Introducing the Tracking Plan

Ian Storm Taylor
Past Articles
  • How SQL Changed Segment

    Kevin Niparko
  • Building Building Blocks

    Chris Sperandio
  • 3 Must-Have Email Campaigns for User Engagement

    Justin Zhu
  • Building the Ultimate Funnel with SQL

    Erin Franz
  • Facts vs. Stories: Why Segment Has No API for Sessions

    Peter Reinhardt
  • Using SQL to Define, Measure and Analyze User Sessions

    Erin Franz
  • How Jut Made an Information Radiator with Segment, Keen.io, and LED Lights

    David Cook
  • A Guide to Universal User ID Mapping

    Erin Franz
  • New Segment Partners Xplenty and JackDB Will Help You Get Your SQL On

    Sam Johnson
  • 5 Ways to Craft Push Notifications That Users Actually Want

    Adam Marchick
  • What to Spend on Customer Acquisition in 5 Easy Steps

    Diana Smith
  • Nathan Houle joins Segment!

    Calvin French-Owen
  • FullStory Joins the Segment Platform, Helps Companies Understand User Experience

    Sam Johnson
  • You measured LTV. Now what?

    Janessa Lantz
  • Segment welcomes Frank Higgins!

    Raphael Parker
  • MobileAppTracking by TUNE Joins the Segment Platform

    Sam Johnson
  • How Segment Tracks Data with Segment

    Jake Peterson
  • Open Source SQL Queries for Your Behavioral Data

    Derek Steer
  • Cross-database Joins!

    Harry Glaser
  • Ryan Dulon joins Segment!

    Raphael Parker
  • Segment SQL, powered by Amazon Redshift

    Peter Reinhardt
  • Calvin Edson joins Segment!

    Raphael Parker
  • Laylee Asgari joins Segment!

    Jenn Boyce
  • Chris Smith joins Segment!

    Raphael Parker
  • Dominic Barnes joins Segment!

    Ian Storm Taylor
  • Will Johnson joins Segment!

    Jake Peterson
  • Alex Millet joins Segment!

    Calvin French-Owen
  • Harriet Lawrence joins Segment!

    Calvin French-Owen
  • Sam Johnson joins Segment!

    Peter Reinhardt
  • Segment Raises $15 Million Series A

    Peter Reinhardt
  • Connect Android Wear Apps to Google Analytics, Mailchimp and 115+ Analytics and Growth Tools

    Diana Smith
  • Steven Miller joins Segment!

    Jake Peterson
  • Andy Jiang joins Segment!

    Jake Peterson
  • Q&A: Goodsie and Church of Merch on the Segment Ecommerce Plugin

    Diana Smith
  • Build, Measure & Learn: WooCommerce on the Importance of Analytics

    Diana Smith
  • Chris Surdi Joins Segment

    Peter Reinhardt
  • The Ecommerce Analytics Story

    Peter Reinhardt
  • Announcing Segment for Ecommerce

    Peter Reinhardt
  • Custom Builds for Android!

    Prateek Srivastava
  • Chris Sperandio joins Segment.io!

    Jake Peterson
  • Garrett Johnson joins Segment.io!

    Calvin French-Owen
  • Becky Jaimes joins Segment.io!

    Peter Reinhardt
  • Diana Smith joins Segment.io!

    Peter Reinhardt
  • Julian Dunn joins Segment.io!

    Peter Reinhardt
  • Prateek Srivastava joins Segment.io!

    Ilya Volodarsky
  • Lance Pollard joins Segment.io!

  • Travis Jeffery joins Segment.io!

    Ilya Volodarsky
  • New Piwik Integration

    Jake Peterson
  • New Nanigans Integration

    Jake Peterson
  • New Navilytics Integration

    Jake Peterson
  • New Hellobar Integration

    Jake Peterson
  • New Stacklead Integration

    Jake Peterson
  • New Facebook Custom Audiences Integration

    Jake Peterson
  • New Alexa Integration

    Jake Peterson
  • New {Track:js} Integration

    Jake Peterson
  • New Kenshoo Integration

    Jake Peterson
  • New Iterable Integration

    Jake Peterson
  • New CommandIQ Integration

    Jake Peterson
  • Amir Abu Shareb joins Segment.io!

    Peter Reinhardt
  • Julian Gruber joins Segment.io!

    Peter Reinhardt
  • Security: Response to OpenSSL Heartbleed

  • Server-Sent Events: The simplest realtime browser spec

    Julian Gruber
  • New MailChimp Integration

    Jake Peterson
  • The New Live Debugger!

    Ian Storm Taylor
  • Distributed Logging Infrastructure with YAL

    TJ Holowaychuk
  • New Facebook Ads Integration

    Jake Peterson
  • New Google Adwords Integration

    Jake Peterson
  • New Bing Ads Integration

    Jake Peterson
  • February Github Round-Up

    Anthony Short
  • New Twitter Ads Integration

    Jake Peterson
  • New Bronto Integration

    Peter Reinhardt
  • New Curebit Integration

    Peter Reinhardt
  • New Lucky Orange Integration

    Peter Reinhardt
  • Say Hello to Organizations!

    Ilya Volodarsky
  • Jenn Boyce joins Segment.io!

    Peter Reinhardt
  • TJ Holowaychuk joins Segment.io!

    Ian Storm Taylor
  • Hydros: how we join Mongo+Redis (by cheating)

    Peter Reinhardt
  • A Brand New Segment.io

    Anthony Short
  • Jake Peterson joins Segment.io!

    Peter Reinhardt
  • New Segment.io team page

    Anthony Short
  • Raphael Parker joins Segment.io!

    Peter Reinhardt
  • Anthony Short joins Segment.io!

    Ian Storm Taylor
  • Newest Integration: Drip

    Ian Storm Taylor
  • We Just Added 5 New Integrations!

    Ian Storm Taylor
  • New Spinnakr Integration

    Sylvie Bryant
  • New Inspectlet Integration: Analyze User Behavior Instantly

    Sylvie Bryant
  • 15 New Integrations Since May!

    Sylvie Bryant
  • New Webhooks Liberate Your Data in Real-Time!

    Ilya Volodarsky
  • Our Optimizely Integration is Here!

    Ian Storm Taylor
  • Welcoming Outbound: SMS, Push, Voice, and Email Made Easy

    Ilya Volodarsky
  • Tips for Maintaining an Open-Source Library

  • New: Perfect Audience Integration

    Peter Reinhardt
  • New Issue Tracking Integration with BugHerd

    Peter Reinhardt
  • Announcing Pingdom Real User Monitoring Integration!

    Peter Reinhardt
  • New: Omniture Integration

    Calvin French-Owen
  • Announcing Qualaroo Integration

    Peter Reinhardt
  • Welcoming Heap Analytics

    Ilya Volodarsky
  • New integrations, and more all the time.

    Peter Reinhardt
  • A New, Simpler Salesforce Integration

    Ilya Volodarsky
  • We Just Launched Analytics Academy!

    Ilya Volodarsky
  • How to Make Async Requests in PHP

    Calvin French-Owen
  • We Just Added Support for PHP and WordPress!

    Ian Storm Taylor
  • Introducing the Simplest Marketo Integration Out There!

    Ilya Volodarsky
  • The Way Server-side Analytics Should Be

    Ilya and Ian
  • Another Four Integrations!

    Peter Reinhardt
  • The Future of Analytics.js

    Peter Reinhardt
  • Three New Integrations

    Peter Reinhardt