Customer Data Maturity: How the World’s Biggest Companies Win by Unlocking Customer Potential
by Twilio Segment
Welcome to the resources hub for our comprehensive guide to Customer Data Maturity. If you made it to this page, presumably your goal is to develop data strategies that actively unlock business opportunities. The path to data maturity first and foremost requires adopting a customer data platform (CDP) such as Twilio Segment to gain a complete understanding of your customer. Your CDP serves as the essential foundation of the modern data stack by integrating and organizing data from every data source, platform, and channel to create a unified customer file.
To help guide you through your book, we’ve collected a series of resources to aid you on your customer data journey:
Introduction
The 4-Step Guide to CDP Success
Managing a customer data platform project can feel like a treacherous mountain expedition. To meet the business and technical requirements involved with your CDP project you need a comprehensive plan for implementation to ensure success. Our new guide makes the journey easier by con...
What Does it Take to Achieve Good Data at Enterprise Scale?
In this post, you’ll learn why data is worth standardizing, two models of ownership for driving data standards at your company, and how to stay agile in the process.
Foundational Maturity
Jumpstart Lite for Existing Segment Customers
For hands-on practice, we recommend trying the “Goals & Use-Cases” activity in our Jumpstart Lite program (for existing Segment Customers on Segment University).
Choosing Metrics that Matter
Everyone loves their wall-mounted dashboards, but we rarely pick the right metrics to track. And tracking the wrong metrics is almost as bad as tracking nothing at all. Here's what you need to know about selecting actionable metrics.
How IBM Scaled its Customer Data Foundation Across 150 Products
This case study highlights how IBM partnered with Twilio Segment to scale its customer data infrastructure and drive increased customer adoption, engagement and expansion.
First Party Data: How to Activate & Leverage Your Data
We outline a path to building trust in data across your organization, and explain why it's critical to lay the right infrastructure and process for how data is collected, cleaned, governed, and acted on.
Streamline Compliance with End-User Privacy Tools
In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Segment’s deletion features.
Made by Segment
Identity Resolution: The Definitive Guide
At Segment, our customer data platform has helped thousands of businesses merge the complete history of each customer into a single profile. That’s why we’ve put together this short guide, to help you understand the nuts and bolts of identity resolution, and how you can bring it into your organization.
How Fender Improves Customer Engagement with Quality Data
Fender turned to Twilio Segment to create a single source of truth by unifying customer data. Now Fender's marketing and product teams can query events and traits with Segment’s self-service audience builder and create cohorts of users for more target messaging. And API access to user profiles...
Identity Resolution: A Guide to the Post-Cookie World
Due to growing consumer expectations for personalization and privacy, companies need to take a hard look at identity resolution. This guide walks you through the common challenges and required capabilities of a successful first-party identity resolution strategy.
How Toggle Speeds into New Markets with Connected Data
With the launch of Toggle (a Farmers Insurance company) the technology, engineering and marketing teams built a modern, future-proofed technology stack, with Twilio Segment Customer Data Platform at its core. Twilio Segment empowers the brand to move quickly and iterate, enabling...
Adaptive Maturity
Build Quick Customer Audiences with RFM Modelling
The term 'RFM' stands for Recency, Frequency, and Monetary Value Tracking. These three fairly straightforward characteristics allow you to quickly build complex models about how your customers relate to your brand, and how you should engage with them.
Run Predictive Analytics with SQL Commands
In this recipe, you learn how to use Segment and AWS Redshift ML together to generate predictive analytics without writing any code, spinning up any data pipelines, or requiring significant ML experience.
Made by Segment
How Endeavor used Twilio Segment to Drive Digital Transformation
Endeavor, parent company of IMG, WME, and UFC, turned to Twilio Segment to centralize its data collection, scale its data infrastructure, and share information throughout the company ecosystem. With visibility into customer behaviors, teams use analytics and other downstream tools to ge...
How Domino’s Decreased Cost-Per-Acquisition by 65% with Twilio Segment
Domino’s turned to Twilio Segment to create a universal view of the customer, better visibility of ad campaign effectiveness, and create hyper personalized audiences with Twilio Engage to increase ROAS, revenue and incremental orders across all paid and owned e-commerce channels. Ultimately, Domino's...
How Allergan Built a Loyalty Program to Generate $400 Million in Sales
Allergan built a powerful new intelligent customer engagement architecture with Segment, Twilio, and Snowflake that allows its teams to deliver the right message directly to their patients, and enabled the company to relaunch its personalized customer loyalty program, Allē, resulting in...
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