When evaluating the value of any business, one of the most important factors is the cost of goods sold (or COGS). For every dollar that a…
If you build it, they will come. While maybe true for amusement parks or $5 all-you-can-eat buffets, this adage does not apply to new…
A few months ago, we shared an inspiring story from Mark Hansen, the co-founder of Upsolve and one of the first members of Segment’s…
Last week, over 1,000 of the industry’s most talented engineers, analysts, product managers, and marketers gathered in San Francisco to…
With new data privacy regulations popping up all over the world, respecting your customers’ privacy takes more than just reactive remedies.…
In less than ten years, the ecosystem of marketing and analytics tools has grown nearly 50x. As a result, our customers are adopting a…
Companies that use customer data to generate insights end up outperforming their peers by 85% in sales growth and more than 25% in gross…
As a technology leader, it’s your job to make sure you have the right data available and infrastructure in place to support new…
As Segment’s VP of Customer Success, I get the chance to interact with a lot of our customers. I’m continually impressed by their drive to…
For the past five years, nearly every company on the market has tried to become ‘data-driven’. You don’t want intuition and gut feelings…
