The Segment team
Destinations GA Free Team Business

Optimizely Feature Experimentation (Actions) Destination in General Availability

AUTHOR: The Segment team

Segment's destination for Optimizely allows customers to send Segment profile data into Optimizely to power testing and experimentation. This upgrade brings the destination into the Actions Framework and connects to the latest Optimizely SDK, providing improved performance, security, and implementation. For more information, see the [Optimizely Feature Experimentation (Actions) Destination Documentation] (

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