DATE:
AUTHOR:
The Segment team
Twilio Engage Beta Twilio Engage Premier

WhatsApp in Engage Public Beta

DATE:
AUTHOR: The Segment team

WhatsApp as a native channel in Engage is now in public beta. You can deliver personalized experiences where, when, and how your customers want with WhatsApp, the most popular messaging app in the world. WhatsApp in Engage includes:

  • WhatsApp Campaign Builders, letting you design and deliver WhatsApp messages directly within Engage

  • Marketing Engagement Analytics, helping you understand performance and ROI for every WhatsApp message you send

  • Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform 

For more information, view Segment’s WhatsApp Campaigns and WhatsApp Template documentation.

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