Robin Grochol on November 2nd 2022

  • Twilio Engage, the data-first customer engagement solution, is now generally available.

  • Twilio Engage uniquely puts the power of a native customer data platform (CDP) and native omnichannel together in one marketing solution to deliver data-driven personalized experiences at scale.

  • Twilio Engage is helping our marketing customers drive efficient growth by reducing time to value, cutting customer acquisition costs, and increasing customer lifetime value.

Today’s marketers are being asked to do more with less—meaning efficient growth is more important than ever and personalized, precise communications are absolutely critical to achieving their goals. 

To deepen customer relationships and drive efficient growth, marketers must be able to deliver personalized experiences across the entire customer journey. Yet, data silos and disconnected technologies stand in marketers’ way, creating inefficiencies and roadblocks to personalization.

With Twilio Engage, we’re breaking down these barriers that have long held marketers back from providing the relevant, engaging experiences consumers want. Twilio Engage uniquely puts the power of a native customer data platform (CDP) and native omnichannel together in one solution so marketers can build data-first, personalized experiences that reduce costs and grow lifetime value.

Simply put, from one place you can act on your data in real time and across any digital channel. This is why we are excited to announce that Twilio Engage is now generally available.

Twilio Engage sits on top of Twilio Segment’s #1 CDP (according to IDC’s CDP 2021 market share report), which powers Twilio, a leading customer engagement platform (CEP) (determined by Omdia’s 2022 market share report), and is connected to Twilio’s native channels including email and SMS.While the CDP is about collecting data, Twilio’s CEP is all about activating your data, in engagement apps and channels. With the addition of Twilio Engage, Twilio’s comprehensive CEP provides everything digital leaders need to engage customers from a single, enterprise-ready, and globally-trusted provider.

Help recession-proof your marketing with “data up” customer engagement

Marketers across industries are being impacted by concerns of a looming recession, with many already experiencing budget cuts while their targets remain unchanged. The only way to adapt to the new economic reality is focusing on long-term sustainable growth by increasing customer lifetime value (LTV) while lowering customer acquisition costs (CAC). 

Twilio Segment’s 2022 Growth Report revealed that 93% of businesses are taking steps to adapt to current macroeconomic conditions and plan for a recession, and 61% of marketers say that the “growth at all costs” mentality is over.

At the same time, consumers increasingly expect more from their interactions with companies. Twilio Segment’s 2022 State of Personalization Report revealed that 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up from 45% in 2021.

Faced with lower budgets and rising customer expectations, marketers know that unpersonalized and disjointed experiences, irrelevant and repetitive ads, and inefficient workflows aren’t going to keep customers happy and costs down—and certainly won’t help stand out from the competition. 

Without quality, real-time data, marketers struggle to overcome persistent barriers to scalable customer engagement. First, marketers’ dependence on other teams to access disparate data creates a time lag between getting customer insights and delivering engaging integrated campaigns. Poor, inaccessible data and disconnected tools also make it difficult to execute the kind of personalized experiences that keep customers loyal. And finally, without really knowing their customer, they could be wasting money on duplicative or broadly targeted ads and communications.

Current marketing solutions are unable to solve these challenges because they are built “campaign down.” Without data at the foundation, information becomes siloed and these solutions remain one dimensional, not extensible, and unscalable.

That’s why Twilio Engage is built “data up” on Twilio Segment’s CDP with native channels, so marketers can power personalized customer experiences with consented, first-party data, journeys, and activation together in one solution.

Twilio Engage helps marketers:

  • Save time to execution by enabling you to build and activate personalized experiences from one, data-driven solution.

  • Deliver unified, omnichannel orchestration so you can quickly craft multi-step, multichannel interactions based on real-time customer behavior. 

  • Make data-driven decisions faster by providing visibility into data insights without relying on other teams so you can invest our budget more wisely.

Game-changing marketing comes from a real-time, unified solution

Since the private beta, we’ve partnered closely with customers to build Engage. What we heard from customers time and time again was that they were wasting significant amounts of time and money by not having actionable, real-time customer data at their fingertips. In times when budgets must go further and productivity must be optimized, activating rich data across best-in-class engagement channels from a unified solution is a game changer. So, we changed the game. 

