Resources

Books, guides, and videos to help you on your customer data journey


All resources

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Guide
Customer Data & AnalyticsCustomer Data Platform (CDP)

Why bad data happens to good companies

Learn about the common challenges businesses face when trying to maintain the accuracy and integrity of their data at scale.

Demo Video-TS-EVENT-BM-SessionVideoPreview-1050x600
Webinar
Customer Data Platform (CDP)Customer EngagementCustomer Data & AnalyticsIdentity ManagementPrivacyAnalyticsPersonalizationEngineering/Development

See Twilio Segment’s CDP in Action: How to Build and Enrich Customer Profiles

Watch this short tutorial to see how Segment’s CDP enables businesses to build comprehensive and trusted customer profiles — allowing them to craft stronger, more meaningful customer relationships through 1:1 personalized journeys.

Demo Video-TS-EVENT-BM-SessionVideoPreview-1050x600
Webinar
Customer Data Platform (CDP)Customer EngagementCustomer Data & AnalyticsIdentity ManagementPrivacyAnalyticsEngineering/Development

See Twilio Segment’s CDP in Action: How to Activate Data Across your Entire Tech Stack

Watch this short tutorial to see how Segment’s CDP enables businesses to easily and quickly connect data sources to destinations, empowering them to make data-driven decisions and craft more precise, personalized experiences for customers at scale.

Demo Video-Crosssell-upsell-TS-EVENT-BM-SessionVideoPreview-1050x600 (4)
Webinar
PersonalizationCustomer Data Platform (CDP)Customer EngagementMarketingAdvertisingAI

See Twilio Segment’s CDP in Action: How to Improve ROI by Optimizing Ad Spend

Watch this 4-minute tutorial to see how Segment’s CDP enables businesses optimize ad spend, cost-effectively improve new customer acquisition, and deliver personalized customer experiences using compliant, first-party data.

6 tactics to enhance your data strategy using AI
Guide
Customer Data Platform (CDP)Identity ManagementCustomer Engagement

6 tactics to enhance your data strategy with AI

Discover best practices for identity resolution, along with insights into common pitfalls for data teams to avoid, while exploring customer use cases from Sanofi and Fender that showcase real-world applications.

Bryn Resource Tile
Webinar
AICustomer Data Platform (CDP)PersonalizationCustomer Data & AnalyticsAnalytics

How to Unleash The Power of AI with Unified Customer Data

In this webinar, we show how Segment’s CDP makes it easy for data teams to collect and unify data, enrich customer profiles, and activate data in the warehouse — enabling marketers to move fast and unlock AI-powered personalization at scale.


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