Artificial Intelligence
Segment makes it easier than ever to understand, predict, and generate 1:1 customer engagement in real time and at scale.
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Understand the nuances and complexities of every customer’s relationship to your brand, their household, account teams, and the world around them with enriched and extended golden profiles.
Quickly and easily launch precisely targeted and timely campaigns—without the help of data teams—by putting the power of predictive AI directly in the hands of marketers.
Build the most engaging campaigns in minutes with customer-aware generative AI that automates who to target, how to build the journey, and what messages will resonate best with real-time insights for better results.
AI-ready data
Enables data teams to map a Data Graph that brings together the power of the Segment real-time customer data platform with the complete set of business records stored in data warehouses and lakes—promoting a deeper understanding of each customer and their relationship and interactions with your business.
Query and access sensitive source data in the warehouse or data lake where it lives, without needing to create complex ETL jobs, for easier activation of AI models in downstream applications.
Predictive AI
Without tapping technical teams, marketers can create more precise, predictive audiences out-of-the-box, trigger timely customer journeys, and personalize experiences based on a customer’s predictive lifetime value (LTV) or likelihood to purchase, churn, or perform any event tracked in Segment.
Leverage AI to automatically determine which items are most likely to drive purchase so every customer experience is relevant and revenue-driving.
Segment ensures you’re training your own ML models with real-time, identity-resolved customer data while helping to quickly and easily activate ML models from your data warehouse to all your downstream tools.
Coming soon: Avoid marketing fatigue and always reach customers on the best channel and at the most optimal time to drive engagement and conversion.
Generative AI
Launch campaigns faster by describing the specific audience you want to reach in a simple text box, then let Segment automatically create that audience for you in minutes.
Coming soon: Spend less time building, writing, and designing campaigns and journeys and more time delivering the most personalized experience to every customer.
Developers can accelerate time to value with Function Writer that generates code in minutes from natural language prompts, and Functions Analyzer, which scans your existing code, summarizes what it does, and offers recommendations for how you can optimize the Function.
Personalization Engine
Coming soon: Infuse greater customer understanding and personalization into every customer interaction with a seamless API connection between your Segment customer data and ChatGPT or other large language models (LLMs).
Start connecting your data with Segment.