Easily make data-informed decisions
Twilio Segment collects your first-party customer data in a clean and consistent way, ensuring your Mixpanel integration has the best data for powerful visualization and analysis – making it easy to see trends and patterns that drive data-informed decisions
Power highly personalized customer experiences
Use Twilio Segment to gain a complete view of your customer, and Mixpanel to optimize your user’s product experience and track success of marketing campaigns
Increase organizational efficiency
Streamline your data collection and analysis processes. This lets you focus on what matters most: delivering a great product and customer experience
Boll & Branch optimizes the online shopping experience with Twilio Segment + Mixpanel
Increase in add-to-cart
Improved conversion rate
Higher engagement rate with website content and image carousels
Measure product KPIs to determine product growth
This guide will teach you how to determine, track, implement, and measure the KPIs in Mixpanel, which will serve as leading indicators for revenue growth or churn.
Drive up average revenue per user (ARPU) with Segment and Mixpanel
This guide will focus on teaching you how to track e-comm data in Mixpanel to allow for meaningful explorations.
Find customers lost in the onboarding process with Mixpanel and Engage
This guide will teach you how to find a group of users that dropped off in your onboarding funnel and send this group of users into Segment Engage, so you can send them a personalized engagement experience that convinces them to finish the onboarding.
Getting roadmap feedback from customers by understanding retention cohorts
In this recipe, we explain how to use product analytics to measure and improve product-market fit.
The Customer Data Platform Report 2023
Welcome to the fourth annual Customer Data Platform report, an in-depth look into how customer data is powering our daily lives.