Segment has always championed connections. We connect you with your customer data. We’re the infrastructure that connects your data from the source where it originates to wherever it’s useful. And now we hope to connect you—our customers, partners, and friends—with thought leaders, influencers, and each other at our second annual Synapse conference. Save your spot today!
Today, we’re excited to share the architecture for Centrifuge–Segment’s system for reliably sending billions of messages per day to hundreds of public APIs. This post explores the problems Centrifuge solves, as well as the data model we use to run it in production.
After building our own consent management solution, we learned how difficult it is to develop a tool that both meets the requirements of the GDPR and aligns with Segment’s approach to privacy. In particular, we needed a solution that was technically dependable, transparent, and easy for visitors to use, in addition to being compliant.
The best way to acquire, serve, and retain your customers is to better understand their interests and needs. You need to know which actions your customers have taken over the course of their relationship with your brand, no matter where these interactions happen. Ideally, each conversation should incorporate context from a customer’s past interactions. However, synthesizing…
When enforcement of the General Data Protection Regulation (GDPR) begins next month, EU residents will be able to exercise a number of rights that give them more control over their personal data. They can request access to their data, object to the processing of their data, or even ask for their personal data to be deleted altogether.
Most companies struggle to build a single source of truth for every interaction with their customers because they have data siloed in scores of different tools. Often, they don’t realize the full extent of an engineering investment to bring all of their data together until they embark on an infamous “data lake” project. Not anymore.
Segment receives billions of events from our customers daily and has grown in to dozens of AWS accounts. Expanding in to many more accounts was necessary in order to best align with our GDPR and security initiatives, but it comes at a large complexity cost. In order to continue scaling gracefully we are investing in building tooling for employees to use with many accounts, and…
This post is a guest submission by one of our customers and friends at InVision. The InVision team’s clever use of Segment, combined with our partners ClearBrain and Clearbit, has led to some pretty advanced programmatic predictive models. We’re grateful they took the time to share how they did it in this writeup.
Go has a robust built-in testing library. If you write Go, you already know this. In this post we will discuss a handful of strategies to level up your Go testing. We have learned from experience on our large Go codebase that these strategies work to save time and effort maintaining the code.
Elevated carbon dioxide impairs decision making. And it doesn’t take a lot of carbon dioxide either! Normal atmospheric carbon dioxide has risen from 280 ppm to 415 ppm in the past century, but in poorly ventilated buildings and stuffy meeting rooms, concentrations can easily get into the thousands of ppm. Unfortunately, above 1000 ppm there’s a substantial and measurable…
Your customers expect you to remember who they are, no matter where they interact with your company — whether through your mobile app, website, emails, ads, push notifications, live chats, in-store, or the support and sales team. To them, you are one brand, one company, and they are one person. They should be treated like one, and each conversation you have with them, no…
As part of our ongoing commitment to security, we are excited to announce support for Single Sign-On (SSO) and new user access levels.
It’s not hyperbole to say that Segment would not exist, if not for open source. We’re heavy users of Kafka, Redis, Terraform, Docker, Golang, and Node.js, just to name a few of the tools we use. And we literally got our start as an open source library launched on Hacker News.
We recently released version 4.3.0 of the Android library, making it easier for you to implement middlewares. Support for middlewares has been a part of our Android SDK in beta and used by hundreds of customers since May, and we are excited to promote the beta to a stable release.
Memory management can be tricky, to say the least. However, after reading the literature, one might be led to believe that all the problems are solved: sophisticated automated systems that manage the lifecycle of memory allocation free us from these burdens.
The way companies manage application secrets is critical. Even today, improper secrets management has resulted in an astonishing number of high profile breaches.
Today we’re excited to open source the various pieces of our logging pipeline. We’ve released a rate-limiting-syslog proxy, a journald fanout service, and a cloudwatch logs CLI. To understand how they work in concert, read on.
Analytics insights are useless if they’re locked away in your BI platform.
Today we’re rolling out a major update to the Segment app, designed to clarify how your data flows through Segment.
We’re excited to share that Segment has raised $64 million in Series C funding, led by Y Combinator Continuity and joined by GV. Our existing investors at Accel, Thrive, NEA, and Ron Conway’s SV Angel also participated.
In order to help you set up new Sources faster in the Segment platform, we’ve launched new functionality that enables you to copy Destination settings across your Sources. This is one of our most requested features, and our goal is to streamline how you configure Destinations in multiple Sources. For example, you might want your web and mobile data going to the same Mixpanel…
The single requirement of all data pipelines is that they cannot lose data. Data can usually be delayed or re-ordered–but never dropped.
This week, we’ve shipped a few improvements to managing Destinations for warehouses within Segment to give you more visibility into and control of your data.
Selecting a new solution for your business can be a daunting process. What tools do you add to your short list? What’s a comparable tool to the one that you’re trying to replace? What does the UI actually look like? Finding the right information and ensuring it’s accurate can be an extremely time consuming process.