The Segment team
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Snapchat Conversions API Destination Public Beta

AUTHOR: The Segment team

The Snapchat Conversions API destination, built on Destination Actions, is now in Public Beta. With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality.  For more information, see Segment's public documentation.

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