5 sessions marketers can't miss at CDP Week

Geoffrey Keating on October 12th 2020

CDP Week, Segment’s conference for customer data leaders, is going virtual this year.

From Oct 19-22nd, over 3,000 attendees from fast-growing startups to the Fortune 500 will join together to discuss how they’re using customer data to build better customer experiences.

And it’s not too late to join them. There’s still time to grab a ticket and get access to over 25+ sessions, keynotes, product announcements, and more.

With so much happening that you don’t want to miss, we’ve put together a list of five things marketers won’t want to miss. 

Uncovering scalable marketing channels in uncertain times

Monday, 10/19: 10:00am-10:25am PST

Zoom with margin

For every dollar you spend on marketing, are you getting a dollar (or more) back? 

This is the question being asked of many marketers right now. With budgets being frozen or, in worst cases, slashed, to grow in a scalable and profitable way, they have to ensure every dollar is spent as efficiently as possible. 

Purva Adke, Solutions Engineer at Segment, will share a marketing attribution blueprint any company can use to measure and increase their marketing efficiency.

Monday, 10/19: 10:30am-10:55am PST

Zoom with margin

You won’t find a hotter trend in martech than personalization. But for all the hype, personalization often falls short. Many “personalization” strategies are nothing more than basic segmentation strategies using static user attributes that are anything but personal. 

Join Christy Haragan, Solutions Engineer at Segment, where she will share the personalization strategies she’s used working with hundreds of Segment customers. You’ll leave this session realizing that personalization can deliver on the hype it has promised.

Offline to online: How Blue Bottle Coffee is digitizing the cafe experience

Tuesday, 10/20: 9:00am-9:25am PST

Zoom with margin

If you’re anything like us, you’re missing those morning coffees on your commute, the quick chats with the barista who never forgets your name, or your order.

Are these kinds of connections even possible for online businesses?

This was the challenge faced by Blue Bottle Coffee over the past few months. With temporary closures in place, they had to come up with a way to bring the same high level of hospitality they were known for in-store, to all their digital channels.

Aditi Jain, Director of Ecommerce at Blue Bottle Coffee, will be sharing their experience of digitizing the cafe experience.

Accelerating your business with digital experimentation

Tuesday, 10/20: 10:00am-10:45am PST

Zoom with margin

2020 has been a year of learning, adapting, and iterating on the fly. If a silver lining can be found, it’s that a culture of experimentation and agility has emerged amongst businesses young and old, one that will be hardwired into their business going forward.

Segment’s Head of Product Marketing, Kevin Garcia, will lead a panel featuring Udacity, Ritual, and Chopra Globa, where they will discuss their strategies for fostering a culture of experimentation at their companies. 

Evolving at the speed of digital

Wednesday, 10/20: 9:00am-9:25am PST

Zoom with margin

Offline transactions, siloed data sources, and outdated IT architecture...achieving world-class digital experiences has been a pipe dream for many insurance companies. 

However, as new digital-first providers like Lemonade are entering the market, incumbents are having to dramatically improve their online offerings. 

According to Jennifer Stephenson, Vice President, Digital Hub at CSAA, the emergence of the CDPs are changing the narrative. In her session, she will walk you through how CSAA is using audience propensity scores to provide proactive solutions and upsell opportunities.

So what are you waiting for?

Be sure to register for CDP Week to get access to all of the above sessions and much, much more. See you next week!

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