Reverse ETL General Availability

Reverse ETL is now in General Availability. Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations. Reverse ETL brings the power of the CDP and the data warehouse together by empowering core business teams and data teams to work together to analyze and act on the same valuable customer data. This enables teams to focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.

With this release, Reverse ETL:

• Supports AWS Redshift as a source

• Can be accessed programmatically through the Public API

• Is available to all EU workspaces to support GDPR compliance

• Is a HIPAA Eligible Service