Twilio Segment + Meta

This is intelligent ad spending

With Twilio Segment and Conversions API from Meta, brands can leverage predictive AI and first-party data for more accurate match rates, lookalike audiences, and ad spend.

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With Twilio Segment and Meta Conversions API, brands can leverage predictive AI and first-party data for more accurate match rates, lookalike audiences, and ad spend.

Leverage high value data to boost match quality 

Unify your brand’s data sources into complete customer profiles, for more accurate match rates and more efficient ad spend.

Accelerate campaign performance with AI

Optimize ad spend using trusted AI to recommend which products to feature to customers who are most likely to convert.

Gain greater visibility into your marketing attribution

Leverage server side tracking for more reliable customer data, and gain greater visibility into your attribution, anywhere conversions may occur–your site, in app, or offline.

Setup Conversions API from Meta with Segment

Improve Event Match Quality (EMQ)

Twilio Segment + Conversions API from Meta in action

Additional resources

Fireside Chat Replay: 2024 Advertising Week with Twilio and Meta Leadership

Tune in to hear from Chris Koehler, CMO, at Twilio and Simon Whitcombe, Vice President, Global Business Group, at Meta during this year's Advertising Week.

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Advertising Week 2024 Recap: What we saw and learned

Key takeaways around privacy, personalization, and AI from this year's Advertising Week 2024. 

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Conversions API from Meta actions

This documentation will provide an overview and steps on installing Conversions API from Meta actions.

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Conversions API from Meta destination

This documentation will provide you an overview and steps on installing Conversions API from Meta destination.

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How to Use Lookalike Audiences and Audience Suppression

In this recipe, you’ll learn how to use Twilio Engage (formerly Segment Personas) to create hyper-specific audiences in advertising platforms like Facebook, Snapchat, and Pinterest to increase advertising efficiency.

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Unlocking the Power of the Conversion's API from Meta with Segment: A Guide to First-Party Data Retargeting

Explore the shifting terrain of online privacy regulations, including Conversions API from Meta, and learn how Segment streamlines the integration and transmission of first-party data, enabling efficient retargeting strategies.

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Retarget Customers with the Conversions API from Meta

This recipe will explain what Conversions API from Meta is, why it’s worth focusing on now, and a step-by-step guide on using Segment to collect your first-party data and sync to Facebook for retargeting.

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Twilio Segment expands omnichannel AdTech capabilities with generative AI, first-party profile data enrichment, and Consent Enforcement to maximize advertising reach and impact

Unlock the power of personalized advertising with Twilio Segment, introducing seven new capabilities in advertising, privacy, and AI to help marketers excel in the ever-changing landscape of data-driven marketing.

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Optimize your ad spend with Twilio Segment and Meta today

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