Broadcasts let you send one-off promotional messages by SMS or email. Targeted and personalized with the same level of real-time data sophistication used for advanced lifecycle marketing efforts, Broadcasts were built with SendGrid email and Twilio SMS functionality. Using one centralized platform, Broadcasts offer scalability and reliable deliverability.
With Broadcasts general availability, you can now send Broadcasts to subscription groups and view Broadcast actions and events in both recipients list and the customer profile.
For more information, visit Segment's Broadcasts documentation.