Artificial Intelligence

Turn every customer interaction into a unique customer experience

Segment makes it easier than ever to understand, predict, and generate 1:1 customer engagement in real time and at scale.

AI that’s trusted by data scientists and instantly actionable for marketers

Gain a deeper understanding of your customer with trusted data built on relationships

Understand the nuances and complexities of every customer’s relationship to your brand, their household, account teams, and the world around them with enriched and extended golden profiles.

Put accessible and actionable AI at marketers’ fingertips

Quickly and easily launch precisely targeted and timely campaigns—without the help of data teams—by putting the power of predictive AI directly in the hands of marketers.

Create, activate, and iterate faster for better results

Build the most engaging campaigns in minutes with customer-aware generative AI that automates who to target, how to build the journey, and what messages will resonate best with real-time insights for better results.

AI-ready data

Deepen your understanding of each customer with contextualized customer data

Linked Profiles

Enables data teams to map a Data Graph that brings together the power of the Segment real-time customer data platform with the complete set of business records stored in data warehouses and lakes—promoting a deeper understanding of each customer and their relationship and interactions with your business.

Zero Copy Architecture

Query and access sensitive source data in the warehouse or data lake where it lives, without needing to create complex ETL jobs, for easier activation of AI models in downstream applications.

AI ready data

Predictive AI

Predict user behavior for better personalization

CustomerAI Predictions

Without tapping technical teams, marketers can create more precise, predictive audiences out-of-the-box, trigger timely customer journeys, and personalize experiences based on a customer’s predictive lifetime value (LTV) or likelihood to purchase, churn, or perform any event tracked in Segment.

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CustomerAI Recommendations

[Private Beta] Leverage AI to automatically determine which items are most likely to drive purchase so every customer experience is relevant.

Build & Bring Your Own Models

Segment ensures you’re training your own ML models with real-time, identity-resolved customer data while helping to quickly and easily activate ML models from your data warehouse to all your downstream tools.

Send Time & Channel Optimization

Coming soon: Avoid marketing fatigue and always reach customers on the best channel and at the most optimal time to drive engagement and conversion.

Predictive AI

Generative AI

Create the most relevant customer experiences in minutes

CustomerAI Generative Audiences

[Private Beta] Launch campaigns faster by describing the specific audience you want to reach in a simple text box, then let Segment automatically create that audience for you in minutes.

CustomerAI Generative Email & Journeys

Coming soon: Spend less time building, writing, and designing campaigns and journeys and more time delivering the most personalized experience to every customer.

CustomerAI Insights

Coming soon: Quickly take action on real-time campaign insights with generative recommendations for faster, better results.

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Generative AI

CustomerAI Personalization Engine

Personalize LLMs with your customer data

CustomerAI Personalization Engine

Coming soon: Infuse greater customer understanding and personalization into every customer interaction with a seamless API connection between your Segment customer data and ChatGPT or other large language models (LLMs).

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Personalization Engine

Getting started is easy

Start connecting your data with Segment.