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Recent episodes
Data Collaboration: Privacy, Clean Rooms, and Interoperability
In this episode of Good Data Better Marketing, Dana McGraw, SVP of Data and Measurement Science at Disney Advertising, discusses how data collaboration is evolving, the importance of interoperability, and the ins and outs of Disney’s Audience Graph.
Building Flexible Data Architectures for Enhanced Customer Engagement
In this episode of Good Data Better Marketing, Kevin Niparko, VP of Product for Twilio Segment CDP, discusses future proofing organizations to take advantage of AI breakthroughs, accelerating time to value, and solving problems through data strategy alignment.
Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance
In this episode of Good Data Better Marketing, Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at Reddit, discusses the nuances of inclusive marketing, the importance of cultural intelligence, and fostering trust through co-creation.
Learn from very best across every industry
We distilled the best tips, tricks & trends from our guests for you. Learn how to power your customer engagement strategies with a strong data foundation.
How Top Brands from IBM to PepsiCo Use Data to Strengthen Customer Relationships
To provide memorable experiences, businesses must use proven tactics to engage customers. Learn how top brands are focusing on customer engagement to build stronger relationships.
Personalization in the Age of AI: How 4 Brands are Shaping the Future
Learn how AI-powered personalization is reshaping the customer experience, and how four leading brands (Instacart, Nextdoor, Saks, and Amazon) are using it to improve customer engagement and drive growth.