Predictive Traits Public Beta

Predictive Traits, Segment’s new artificial intelligence and machine learning feature that lets you predict the likelihood that users will perform any event tracked within Segment, is now in public beta.

For Public Beta, Predictive Traits includes:

• Likelihood to Purchase

• Custom Predictive Goals (for example, likelihood to use a promo code, or propensity to add to cart)

• Predicted Lifetime Value (LTV)

You can use Predictive Traits to build audience segments, trigger journeys, or send to downstream destinations—saving data and marketing teams time while improving ad targeting, optimizing campaign performance, and powering better personalization.

For more information, request a demo in your workspace and check out the Predictive Traits documentation.