Build a complete view of your customers

In our digital-first world, buyers’ journeys are no longer linear and consumers’ wants and needs can change at the pace of the latest TikTok trend—leaving marketers struggling to keep up. How can you create meaningful experiences for your customers if you don’t have instant visibility into how they’re interacting with your company? What ads did they see, how did they find your website, what pages did they browse, have they left you a negative review?

To help you gain that crucial insight, Twilio Engage gives you a complete, real-time view of your customer. By collecting interactions in a privacy-first way across all your digital touchpoints, Twilio Engage allows you to build comprehensive customer profiles and segmented audiences based on dynamic behaviors, traits, and intent signals—no SQL expertise required. Plus, having a unified view of your customers can help you uncover behavioral patterns and discover new opportunities for engagement.

Orchestrate journeys where the data is

Once you understand your customers, Twilio Engage then helps you turn that knowledge into action with journey orchestration. No matter what top-line goal you’re trying to achieve—whether acquisition and conversion or retention and loyalty—Twilio Engage can help you build dynamic journeys optimized to drive results without requiring engineering resources.

With journeys, you can quickly craft and scale multi-step, multichannel interactions based on real-time customer behavior. For example, you can automatically suppress customers who recently purchased from seeing ads for the item they bought, dynamically deliver a timely and relevant offer via a preferred communication channel to someone who’s abandoned a browser experience, or send a loyal customer personalized rewards based on real-time actions—the possibilities are endless. Plus, experimentation with new communications channels is more straightforward than ever.

Your customers get more meaningful experiences and you save time on execution while optimizing performance across the customer journey.

Not ready to implement data-driven lifecycle and retention campaigns, but still need to scale your promotional emails without sacrificing efficiency? Create an Action Destination for Sendgrid Marketing Campaigns in Segment’s Catalog today.

Engage customers in real time—anywhere, anytime 

Every marketer knows that a winning customer experience requires you to reach your customers with the right message, at the right time, in the right place.  That is exactly what Twilio Engage delivers.

Marketers can now reach customers in real time—anywhere, anytime—by activating highly personalized experiences across our native email and SMS or any of our 400 out-of-the-box integrations using rich customer data so you can go from idea to campaign in minutes, not weeks. 

The best part is, as your customers respond to your personalized interactions, you continuously get those important customer signals fed back into the solution. That means you continue to dynamically refine your customer profiles and the experiences you can create for target audiences without needing to rely on other teams. 

With the unified power of Twilio Engage, you can create better, data-driven experiences for your customers while making smarter business decisions designed for long-term, efficient growth.

Twilio Engage helps marketers improve lead targeting, increase engagement, and grow customer lifetime value. It helps:

  • Build a complete view of your customer - Build profiles and audiences without SQL expertise, with real-time customer interactions collected in a privacy-first way across digital touchpoints.

  • Orchestrate journeys where your data is - Deliver personalized experiences where, when, and how your customers want with our native email and SMS channels, custom channels and 400+ out-of-the-box integrations.

  • Engage in real time, anywhere, anytime - Activate in real time instead of having to manually reconcile your data and work with other teams and systems to drive insights to action at scale.

Get started with Twilio Engage

Ready to start delivering personalized customer experiences across all your engagement channels with Twilio Engage?

We can’t wait to see what you build!

Recent articles

Sean Spediacci on December 6th 2022

We are excited to announce that Profiles Sync and Reverse ETL are now available in public beta. The public beta of Twilio Segment’s Profiles Sync and Reverse ETL empowers our customers to achieve a new level of customer data management flexibility, control, and unlocks new and exciting use cases that customers can build on.

Unlock Customer Data

Profiles Sync is a new solution that enables organizations to synchronize their identity-resolved customer data into the data warehouse. This allows organizations to create a comprehensive and accurate view of their customers. By introducing profile data from Segment with data in the warehouse, customers can build golden customer profiles that can be used to create personalized experiences in any channel.

