Good Data, Better Marketing Podcast
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Data Lifecycles in 2023: Phases, Use Cases, & Tips
We outline the key data lifecycle stages and explain how understanding them helps teams maximize data value.
Grow recurring donors with Twilio Segment
Introducing Twilio.org’s Solution Blueprint for nonprofit donor engagement, featuring an all-new Blackbaud Raiser’s Edge NXT Segment Destination (beta).
Get ahead of the curve: leverage a CDP to meet the UK’s FCA New ‘Consumer Duty’ standard
With the introduction of the Financial Conduct Authority's new Consumer Duty, companies must take a more proactive approach to meeting the regulator's high standards, and a CDP can be a powerful tool to help ensure compliance with the new rules.
How to Prevent Data Discrepancies Before They Occur
Data discrepancies can wreak havoc on your business. Here is how to prevent this from occurring.
Monoliths, Microservices, and Containers. Oh my!
This blog covers the history of monoliths, which made way to microservices and ultimately, monoliths in the container.
Comparison: Mixpanel Actions vs. Mixpanel Classic Destinations when using Segment
In this blog, we shed clarity on what's changed in Segment's Actions destinations and how to further leverage Mixpanel and Segment to enhance your analytics capability.
5 Lessons from CDP Live 2023 – Our Half-Day Virtual Summit
Five key takeaways from CDP Live 2023 that highlight the importance of personalization, data, changing perspectives, omnichannel strategies, and (of course) how to future-proof your business.
How Twilio Segment proactively protects customer’s API tokens
Explore how Segment's Security Features Team built solutions to protect customers from committed and orphaned secrets.
How Zero-Party Data Can Power Your Business
Learn what zero-party data is, and how it can help power your business.
| Articles by topic
Personalization
Best practices for using customer data to power customized, personalized user experiences.
Orchestrate meaningful customer relationships in the new digital era
Announcing The State of Personalization 2022
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Data Warehouses Explained: What They Are + How to Choose
Monoliths, Microservices, and Containers. Oh my!
What’s new at Twilio Segment: Usage insights, delivery alerts, and event versioning in Protocols
Inside Twilio Product: Brie McNally
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
How to choose the best business intelligence tools in 2021
How to choose the best marketing automation software in 2021
Cookies, compliance and customer data: preparing for a privacy-first future
5 ways to get CCPA-ready with Twilio Segment
4 lessons from Advertising Week 2022
Win back churned users by coordinating your ad and email campaigns
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
How to Prevent Data Discrepancies Before They Occur
A guide to Google Analytics deprecation (and how to stay ahead of the curve)
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
Grow recurring donors with Twilio Segment
Get ahead of the curve: leverage a CDP to meet the UK’s FCA New ‘Consumer Duty’ standard
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.