Linked Audiences and Data Graph General Availability

Segment's Linked Audiences and Data Graph are now Generally Available for Snowflake & Databricks.

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. This tool accelerates audience creation, enabling precise targeting, enhanced customer personalization, and optimized marketing spend without the need for constant data team support.

The Data Graph acts as a semantic layer that allows businesses to define relationships between entity datasets in the warehouse — such as accounts, subscriptions, households, and products — with the Segment Profile. The Data Graph makes these relational datasets easily accessible to business teams for targeted and personalized customer engagements.