Use Cases:

  • Golden Profile - Join Profiles and other customer data to build a single view of the customer

  • Advanced Audiences - Build advanced audiences based on traits or other customer information in the warehouse

  • Attribution Analysis - Build dashboards that help Marketers understand the steps that lead to customers buying the product

  • Machine Learning - Feed ML models to reduce customer acquisition costs, increase lifetime value, and inspire engagement and loyalty

  • Identity Graph Monitoring - Get insights on Identity Resolution and uncover how identity decisions were made

Activate and Share Data Anywhere

Reverse ETL, on the other hand, is a new feature in which data is extracted from the data warehouse system and then loaded into a destination application.

Use Cases:

  • Golden Profile Activation - Send data in the warehouse back into Segment that can be activated in all supported destinations, including Twilio Engage and other platforms

  • Sales Efficiency - Sync lead scores created in the warehouse to Salesforce to customize interactions with prospects and optimize sales opportunities

  • Audience Building - Sync audiences and other data built in the warehouse to Braze, Iterable, or Hubspot or Salesforce Marketing Cloud for personalized marketing campaigns

  • Self-service reporting - Connect Google Sheets to a view in the warehouse for other business teams to have access to up-to-date reports

  • Self-service analytics - Sync enriched data to Mixpanel for a more complete customer view

  • Improved ad performance reporting - Pass offline or enriched data to conversion APIs like Facebook, Google Ads, TikTok, Snapchat

More Powerful Together

Together, Profiles Sync and Reverse ETL provide a powerful solution for managing and analyzing customer data. Profiles Sync enables organizations to create comprehensive customer profiles, while Reverse ETL ensures that the data in those profiles is always up-to-date, accurate, and available where you need it. With these features packaged into the CDP, customers benefit from leveraging the best parts of the Segment infrastructure. 

Profiles Sync and Reverse ETL are reliable, as they are built on robust and scalable technologies already available within the CDP. Profiles sync is a natural extension of our powerful identity resolution capabilities, that has been developed over years and enables you to open this data directly to the warehouse. Ultimately, this allows organizations to handle profile creation across large amounts of data and users –utilizing Segment’s mature and performant systems and without having to manage or troubleshoot performance issues at scale.

Plus, these features are fully extensible, as they take advantage of the open platform that Segment has already built with our leading destinations catalog and Developer Center for companies to build their own integrations. This allows any customer to customize and expand the capabilities of their Reverse ETL pipelines, and to integrate them with other systems and platforms. 

Finally, Segment has always provided easy to access observability of your event and pipelines. Profiles Sync and Reverse ETL. This enables organizations to monitor and analyze the data flow between all your systems and platforms. It also allows you to identify and troubleshoot any issues with the data pipeline easily. No need to build or monitor another disparate system - it is all built into a single platform that your team already uses.

Ultimately, using a CDP alongside your warehouses enables your marketing and data teams to work directly on the data you rely on already and make it easier to activate within the systems you already use.

Get Started

Profiles Sync and Reverse ETL public beta is now available and will be rolling out to all eligible customers over the following days. If you’re a customer already, you only need to log in to your account and follow our docs for Reverse ETL or docs on Profiles Sync for how to set up your first models or begin syncing profile data to your warehouse. 

We’re looking for partners to give us feedback on how they anticipate using these features and where we’re going. If you’re not currently a customer and are looking to learn more about how a CDP and data warehouse can work better together - sign up for a demo today!

  1. You must be a Twilio Engage customer to participate in the public beta for Profiles Sync. To get started with Twilio Engage, request a demo.

  2. All Twilio Segment customers qualify to receive access to the public beta for Reverse ETL. If you are not a customer and would like to get started, create a free account today.

Lisa Zavetz on December 5th 2022

Endeavor shares how they gave equal access to high-quality data across their organization using Segment in their Signal session.

Cynthia Goldsworthy on December 1st 2022

At SIGNAL 2022, our annual customer and developer conference, we heard from Drew Forster, Director of Omnichannel Analytics at Vista, about how Segment enabled the company to double its customer conversion rate.

