Good Data, Better Marketing Podcast
Tune in to see how top leaders across industries are powering their customer engagement strategies with a strong data foundation.
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Using ClickHouse to count unique users at scale
By implementing semantic sharding and optimizing filtering and grouping with ClickHouse, we transformed query times from minutes to seconds, ensuring efficient handling of high-volume journeys in production while paving the way for future enhancements.
5 Myths of the Composable CDP
Composable CDP - fact or fiction? We break down the five most popular myths.
Accelerating your time to value with effective Observability
Twilio Segment provides a comprehensive suite of tools for efficiently managing, activating, and analyzing your organization's data, ensuring transparency and empowering you to unlock its full potential effortlessly.
Data Warehouse + CDP: Unifying Data and Marketing Teams Once And For All
We explore how a customer data platform (CDP), alongside your data warehouse, keeps marketing and data teams on the same page.
Unlock next-level insights: Introducing Segment Reverse ETL with Snowflake Cortex
Discover how Segment's Reverse ETL integration with Snowflake Cortex improves data management, enabling effortless integration and transformation for enhanced analytics and operational efficiency.
Terraform and CDP: Manage your data infra as code
Segment Terraform is now Generally Available.
What did you say to me? Instrumenting User Insights for your AI Copilot
Cultivating a symbiotic relationship between user insights and AI copilots, we delve into the art of instrumenting seamless collaboration for enhanced performance and user satisfaction.
Personalize the Patient Experience with Twilio Segment
Sharing the idea from our build-a-thon to incorporate ChatGPT with Twilio Segment to improve personalized user engagement.
Twilio Segment’s Databricks integration reaches general availability
Twilio Segment's Databricks integration achieves general availability, helping businesses unlock the full potential of their customer data and deliver personalized experiences at scale.
| Articles by topic
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
Reengaging churned customers: 3 ways to win them back
4 things we learned at CDP Live 2024
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
5 Myths of the Composable CDP
Data Warehouse + CDP: Unifying Data and Marketing Teams Once And For All
Personalization
Best practices for using customer data to power customized, personalized user experiences.
How to achieve personalization and customer retention with Segment and Snowflake
AI + Personalization: 5 Ways to Use It
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.
Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation
Identity resolution: the definitive guide
Unlocking the Power of Facebook's Conversions API with Segment: A Guide to First-Party Data Retargeting
From Cookies to Consent: Addressing Advertiser Challenges in the Era of Privacy Changes
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Using ClickHouse to count unique users at scale
Accelerating your time to value with effective Observability
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.