Twilio Segment + Mixpanel

Unite customer data and accelerate product-led growth

By combining Twilio Segment and Mixpanel, businesses can gain real-time insights and drive efficient product growth by leveraging product analytics informed by clean and real-time customer data.

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Easily make data-informed decisions

Twilio Segment collects your first-party customer data in a clean and consistent way, ensuring your Mixpanel integration has the best data for powerful visualization and analysis – making it easy to see trends and patterns that drive data-informed decisions

Power highly personalized customer experiences

Use Twilio Segment to gain a complete view of your customer, and Mixpanel to optimize your user’s product experience and track success of marketing campaigns

Increase organizational efficiency

Streamline your data collection and analysis processes. This lets you focus on what matters most: delivering a great product and customer experience

Customer Story

Boll & Branch optimizes the online shopping experience with Twilio Segment + Mixpanel

  • Increase in add-to-cart

  • Improved conversion rate

  • Higher engagement rate with website content and image carousels

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Additional resources

Measure product KPIs to determine product growth

This guide will teach you how to determine, track, implement, and measure the KPIs in Mixpanel, which will serve as leading indicators for revenue growth or churn.

View this recipe

Drive up average revenue per user (ARPU) with Segment and Mixpanel

This guide will focus on teaching you how to track e-comm data in Mixpanel to allow for meaningful explorations.

View this recipe

Find customers lost in the onboarding process with Mixpanel and Engage

This guide will teach you how to find a group of users that dropped off in your onboarding funnel and send this group of users into Segment Engage, so you can send them a personalized engagement experience that convinces them to finish the onboarding.

View this recipe

Getting roadmap feedback from customers by understanding retention cohorts

In this recipe, we explain how to use product analytics to measure and improve product-market fit.

View this recipe

The Customer Data Platform Report 2023

Welcome to the fourth annual Customer Data Platform report, an in-depth look into how customer data is powering our daily lives.

View this report

Start connecting your data with Twilio Segment

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