Kelly Kirwan on November 30th 2022

Learn how IBM increased product adoption and reduced churn across its suite of 200 products, using Twilio Segment

Jim Young on November 22nd 2022

At SIGNAL 2022, our annual customer and developer conference, we heard from Max Lagresle, Associate Director of Data, about how Segment enabled Veronica Beard to build an “omni-customer” approach across online and in-person channels. 

Pooya Jaferian, Tasha Alfano on November 18th 2022

With Segment Edge SDK, built on Cloudflare Workers, developers can collect high-quality first-party data and use Segment Edge SDK to access realtime user profiles and state, to deliver personalized app experiences without managing a ton of infrastructure.

Vikash Koushik on November 17th 2022

A featured customer story, this blog explains how to use a CDP to bridge anonymous and known data.

Geoffrey Keating on November 17th 2022

At Twilio Signal 2022, we saw dozens of Segment customers share stories of how they’re using a CDP to drive efficiencies for their business.

Atit Shah, Darcelle Pluviose on November 14th 2022

  • Twilio Segment for Healthcare is now HIPAA-eligible. Segment can sign Business Associate Agreements (BAAs) with organizations in the Healthcare & Life Sciences industry.

  • Twilio Segment for Healthcare unlocks offline data, where most patient interactions occur, along with online data from web, mobile, and engagement applications.

  • Healthcare organizations can now take disparate patient interactions and create unified patient profiles to better understand the care journey, and improve health outcomes.

Today’s leading healthcare organizations are on a mission to modernize and personalize patient engagement and the care journey. 85% of U.S. consumers wish their healthcare experiences were more personalized and 80% of patients prefer to use digital communication to interact with healthcare providers and brands. Industries like retail and finance have led the way and proven personalization can help boost acquisition, conversions, satisfaction, and retention. 

But, regulations, data silos and disconnected technologies have prevented healthcare businesses from leveraging these techniques to help improve health outcomes of patients and deliver personalized care journeys at scale.  

Twilio Segment is ranked as the #1 Customer Data Platform in worldwide market share by IDC for 2021, and is now HIPAA-eligible and ready to be an integral part of healthcare and life sciences companies' patient engagement solutions. Segment enables providers, payers, healthtech, and life sciences organizations to unlock patient data, improve patient outreach and retention, and elevate the care journey with personalized engagement. 

Unlock patient data

Twilio Segment is an extensible customer data platform with 400+ native integrations and a Developer Center that allows healthcare and life sciences companies to break down data silos and establish a single platform for collecting, unifying, connecting, and activating patient data. With Twilio Segment, you can collect patient data from all your online and offline data sources and securely send only the data that needs to be shared with any tool in your tech stack.

By eliminating the need to build a spider web of point-to-point custom integrations between various tools, your engineering, data, and marketing teams can focus on the job that matters most: creating lasting relationships that improve patient health outcomes. 

  • Engineering teams no longer need to maintain multiple integrations with tools for analytics, advertising, and customer engagement. Integrate once with Twilio Segment and then set up your workspace to selectively push only the required data across your stack. 

  • Twilio Segment simplifies data collection from all of your online and offline sources, including web app, mobile app, contact center, legacy backend applications, and data warehouses, so you can truly understand your patient’s needs and deliver the care that’s required.  

Improve patient outreach and retention

Twilio Segment allows healthcare and life science companies to stitch together first-party customer data in real-time allowing data, marketing and care teams to perform funnel analysis, improve conversions, build Audiences and create real-time campaigns, based off of patient data, all with an intuitive user interface.

  • Healthtech and telehealth companies focused on providing prescriptions and diagnostic services online use Twilio Segment to analyze patient onboarding, improve conversions and re-engage inactive patients. 

  • Payers focused on reducing care gaps use Twilio Segment to create real-time, personalized campaigns, based on member data, to increase participation in health programs that support the management and prevention of chronic conditions. With the ability to build lookalike audiences, marketing teams can share vital program information across any of their engagement tools with Segment’s out-of-the-box integrations.      

Elevate patient experience with personalized engagement

Twilio Segment allows customers to build targeted and personalized care Journeys across all products and platforms.

