- The Segment team
Braze Cohorts Destination Public Beta
AUTHOR: The Segment team
The Braze Cohorts destination, built on Destination Actions, is now in Public Beta. With this destination, customers can send Engage audiences to their Braze account as cohorts. Cohorts can be used to build campaigns with the most accurate customer data. This is a more scalable alternative to storing audience subscription in user-level attributes in Braze. For more information, see Segment's Braze Cohorts documentation.