- The Segment team
Reverse ETL Public Beta
AUTHOR: The Segment team
Reverse ETL is available as a public beta offering. This feature makes it simple to activate data from a warehouse and load it into downstream destinations. Bringing the power of the CDP and the data warehouse together empowers core business teams with valuable customer data so that they can focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.
For more information, see the Reverse ETL documentation.