- DATE:
- AUTHOR:
- The Segment team
Personas Platform
Team
Business
Randomized Splits General Availability
DATE:
AUTHOR:
The Segment team
Randomized Splits give you insights into your marketing messaging and channels by experimenting with different paths to optimize campaign performance. The feature is available to Personas Advanced customers and will only be available for newly created journeys. For more information, please see our docs page.