Bob Loblaw’s Log Blog

Today we’re excited to open source the various pieces of our logging pipeline. We’ve released a rate-limiting-syslog proxy, a journald fanout service, and a cloudwatch logs CLI. To understand how they work in concert, read on.

Segment Raises $64m

We’re excited to share that Segment has raised $64 million in Series C funding, led by Y Combinator Continuity and joined by GV. Our existing investors at Accel, Thrive, NEA, and Ron Conway’s SV Angel also participated.

A Brief History of the UUID

Today we’re releasing ksuid, a Golang library for unique ID generation. It borrows core ideas from the ubiquitous UUID standard, adding time-based ordering and more friendly representation formats. In doing the research that went into this library, we uncovered a compelling story that we wanted to share with a larger audience.

Introducing Cross-Domain Analytics: Unify Customer Profiles Across Your Brands

TG

Today we’re launching Cross-Domain Analytics to help you understand how users browse across all your domains. We built Cross-Domain Analytics as an alternative to existing systems like Liveramp and BlueKai which use third-party cookies to tie users across domains. These are not only lossy by nature, but fundamentally violate users’ privacy by following them as they browse the…

Spotting a Million Dollars in Your AWS Account

Recently we shared the techniques we used to save more than a million dollars annually on our AWS bill. While we went into detail about the various problems and solutions, the most common question we heard was: "I know I’m spending a ton on AWS, but how do I actually break that into understandable pieces?"

Segment Open Fellowship 2017

Today we’re proud to announce the Segment Open Fellowship. The Fellowship is a three month long program supporting three to five open-source developers with $8k per month to focus full-time on their project, no other strings attached.

February Changelog

We work to make Segment better for you every day. We’re always refining and releasing new parts of the product, and publishing guides on new ways to get the most out of your customer data. Here are some highlights of what we rolled out for you in February!

Introducing Segment and Facebook Offline Conversions

 and Han Kim

Today, we’re excited to launch our newest integration from our partnership with Facebook, Facebook Offline Conversions. With the Segment and Facebook Offline Conversions integration, you can now understand how advertising on Facebook affects revenue in stores and other offline channels. Our integration enables a broad set of use cases, allowing you to understand the…

Take Code Off Your Site with New Connection Modes

Smart web developers and marketers alike put an intense focus on optimizing site performance, and for a good reason. Each second a customer waits for your site to load will result in a 7% reduction in conversions! Many of you have asked us to help address this problem by removing a key instigator of increased network bandwidth from your sites—third-party libraries.

UI Testing with Nightmare

Nightmare is a browser automation library for node.js, designed to be much simpler and easier to use than Phantomjs. We originally built Nightmare to create integration logos with 99Designs Tasks before they had an API, and we still use it in Sherlock. But the vast majority of Nightmare developers—now 55k+ downloads per month—use it for web UI testing and crawling.

January Changelog

 and Han Kim

We work to improve Segment every day. We’re always releasing new features and integrations, updating our product, and publishing new guides on innovative ways to get the most out of your data. Here’s an account of what we did in January.

Introducing Segment for Facebook Lead Ads

Today, we’re excited to announce the beta launch of a new Segment Source: Facebook Lead Ads. With Facebook, people provide their information to their selected business via a pre-loaded form within Facebook. Lead Ads have been shown to be effective across verticals, with popular use cases in generating newsletter sign ups, event attendees, and seeding product discounts.