Good Data, Better Marketing Podcast
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Introducing Delivery Overview: Gain full visibility into your data pipeline
Introducing Delivery Overview, a new feature in Segment that offers complete visibility into the data pipeline, enabling users to understand, troubleshoot, and debug event delivery for optimal data management.
How to Build a MarTech Stack With a Data-First Approach
Learn how to build the right MarTech stack for your business using data.
The Inside Story: Launching Segment's Unify and Profiles Sync
Discover the journey of launching Profiles Sync and Segment Unify, from the initial goal of winning over Data teams to achieving product-market fit.
Data Hygiene: Best practices, FAQs, and How to Improve Database Hygiene
Learn how to ensure data hygiene at your company, and why it's essential.
Modernizing Segment's ClickHouse OLAP Platform
Explore the evolution of Segment's OLAP platform, from a simple ClickHouse system to a modernized, automated platform managed by Helm and ArgoCD.
5 Key Insights from CDP Live: Retaining Customers Through Data-First Strategies
CDP Live, the virtual half-day summit held on May 10th, brought together industry frontrunners from companies such as Meta, Snyk, Nextdoor, Blend360, and Talon.One to unpack the role of data-first strategies in customer retention.
Segment & Mixpanel - Better together
Explore the benefits of combining Segment and Mixpanel, highlighting the strengths of Segment's CDP and Mixpanel's Product Analytics solution and how their combination can deliver customer journey insights and personalized and automated user engagement.
Twilio Segment's 4th Annual State of Personalization Report Available Now
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
Introducing a New Multi-platform SDK from Segment - Analytics for .NET and Unity
Segment Analytics' new SDK for .NET and Unity simplifies integration of user behavior tracking and data analysis. The SDK collects data from various sources, supports real-time data streaming, and integrates with other analytics and marketing tools.
| Articles by topic
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Data Mapping 101: What It Means and How to Do It
Modernizing Segment's ClickHouse OLAP Platform
4 lessons from Advertising Week 2022
Win back churned users by coordinating your ad and email campaigns
Cookies, compliance and customer data: preparing for a privacy-first future
5 ways to get CCPA-ready with Twilio Segment
Personalization
Best practices for using customer data to power customized, personalized user experiences.
Leveling Up Identity Resolution: Best Practices for Data Scientists
Orchestrate meaningful customer relationships in the new digital era
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
The Inside Story: Launching Segment's Unify and Profiles Sync
Segment & Mixpanel - Better together
Introducing Delivery Overview: Gain full visibility into your data pipeline
19 new integrations from the Developer Center
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
6 Best Web & Data Analytics Tools for 2021 (+How to Choose)
9 Best Email Service Providers of 2021 [+How to Choose One]
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.
Leveling Up Identity Resolution: How Identity Resolution Lays the Foundation for Complex Customer Engagement Solutions
Leveling Up Identity Resolution: The Four Biggest Pitfalls of DIY Identity Resolution
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.