Trait Activation for all Destination Actions

Trait Activation now supports all Destination Actions. Trait Activation includes both Trait Enrichment and ID Sync: 

• With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations. 

• Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations.

Visit the Trait Activation docs to learn more.