  • Crafting a care journey can be as simple as identifying a cohort of patients susceptible to a specific condition, encouraging them to sign up to your preventive care or condition management programs, and measuring channel and marketing effectiveness. 

  • And, the Twilio Segment platform allows healthcare organizations to orchestrate their desired complexity. Import patient lab results and orchestrate personalized treatment plans, at scale, with journey flows resulting in follow-up visits, prescription recommendations, or even additional lab work. 

Get started with Twilio Segment for Healthcare

Ready to build? Take a look at some of our healthcare and life sciences Recipes, and our guide  for Architecting for HIPAA on Twilio Segment.

Get a demo to see how Twilio Segment can unlock your data and help your patients achieve better outcomes with more personalized care.

Sean Spediacci on December 6th 2022

We are excited to announce that Profiles Sync and Reverse ETL are now available in public beta. The public beta of Twilio Segment’s Profiles Sync and Reverse ETL empowers our customers to achieve a new level of customer data management flexibility, control, and unlocks new and exciting use cases that customers can build on.

Unlock Customer Data

Profiles Sync is a new solution that enables organizations to synchronize their identity-resolved customer data into the data warehouse. This allows organizations to create a comprehensive and accurate view of their customers. By introducing profile data from Segment with data in the warehouse, customers can build golden customer profiles that can be used to create personalized experiences in any channel.

Use Cases:

  • Golden Profile - Join Profiles and other customer data to build a single view of the customer

  • Advanced Audiences - Build advanced audiences based on traits or other customer information in the warehouse

  • Attribution Analysis - Build dashboards that help Marketers understand the steps that lead to customers buying the product

  • Machine Learning - Feed ML models to reduce customer acquisition costs, increase lifetime value, and inspire engagement and loyalty

  • Identity Graph Monitoring - Get insights on Identity Resolution and uncover how identity decisions were made

Activate and Share Data Anywhere

Reverse ETL, on the other hand, is a new feature in which data is extracted from the data warehouse system and then loaded into a destination application.

Use Cases:

  • Golden Profile Activation - Send data in the warehouse back into Segment that can be activated in all supported destinations, including Twilio Engage and other platforms

  • Sales Efficiency - Sync lead scores created in the warehouse to Salesforce to customize interactions with prospects and optimize sales opportunities

  • Audience Building - Sync audiences and other data built in the warehouse to Braze, Iterable, or Hubspot or Salesforce Marketing Cloud for personalized marketing campaigns

  • Self-service reporting - Connect Google Sheets to a view in the warehouse for other business teams to have access to up-to-date reports

  • Self-service analytics - Sync enriched data to Mixpanel for a more complete customer view

  • Improved ad performance reporting - Pass offline or enriched data to conversion APIs like Facebook, Google Ads, TikTok, Snapchat

More Powerful Together

Together, Profiles Sync and Reverse ETL provide a powerful solution for managing and analyzing customer data. Profiles Sync enables organizations to create comprehensive customer profiles, while Reverse ETL ensures that the data in those profiles is always up-to-date, accurate, and available where you need it. With these features packaged into the CDP, customers benefit from leveraging the best parts of the Segment infrastructure. 

Profiles Sync and Reverse ETL are reliable, as they are built on robust and scalable technologies already available within the CDP. Profiles sync is a natural extension of our powerful identity resolution capabilities, that has been developed over years and enables you to open this data directly to the warehouse. Ultimately, this allows organizations to handle profile creation across large amounts of data and users –utilizing Segment’s mature and performant systems and without having to manage or troubleshoot performance issues at scale.

Plus, these features are fully extensible, as they take advantage of the open platform that Segment has already built with our leading destinations catalog and Developer Center for companies to build their own integrations. This allows any customer to customize and expand the capabilities of their Reverse ETL pipelines, and to integrate them with other systems and platforms. 

Finally, Segment has always provided easy to access observability of your event and pipelines. Profiles Sync and Reverse ETL. This enables organizations to monitor and analyze the data flow between all your systems and platforms. It also allows you to identify and troubleshoot any issues with the data pipeline easily. No need to build or monitor another disparate system - it is all built into a single platform that your team already uses.

