Create your ultimate data foundation
Achieve a complete view of your customer
Unify your customers’ touch points across all platforms and channels
Enable compliant and consented data use
Deliver personalized customer experiences
Achieve a complete view of your customer
Unify your customers’ touch points across all platforms and channels
Enable compliant and consented data use
Deliver personalized customer experiences
Your Free Plan includes:
Ability to collect data from 2 sources of your choice
Ability to send data to unlimited destinations
Up to 1,000 monthly users
1 data warehouse
Developer tools and debugger
Data and privacy controls
10 seats
Compare Segment pricing plansAbility to collect data from 2 sources of your choice
Ability to send data to unlimited destinations
Up to 1,000 monthly users
1 data warehouse
Developer tools and debugger
Data and privacy controls
10 seats

Join the 25,000+ companies using the Segment platform
See how you can improve efficiency with Segment
Learn how leading brands use Twilio Segment and empower their teams with good data.
Borrow their playbook
Step 1
Create audiences in Segment based on user traits and behavior data collected in any connected source.
Step 2
Identify components of email to personalize, and create trait-based email campaigns for each audience.
Step 3
Plan follow-up action based on user response in Engage. This could be actions like adding them to ad retargeting audiences, email exclusion lists, or new email nurture workflows.
Step 4
Review email performance based on trait and audience, in any connected Segment destination. Refine campaign and workflows to improve performance iteratively.
Step 1
Create audiences in Segment based on user traits and behavior data collected in any connected source.
Step 2
Identify components of email to personalize, and create trait-based email campaigns for each audience.
Step 3
Plan follow-up action based on user response in Engage. This could be actions like adding them to ad retargeting audiences, email exclusion lists, or new email nurture workflows.
Step 4
Review email performance based on trait and audience, in any connected Segment destination. Refine campaign and workflows to improve performance iteratively.
“We needed an infrastructure that would allow us to scale without any technical debt in the future[...]Twilio Segment is the best product on the market since it can evolve with you as your business grows.”
M'Hamed Larbi
Head of GrowthIncreased revenue per customer by 3x, whilst decreasing CAC by 5x