Push Notifications General Availability

You can now deliver personalized experiences where, when, and how your customers want with Push Notifications, sent right to your customers mobile devices. Push Notifications in Engage includes:

• Push Notifications Campaign Builders, allowing you to design and deliver Push Notifications directly within Engage

• Marketing Engagement Analytics, allowing you to understand the performance and ROI for every Push Notification you send

• Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform for each channel separately

• Click Behavior Options, allowing you to decide what your end user sees when they tap on the push notification on their mobile device

For more information, see Segment's Push Notifications documentation.