Ultimately, using a CDP alongside your warehouses enables your marketing and data teams to work directly on the data you rely on already and make it easier to activate within the systems you already use.

Get Started

Profiles Sync and Reverse ETL public beta is now available and will be rolling out to all eligible customers over the following days. If you’re a customer already, you only need to log in to your account and follow our docs for Reverse ETL or docs on Profiles Sync for how to set up your first models or begin syncing profile data to your warehouse. 

We’re looking for partners to give us feedback on how they anticipate using these features and where we’re going. If you’re not currently a customer and are looking to learn more about how a CDP and data warehouse can work better together - sign up for a demo today!

  1. You must be a Twilio Engage customer to participate in the public beta for Profiles Sync. To get started with Twilio Engage, request a demo.

  2. All Twilio Segment customers qualify to receive access to the public beta for Reverse ETL. If you are not a customer and would like to get started, create a free account today.

Lisa Zavetz on December 5th 2022

Endeavor shares how they gave equal access to high-quality data across their organization using Segment in their Signal session.

Cynthia Goldsworthy on December 1st 2022

At SIGNAL 2022, our annual customer and developer conference, we heard from Drew Forster, Director of Omnichannel Analytics at Vista, about how Segment enabled the company to double its customer conversion rate.

Kelly Kirwan on November 30th 2022

Learn how IBM increased product adoption and reduced churn across its suite of 200 products, using Twilio Segment

Jim Young on November 22nd 2022

At SIGNAL 2022, our annual customer and developer conference, we heard from Max Lagresle, Associate Director of Data, about how Segment enabled Veronica Beard to build an “omni-customer” approach across online and in-person channels. 

Pooya Jaferian, Tasha Alfano on November 18th 2022

With Segment Edge SDK, built on Cloudflare Workers, developers can collect high-quality first-party data and use Segment Edge SDK to access realtime user profiles and state, to deliver personalized app experiences without managing a ton of infrastructure.

Vikash Koushik on November 17th 2022

A featured customer story, this blog explains how to use a CDP to bridge anonymous and known data.

Geoffrey Keating on November 17th 2022

At Twilio Signal 2022, we saw dozens of Segment customers share stories of how they’re using a CDP to drive efficiencies for their business.

Atit Shah, Darcelle Pluviose on November 14th 2022

  • Twilio Segment for Healthcare is now HIPAA-eligible. Segment can sign Business Associate Agreements (BAAs) with organizations in the Healthcare & Life Sciences industry.

  • Twilio Segment for Healthcare unlocks offline data, where most patient interactions occur, along with online data from web, mobile, and engagement applications.

  • Healthcare organizations can now take disparate patient interactions and create unified patient profiles to better understand the care journey, and improve health outcomes.

Today’s leading healthcare organizations are on a mission to modernize and personalize patient engagement and the care journey. 85% of U.S. consumers wish their healthcare experiences were more personalized and 80% of patients prefer to use digital communication to interact with healthcare providers and brands. Industries like retail and finance have led the way and proven personalization can help boost acquisition, conversions, satisfaction, and retention. 

But, regulations, data silos and disconnected technologies have prevented healthcare businesses from leveraging these techniques to help improve health outcomes of patients and deliver personalized care journeys at scale.  

Twilio Segment is ranked as the #1 Customer Data Platform in worldwide market share by IDC for 2021, and is now HIPAA-eligible and ready to be an integral part of healthcare and life sciences companies' patient engagement solutions. Segment enables providers, payers, healthtech, and life sciences organizations to unlock patient data, improve patient outreach and retention, and elevate the care journey with personalized engagement. 

Unlock patient data

Twilio Segment is an extensible customer data platform with 400+ native integrations and a Developer Center that allows healthcare and life sciences companies to break down data silos and establish a single platform for collecting, unifying, connecting, and activating patient data. With Twilio Segment, you can collect patient data from all your online and offline data sources and securely send only the data that needs to be shared with any tool in your tech stack.

By eliminating the need to build a spider web of point-to-point custom integrations between various tools, your engineering, data, and marketing teams can focus on the job that matters most: creating lasting relationships that improve patient health outcomes. 

