Twilio Segment + Meta

This is intelligent ad spending

With Twilio Segment and Conversions API from Meta, brands can leverage predictive AI and first-party data for more accurate match rates, lookalike audiences, and ad spend.

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With Twilio Segment and Meta Conversions API, brands can leverage predictive AI and first-party data for more accurate match rates, lookalike audiences, and ad spend.

Leverage high value data to boost match quality 

Unify your brand’s data sources into complete customer profiles, for more accurate match rates and more efficient ad spend.

Accelerate campaign performance with AI

Optimize ad spend using trusted AI to recommend which products to feature to customers who are most likely to convert.

Gain greater visibility into your marketing attribution

Leverage server side tracking for more reliable customer data, and gain greater visibility into your attribution, anywhere conversions may occur–your site, in app, or offline.

Setup Conversions API from Meta with Segment

Improve Event Match Quality (EMQ)

Twilio Segment + Conversions API from Meta in action


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Optimize your ad spend with Twilio Segment and Meta today