Why Status Codes Matter in Data Delivery

Segment is a hub for a tremendous amount of data. It processes peaks of 230,000 events per second inbound, and 280,000 events per second outbound between more than 200 integration partners. You may think of Segment as black box for delivering all this data. You send data once to its tracking API, and it coordinates translating data and delivering it to many destinations.

Comparing Billions of Rows per Day

Segment loads billions of rows of arbitrary events into our customers’ data warehouses every single day. How do we test a change that can corrupt only one field in millions, across thousands of warehouses? How can we verify the output when we don’t even control the input?

Choosing the right performance monitoring tool

Over the next few weeks on the blog, we will profile a series of integration categories, starting today with Performance Monitoring tools. Our goal is to provide an initial overview of the range of tools available on the market and to suggest a few key criteria that might be useful to your organization as you set out to select a new tool. These are complex ecosystems and we…

Get more visibility into your customer data pipeline

Segment provides the infrastructure you need to deliver your data from point A to point B. To earn your trust, we know you need as much transparency as possible into what happens with your data along the way. That’s why we’re launching two new features to help you get more visibility into your Destinations.

Mark your calendar: Synapse 2018 coming to San Francisco

Segment has always championed connections. We connect you with your customer data. We’re the infrastructure that connects your data from the source where it originates to wherever it’s useful. And now we hope to connect you—our customers, partners, and friends—with thought leaders, influencers, and each other at our second annual Synapse conference. Save your spot today!

How to build consent management into your site in less than a week

AS

After building our own consent management solution, we learned how difficult it is to develop a tool that both meets the requirements of the GDPR and aligns with Segment’s approach to privacy. In particular, we needed a solution that was technically dependable, transparent, and easy for visitors to use, in addition to being compliant.

Put your customers first with Personas

DR

The best way to acquire, serve, and retain your customers is to better understand their interests and needs. You need to know which actions your customers have taken over the course of their relationship with your brand, no matter where these interactions happen. Ideally, each conversation should incorporate context from a customer’s past interactions. However, synthesizing…

Snowflake is now available on Segment

DR

Most companies struggle to build a single source of truth for every interaction with their customers because they have data siloed in scores of different tools. Often, they don’t realize the full extent of an engineering investment to bring all of their data together until they embark on an infamous “data lake” project. Not anymore.

Secure access to 100 AWS accounts

EJ

Segment receives billions of events from our customers daily and has grown in to dozens of AWS accounts. Expanding in to many more accounts was necessary in order to best align with our GDPR and security initiatives, but it comes at a large complexity cost. In order to continue scaling gracefully we are investing in building tooling for employees to use with many accounts, and…

Building predictive marketing campaigns with Segment

DY

This post is a guest submission by one of our customers and friends at InVision. The InVision team’s clever use of Segment, combined with our partners ClearBrain and Clearbit, has led to some pretty advanced programmatic predictive models. We’re grateful they took the time to share how they did it in this writeup.

5 advanced testing techniques in Go

Go has a robust built-in testing library. If you write Go, you already know this. In this post we will discuss a handful of strategies to level up your Go testing. We have learned from experience on our large Go codebase that these strategies work to save time and effort maintaining the code.

Reducing indoor carbon dioxide

Elevated carbon dioxide impairs decision making. And it doesn’t take a lot of carbon dioxide either! Normal atmospheric carbon dioxide has risen from 280 ppm to 415 ppm in the past century, but in poorly ventilated buildings and stuffy meeting rooms, concentrations can easily get into the thousands of ppm. Unfortunately, above 1000 ppm there’s a substantial and measurable…

Segment and the GDPR

In less than six months, your business will face the greatest regulatory change in data privacy policy in the last 20 years: the EU General Data Protection Regulation (GDPR). The European Union will begin enforcing the GDPR starting on May 25, 2018 in an effort to strengthen the security and protection of the personal data of EU residents.

Meet Personas, the next generation of the Segment platform

Your customers expect you to remember who they are, no matter where they interact with your company — whether through your mobile app, website, emails, ads, push notifications, live chats, in-store, or the support and sales team. To them, you are one brand, one company, and they are one person. They should be treated like one, and each conversation you have with them, no…

The 2017 Segment Open Fellows

FM

It’s not hyperbole to say that Segment would not exist, if not for open source. We’re heavy users of Kafka, Redis, Terraform, Docker, Golang, and Node.js, just to name a few of the tools we use. And we literally got our start as an open source library launched on Hacker News.