  • Engineering teams no longer need to maintain multiple integrations with tools for analytics, advertising, and customer engagement. Integrate once with Twilio Segment and then set up your workspace to selectively push only the required data across your stack. 

  • Twilio Segment simplifies data collection from all of your online and offline sources, including web app, mobile app, contact center, legacy backend applications, and data warehouses, so you can truly understand your patient’s needs and deliver the care that’s required.  

Improve patient outreach and retention

Twilio Segment allows healthcare and life science companies to stitch together first-party customer data in real-time allowing data, marketing and care teams to perform funnel analysis, improve conversions, build Audiences and create real-time campaigns, based off of patient data, all with an intuitive user interface.

  • Healthtech and telehealth companies focused on providing prescriptions and diagnostic services online use Twilio Segment to analyze patient onboarding, improve conversions and re-engage inactive patients. 

  • Payers focused on reducing care gaps use Twilio Segment to create real-time, personalized campaigns, based on member data, to increase participation in health programs that support the management and prevention of chronic conditions. With the ability to build lookalike audiences, marketing teams can share vital program information across any of their engagement tools with Segment’s out-of-the-box integrations.      

Elevate patient experience with personalized engagement

Twilio Segment allows customers to build targeted and personalized care Journeys across all products and platforms.

  • Crafting a care journey can be as simple as identifying a cohort of patients susceptible to a specific condition, encouraging them to sign up to your preventive care or condition management programs, and measuring channel and marketing effectiveness. 

  • And, the Twilio Segment platform allows healthcare organizations to orchestrate their desired complexity. Import patient lab results and orchestrate personalized treatment plans, at scale, with journey flows resulting in follow-up visits, prescription recommendations, or even additional lab work. 

Get started with Twilio Segment for Healthcare

Ready to build? Take a look at some of our healthcare and life sciences Recipes, and our guide  for Architecting for HIPAA on Twilio Segment.

Get a demo to see how Twilio Segment can unlock your data and help your patients achieve better outcomes with more personalized care.

Solon Aguiar, Brian Lai on January 20th 2022

With the launch of Twilio Engage, the team needed to update the data delivery system to support the latest platform features. This blog covers the process, including questions and lessons learned, to get to the end result.

Leif Dreizler on March 2nd 2021

Building customer-facing security features in partnership with dev teams helps you better serve your customers, unlocks additional revenue, and bidirectionally transfers knowledge between teams—a concept at the very core of DevSecOps.

Udit Mehta on January 20th 2021

Learn how we use AWS Step Functions for large-scale data orchestration

Jes Kirkwood on November 15th 2021

Shopify's VP, Growth Morgan Brown reveals how the company's growth team drives results in an exclusive interview.

Sam Gehret on July 29th 2021

A look at server-side activation as the new alternative to the third-party advertising pixel.

Sudheendra Chilappagari on February 18th 2021

Learn how to use Segment and Twilio Programmable Messaging to send a personalized SMS campaign.

Become a data expert. Subscribe to our newsletter.

Josephine Liu, Sherry Huang on June 9th 2021

Our latest feature, Journeys, empowers teams to unify touchpoints across the end-to-end customer journey.

Kate Butterfield on June 16th 2021

Get an inside look at the design process for Journeys.

Katrina Wong on March 31st 2021

With Segment, brands can leverage their first-party customer data to build deeper customer relationships.

Kailey Raymond on June 13th 2022

We're at an inflection point in the evolution of customer engagement. Good Data, Better Marketing is a podcast featuring experts building next-gen customer engagement. Tune in to learn how enterprises are building human-first strategies in a digital world.

Kailey Raymond on June 13th 2022

Keri Taub discusses building authentic relationships in retail by bringing quantitative and qualitative data together. Come listen to this episode of Good Data, Better Marketing to learn the strategy employed at Bloomingdale's.

Kailey Raymond on June 13th 2022

Waseem Kawaf built iterative testing into his team's DNA by teaching user-centered design strategies that put the customer first. Listen to this episode of Good Data, Better Marketing to learn from STANLEY Security's success.

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