DATE:
AUTHOR:
The Segment team
Twilio Engage GA Business Addon

Trait Activation General Availability

DATE:
AUTHOR: The Segment team

Trait Activation is available to all users on Engage Foundations. Use Trait Activation to configure sync payloads that you send from Engage Audiences to a Destination. Map traits from user profiles to Destinations, configure identifiers to sync, and choose a sync strategy that fits your use cases. For more information visit Segment's docs.

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