Resources

Books, guides, and videos to help you on your customer data journey


All resources

The quest to be customer-first: Why data warehouses + CDPs are the ultimate dynamic duo
Guide
Customer Data Platform (CDP)Identity ManagementCustomer Engagement

The quest to be customer-first: Why data warehouses + CDPs are the ultimate dynamic duo

Our latest ebook is your 1,2 punch guide to why data warehouses and CDPs are the ultimate dynamic duo for a customer-first data and marketing strategy.

State of Personalization
Report
Customer Data Platform (CDP)Customer EngagementPersonalization

The State of Personalization 2024

For Twilio Segment’s fifth-annual State of Personalization report, we surveyed over 500 executive leaders from various industries to explore how AI/ML technologies are reshaping the market. 

Building Flexible Data Architectures for Enhanced Customer Engagement
Webinar
Customer Data Platform (CDP)

Building Flexible Data Architectures for Enhanced Customer Engagement

In this interactive session we sit with Kevin Niparko, VP of Product at Twilio Segment, to learn why data strategy alignment is paramount to take advantage of AI breakthroughs

4 Step Guide to CDP Success
Guide
Customer Data Platform (CDP)

The 4-Step Guide to CDP Success

This guide breaks down a clear, actionable roadmap designed to navigate the complexities of CDP implementation – whether you're starting from scratch or looking to refine your existing processes.

Rishabh-Webinar-Event Promotion-Web-Resource-1200x630
Webinar
Customer Data Platform (CDP)Identity ManagementEngineering/Development

Segment Workspace Workshop: Get Started Collecting, Connecting and Activating Data

During this session, we demonstrate exactly how to collect, connect and activate your customer data with ease — empowering other teams with the data they need to build real-time personalized experiences that drive new and sustainable revenue.

Kathleen-Webinar-Event Promotion-Web-Resource-1200x630
Webinar
Customer Data Platform (CDP)Customer EngagementCustomer Data & AnalyticsPersonalizationAIMarketingAnalytics

How to Transform Data into Delight with AI-Powered Personalization

In this interactive webinar, we demonstrate how Twilio Segment’s CDP helps businesses create complete, real-time profiles and use predictive AI to anticipate customer needs and power personalized experiences.


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