Join the 25,000+ companies using the Segment platform
“The biggest thing Segment CDP has given us is flexibility. We’re able to focus on the most optimal journey and know that it will be possible; any experience we want for our customers we can deliver downstream to them.”
Laura Brodie
Director of Customer Lifecycle and Growth
Make it a continuous conversation
Build personal engagement across tools and platforms based on rich, real-time data collection.
Orchestrate the outcomes you want
Design multi-step interactions that drive to results with a user-friendly visual builder.
Unite paid and owned channels
Build audiences that live across every channel in your marketing strategy, and every tool in your stack.
“With Journeys, our marketing and advertising teams were able to map out a meaningful, high impact plan for customers that is truly individualized and tailored for each one of our customers, which majorly improved our ad campaign effectiveness.”
Grayson Bagwell
Director of Business Development and E-Commercerevenue growth with a unified customer journey
Choose your own journey
Grow and retain across the customer lifecycle with our standard starter templates.
Getting started is easy
Start connecting your data with Segment.