Connect all of your customer data

Segment is the single platform to collect, unify, and activate your first-party data.

Illustration: Connections


Collect every touch point

Collect the full view of the customer, across your apps, sales, support, payment, and messaging experiences.

Illustration: Sources


Power all your tools with the same data

Enable the best product analytics, A/B testing, and data warehouse tools with first-party data.

Illustration: Destinations

Implement new tools, fast

Integrate new tools in minutes, not weeks. No more setup headaches and no need to push code.

Mobile approvals, instantly

Eliminate the wait for App Store approvals. Activate new tools immediately, including those without their own mobile SDKs.

Focus on product work, now

Segment makes trying new tools incredibly easy. Say goodbye to expensive and time-consuming integration processes that stand in the way of leveraging the best tools available.

What is first-party data?

Every marketing and analytics app runs on the same three types of data: who your users are, what they are doing, and where they are when they're doing it. Collect it all at once with Segment and send it to any tool.


Track how your users interact with your product like purchasing items, viewing a page, or using a feature.


Identify users to determine if they're new or existing customers, and tie each person to the right actions.


Locate users so you know what page they were on and what device they were using when they performed the action.

Illustration: Single source of truth

Data governance and controls

We’ve built all the tools you need to manage your customer data.


See a live stream of your event data flowing from your app to Segment’s API.

Illustration: Debug your data


Replay your existing data to try new tools faster and eliminate vendor lock-in.

Illustration: Replay your data


Easily identify and resolve data delivery issues for a comprehensive, transparent, and debuggable event pipeline you can trust.

Illustration: Observe your data


Customize your pipeline

Functions lets you build any custom integration with Segment, with just ten lines of JavaScript.

Illustration: Functions

Subject Rights Management

Streamline regulatory compliance and consent management

Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management to find a single source of truth for end-user consent with our built-in consent enforcement. Integrate with any consent management platform to respect end user consent across your Connections.

Whether your customers want you to delete or modify their data, or even stop collecting it entirely, Segment has you covered.

Illustration: Streamline your regulatory compliance

Look under the hood

Having amazing data infrastructure used to be out of reach. Today, that’s no longer the case. We’ve solved the hard challenges around delivering billions of events reliably to downstream APIs so that you can focus on what matters — building an amazing product.

Frequently asked questions

Getting started is easy

Start connecting your data with Segment.