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Original Content

Good Data,
Better Marketing

Your view into the minds of influential marketers, digital innovators and their tricks of the trade. Tune in to hear from enterprise experts as they share how to use data as a competitive asset to drive customer engagement.

 

Good Data Better Marketing Podcast with Dana McGraw, Dr. Tiffany Perkins-Munn and Rahul Kak

Tune in to hear from our partners and leaders across every industry

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Learn from very best across every industry

We distilled the best tips, tricks & trends from our guests for you. Learn how to power your customer engagement strategies with a strong data foundation.

  • Guide

How Top Brands from IBM to PepsiCo Use Data to Strengthen Customer Relationships

To provide memorable experiences, businesses must use proven tactics to engage customers. Learn how top brands are focusing on customer engagement to build stronger relationships.

Read the guide
  • Ebook

Personalization in the Age of AI: How 4 Brands are Shaping the Future

Learn how AI-powered personalization is reshaping the customer experience, and how four leading brands (Instacart, Nextdoor, Saks, and Amazon) are using it to improve customer engagement and drive growth.

Read the ebook