Reverse ETL

Activate warehouse data in all of your destination tools

Automatically sync warehouse data with essential customer engagement tools to enhance personalization, boost loyalty, and improve experiences.

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Illustration: Activate warehouse data in all of your destination tools

Join the 25,000+ companies using the Segment platform

Create highly-personalized experiences

Sync your real-time customer profiles from Segment to your data warehouse with Profiles Sync.

Enrich your profiles with data from your CRM, support, financial, and other customer systems in your data warehouse.

Build hyper-targeted audiences that go beyond behavior-based personalization and take into consideration the overall health and happiness of a customer. Then, activate them in all of your downstream destinations with Reverse ETL.

Sync data from your warehouse to all your destinations, instantly

Eliminate the need for manual CSV handling and custom Python data pipelines.

Seamlessly integrate customer profiles and crucial data from your warehouse into all your key business tools for advertising, marketing, sales, and more, automating customer engagement and personalizing experiences.

Illustration: Sync data from your warehouse to all your destinations, instantly

dbt + Twilio Segment = Better Together

Leverage your dbt models from your Git repository to centralize all your business logic for Reverse ETL and send data from your warehouse to downstream tools. With support for both dbt Core and dbt Cloud - it’s never been easier to use dbt and Segment together.

Connect to the leading cloud data warehouses

Sync Segment profiles to your cloud data warehouse of choice (BigQuery, Databricks, Redshift, Snowflake, and more) within minutes.

Fill the gaps in your profiles using data from your warehouse

In this recipe, you’ll set up rETL to automatically pull in both backfill customer data and events from your warehouse to help complete your identity graph.

Recipe

Use Segment Reverse ETL to sync your Snowflake customer table to Salesforce

In this recipe we’ll explore how to set up this synchronization so that your systems don’t diverge, and you don’t have extra work to keep them that way.

Recipe

Tie offline conversions and revenue to your ad spend through Google Ads

In this recipe, you’ll set up reverse ETL to automatically pull in conversion events that originated from a Google Ad that are locked away in a Snowflake table or view.

Getting started is easy

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