Jim Young on September 29th 2021
Whether you’ve already got your ticket or you’re still on the fence, here’s a quick rundown of some SIGNAL sessions you won’t want to miss.
Recent articles
Lisa Zavetz on January 25th 2022
Advertising is a billion dollar industry on the precipice of some huge changes. This blog post will explore some of the never-before-seen updates affecting the advertising ecosystem, and how businesses can adapt.
Kevin Niparko, Jen Skene on January 24th 2022
Get to know Jen Skene, a product leader at Twilio Segment! Read more to learn about bats, writing, and her journey to joining Twilio Segment!
Solon Aguiar, Brian Lai on January 20th 2022
With the launch of Twilio Engage, the team needed to update the data delivery system to support the latest platform features. This blog covers the process, including questions and lessons learned, to get to the end result.
Kelly Kirwan on January 14th 2022
Data management platforms (DMP) aren’t a “one-stop shop” for customer data. Learn what they are, what they aren’t, and the best way to leverage your data.
Lisa Zavetz on January 13th 2022
Apple’s IDFA changes revolutionized the way we market. Marketers must adapt to the shifting tides to maintain success. Learn how the updates should impact your marketing and best practices in using first party data for effective and measurable campaigns.
Kelly Kirwan on January 7th 2022
Manually managing data can feel like a Herculean task. Learn how automated data processing saves time, energy, and money as your company grows.
Kelly Kirwan on January 6th 2022
Master data management is a popular solution for leveraging data for growth. Learn how customer data platforms can offer similar results with fewer headaches.
Kiara Daswani on January 5th 2022
When Facebook went down, our customers lost valuable data. Segment's archival tool came to the rescue.
Jes Kirkwood on January 4th 2022
Klaviyo's Director, Self-Serve Growth James de Feu reveals how the company's growth team drives results in an exclusive interview.
Lisa Zavetz on January 25th 2022
Advertising is a billion dollar industry on the precipice of some huge changes. This blog post will explore some of the never-before-seen updates affecting the advertising ecosystem, and how businesses can adapt.
Kevin Niparko, Jen Skene on January 24th 2022
Get to know Jen Skene, a product leader at Twilio Segment! Read more to learn about bats, writing, and her journey to joining Twilio Segment!
Solon Aguiar, Brian Lai on January 20th 2022
With the launch of Twilio Engage, the team needed to update the data delivery system to support the latest platform features. This blog covers the process, including questions and lessons learned, to get to the end result.
Kelly Kirwan on January 14th 2022
Data management platforms (DMP) aren’t a “one-stop shop” for customer data. Learn what they are, what they aren’t, and the best way to leverage your data.
Lisa Zavetz on January 13th 2022
Apple’s IDFA changes revolutionized the way we market. Marketers must adapt to the shifting tides to maintain success. Learn how the updates should impact your marketing and best practices in using first party data for effective and measurable campaigns.
Kelly Kirwan on January 7th 2022
Manually managing data can feel like a Herculean task. Learn how automated data processing saves time, energy, and money as your company grows.
Kelly Kirwan on January 6th 2022
Master data management is a popular solution for leveraging data for growth. Learn how customer data platforms can offer similar results with fewer headaches.
Kiara Daswani on January 5th 2022
When Facebook went down, our customers lost valuable data. Segment's archival tool came to the rescue.
Jes Kirkwood on January 4th 2022
Klaviyo's Director, Self-Serve Growth James de Feu reveals how the company's growth team drives results in an exclusive interview.
Engineering
Solon Aguiar, Brian Lai on January 20th 2022
With the launch of Twilio Engage, the team needed to update the data delivery system to support the latest platform features. This blog covers the process, including questions and lessons learned, to get to the end result.
Leif Dreizler on March 2nd 2021
Building customer-facing security features in partnership with dev teams helps you better serve your customers, unlocks additional revenue, and bidirectionally transfers knowledge between teams—a concept at the very core of DevSecOps.
Udit Mehta on January 20th 2021
Learn how we use AWS Step Functions for large-scale data orchestration
Growth & Marketing
Jes Kirkwood on November 15th 2021
Shopify's VP, Growth Morgan Brown reveals how the company's growth team drives results in an exclusive interview.
Sam Gehret on July 29th 2021
A look at server-side activation as the new alternative to the third-party advertising pixel.
Sudheendra Chilappagari on February 18th 2021
Learn how to use Segment and Twilio Programmable Messaging to send a personalized SMS campaign.
Company
Josephine Liu, Sherry Huang on June 9th 2021
Our latest feature, Journeys, empowers teams to unify touchpoints across the end-to-end customer journey.
Kate Butterfield on June 16th 2021
Get an inside look at the design process for Journeys.
Katrina Wong on March 31st 2021
With Segment, brands can leverage their first-party customer data to build deeper customer relationships.
Podcasts
Madelyn Mullen on August 17th 2020
Your business growth depends on empowering every team with good data. Introducing the Segment Data Council, a series of interviews with seasoned customer data experts who know how to build bridges across the organization and empower teams.
Madelyn Mullen on August 17th 2020
Imagine if your PMs had an overview of support tickets, billing issues, sales interactions, and users’ clickstreams—all unified and available via self-service. It would be the Holy Grail of data management. Listen to more in this Data Council episode.
Madelyn Mullen on August 17th 2020
Simply put, data governance leads to better automation. Listen to this Data Council episode to hear how Arjun Grama grew his customer data wrangling techniques to transform product lines at IBM and raise the bar on growth KPIs at Anheuser-Busch InBev.
Madelyn Mullen on August 17th 2020
What does it take for a data driven business case to excite stakeholders across an organization? Tune in to this Data Council episode for an insider perspective from Kurt Williams, Global Director of Customer Products at Anheuser-Busch InBev.
