Geoffrey Keating on June 12th 2022
CDP Week 2022 is just around the corner, so we’ve put together a list of five things you won’t want to miss.
Recent articles
Kailey Raymond on June 30th 2022
Erin Pryor shares how building connected customer experiences in the banking industry is essential to set a brand apart. Listen to this episode of Good Data, Better Marketing to learn from the CMO of First Horizon Bank.
Gavin Johnson, Hanhan Wang on June 28th 2022
When we noticed a shift in the tools our customers use for handling their data, we asked questions. This blog is a compilation of our findings, including the preferred tools used and how they benefit the customer’s bottom line.
Cynthia Goldsworthy on June 24th 2022
Learn how marketers can use first-party data collection while staying compliant and maintaining customer trust.
Kelly Kirwan on June 23rd 2022
Highlights from our final day of CDP Week: Summer Edition.
Kelly Kirwan on June 22nd 2022
A recap of all the sessions we had our second day of CDP Week: Summer Edition
Kelly Kirwan on June 21st 2022
All the main takeaways from day 1 of CDP Week: Summer Edition.
Geoffrey Keating on June 20th 2022
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
Kailey Raymond on June 13th 2022
Keri Taub discusses building authentic relationships in retail by bringing quantitative and qualitative data together. Come listen to this episode of Good Data, Better Marketing to learn the strategy employed at Bloomingdale's.
Kailey Raymond on June 13th 2022
Waseem Kawaf built iterative testing into his team's DNA by teaching user-centered design strategies that put the customer first. Listen to this episode of Good Data, Better Marketing to learn from STANLEY Security's success.
Kailey Raymond on June 30th 2022
Erin Pryor shares how building connected customer experiences in the banking industry is essential to set a brand apart. Listen to this episode of Good Data, Better Marketing to learn from the CMO of First Horizon Bank.
Gavin Johnson, Hanhan Wang on June 28th 2022
When we noticed a shift in the tools our customers use for handling their data, we asked questions. This blog is a compilation of our findings, including the preferred tools used and how they benefit the customer’s bottom line.
Cynthia Goldsworthy on June 24th 2022
Learn how marketers can use first-party data collection while staying compliant and maintaining customer trust.
Kelly Kirwan on June 23rd 2022
Highlights from our final day of CDP Week: Summer Edition.
Kelly Kirwan on June 22nd 2022
A recap of all the sessions we had our second day of CDP Week: Summer Edition
Kelly Kirwan on June 21st 2022
All the main takeaways from day 1 of CDP Week: Summer Edition.
Geoffrey Keating on June 20th 2022
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
Kailey Raymond on June 13th 2022
Keri Taub discusses building authentic relationships in retail by bringing quantitative and qualitative data together. Come listen to this episode of Good Data, Better Marketing to learn the strategy employed at Bloomingdale's.
Kailey Raymond on June 13th 2022
Waseem Kawaf built iterative testing into his team's DNA by teaching user-centered design strategies that put the customer first. Listen to this episode of Good Data, Better Marketing to learn from STANLEY Security's success.
Engineering
Solon Aguiar, Brian Lai on January 20th 2022
With the launch of Twilio Engage, the team needed to update the data delivery system to support the latest platform features. This blog covers the process, including questions and lessons learned, to get to the end result.
Leif Dreizler on March 2nd 2021
Building customer-facing security features in partnership with dev teams helps you better serve your customers, unlocks additional revenue, and bidirectionally transfers knowledge between teams—a concept at the very core of DevSecOps.
Udit Mehta on January 20th 2021
Learn how we use AWS Step Functions for large-scale data orchestration
Growth & Marketing
Jes Kirkwood on November 15th 2021
Shopify's VP, Growth Morgan Brown reveals how the company's growth team drives results in an exclusive interview.
Sam Gehret on July 29th 2021
A look at server-side activation as the new alternative to the third-party advertising pixel.
Sudheendra Chilappagari on February 18th 2021
Learn how to use Segment and Twilio Programmable Messaging to send a personalized SMS campaign.
Company
Josephine Liu, Sherry Huang on June 9th 2021
Our latest feature, Journeys, empowers teams to unify touchpoints across the end-to-end customer journey.
Kate Butterfield on June 16th 2021
Get an inside look at the design process for Journeys.
Katrina Wong on March 31st 2021
With Segment, brands can leverage their first-party customer data to build deeper customer relationships.
Podcasts
Kailey Raymond on June 13th 2022
We're at an inflection point in the evolution of customer engagement. Good Data, Better Marketing is a podcast featuring experts building next-gen customer engagement. Tune in to learn how enterprises are building human-first strategies in a digital world.
Kailey Raymond on June 13th 2022
Keri Taub discusses building authentic relationships in retail by bringing quantitative and qualitative data together. Come listen to this episode of Good Data, Better Marketing to learn the strategy employed at Bloomingdale's.
Kailey Raymond on June 13th 2022
Waseem Kawaf built iterative testing into his team's DNA by teaching user-centered design strategies that put the customer first. Listen to this episode of Good Data, Better Marketing to learn from STANLEY Security's success.
