Join the 25,000+ companies using the Segment platform
The best customer profiles
Segment's industry-leading customer profiles merge the complete activity history of each customer across web, mobile, and other digital touchpoints into a single, identity-resolved profile. This gives you complete, trusted, and consistent customer profiles automatically in your data warehouse.
Create highly personalized experiences
Sync your customer profiles from Segment to your data warehouse with Profiles Sync.
Enrich your profiles with data from your CRM, support, financial, and other customer systems in your data warehouse.
Build hyper-targeted audiences that go beyond behavior-based personalization and take into consideration the overall health and happiness of a customer. Then activate them in all of your downstream destinations with Reverse ETL.
Enable complex analytics use cases
Complete, trusted, and consistent customer profiles in your data team's domain-of-choice, the data warehouse. Providing the foundation to unlock complex, business-focused use cases such as marketing attribution, churn prediction, machine learning, and more.
Identity Resolution Best Practices
In this part 1 of our ‘Identity Resolution Blog Series’, we share best practices that will simplify the complex identity management world.
The Four Biggest Pitfalls of DIY Identity Resolution
In this part 2 of our ‘Identity Resolution Blog Series’, we cover the four biggest pitfalls from data teams who have taken the ‘go it alone’ approach.
How Identity Resolution Lays the Foundation for Complex Customer En...
In this part 3 of our ‘Identity Resolution Blog Series’, we showcase how data teams can unlock powerful use cases when they move past maintenance work of identity resolution.