- DATE:
- AUTHOR:
- The Segment team
Snapchat Conversions API Destination Public Beta
DATE:
AUTHOR:
The Segment team
The Snapchat Conversions API destination, built on Destination Actions, is now in Public Beta. With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality. For more information, see Segment's public documentation.