The Segment team
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Google Analytics 4 Mobile Server-Side Functionality General Availability

AUTHOR: The Segment team

New functionality to send Firebase app events to the Google Analytics 4 Measurement Protocol API is now available in Segment's Google Analytics 4 destination. This allows customers to send mobile events to GA4 server-side. Google recommends a parallel implementation with the Firebase SDKs. You can use this new functionality to supplement any mobile data sent client-side.

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