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Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
How to Collect and Use First-party Data for Your Business
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
Best practices for using customer data to power customized, personalized user experiences.
How to achieve personalization and customer retention with Segment and Snowflake
AI + Personalization: 5 Ways to Use It
Learn how to build a complete view of the customer from data across multiple touchpoints.
Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation
Identity resolution: the definitive guide
Learn how a CDP can help power personalized advertising at scale.
Unlocking the Power of Facebook's Conversions API with Segment: A Guide to First-Party Data Retargeting
From Cookies to Consent: Addressing Advertiser Challenges in the Era of Privacy Changes
Find our latest company updates, events, and product releases.
Twilio Segment now available on Google Cloud Marketplace
Leverage the TikTok Pixel and Twilio Segment to drive conversions and reach new audiences
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
How to Nail the Hand-Off Between Data and Marketing Teams
Empowering teams, inspiring solutions: Inside Twilio Segment's build-a-thon
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
CRM vs. CDP: What’s the difference between a CRM and a CDP?
4 Ways to Use Customer Data to Improve Your AI Strategy
Learn how to provide personalized marketing while maintaining user privacy.
Four recent GDPR changes your business needs to know about
Protecting Privacy in the Age of AI
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.