Segment Open Fellowship 2017

Today we’re proud to announce the Segment Open Fellowship. The Fellowship is a three month long program supporting three to five open-source developers with $8k per month to focus full-time on their project, no other strings attached.

February Changelog

We work to make Segment better for you every day. We’re always refining and releasing new parts of the product, and publishing guides on new ways to get the most out of your customer data. Here are some highlights of what we rolled out for you in February!

Introducing Segment and Facebook Offline Conversions

 and Han Kim

Today, we’re excited to launch our newest integration from our partnership with Facebook, Facebook Offline Conversions. With the Segment and Facebook Offline Conversions integration, you can now understand how advertising on Facebook affects revenue in stores and other offline channels. Our integration enables a broad set of use cases, allowing you to understand the…

Take Code Off Your Site with New Connection Modes

Smart web developers and marketers alike put an intense focus on optimizing site performance, and for a good reason. Each second a customer waits for your site to load will result in a 7% reduction in conversions! Many of you have asked us to help address this problem by removing a key instigator of increased network bandwidth from your sites—third-party libraries.

UI Testing with Nightmare

Nightmare is a browser automation library for node.js, designed to be much simpler and easier to use than Phantomjs. We originally built Nightmare to create integration logos with 99Designs Tasks before they had an API, and we still use it in Sherlock. But the vast majority of Nightmare developers—now 55k+ downloads per month—use it for web UI testing and crawling.

January Changelog

 and Han Kim

We work to improve Segment every day. We’re always releasing new features and integrations, updating our product, and publishing new guides on innovative ways to get the most out of your data. Here’s an account of what we did in January.

Introducing Segment for Facebook Lead Ads

Today, we’re excited to announce the beta launch of a new Segment Source: Facebook Lead Ads. With Facebook, people provide their information to their selected business via a pre-loaded form within Facebook. Lead Ads have been shown to be effective across verticals, with popular use cases in generating newsletter sign ups, event attendees, and seeding product discounts.

Engineering a Frictionless Signup Experience

Like many of our peers in the SaaS space, Segment’s growth team is ruthlessly focused on increasing the number and quality of leads for our sales team. For us, that means more companies completing our Signup form. But we don’t just want more companies signing up — we also want our sales team to have a more comprehensive understanding of our customers.

Improving Our Focus by Measuring Sound Levels

At Segment, focus is one of our four core values. But it was difficult for team members to focus in the office, so in June we ran an internal team survey about what helps and hurts focus. The results showed that “chatter and noise” was one of the biggest culprits for distraction around the office. “Slack group channels” came in second.

How Does Mobile App Size Affect Installs?

When it comes to your app, size makes a difference. Bigger apps have fewer downloads, worse reviews, and a harder time penetrating the international market. We measured the exact impact of increased app size, shown below. We’ve also included learnings on how to prevent bloat in your own app.

Effect of Mobile App Size on Downloads

A few months ago we were at a conference in Half Moon Bay talking with a general manager at a large mobile company, and he said, “One of my projects for the next six months is to reduce SDK bloat in all our apps.” Six months is a substantial investment! So we asked why this mattered so much to him.

Analyzing Segment’s Mobile API Traffic

A customer data platform’s most important job is making the entire customer journey accessible across all the major touch points. Segment focuses on collecting 10 core customer data streams: mobile, web, server, offline, support, sales, email, marketing automation, advertisement, and payments. It’s fairly rare for us to see customers collect data from only one source. In fact,…

Lifecycle of a Mobile API Call

At Segment, we’re working hard to make our mobile SDKs the best possible collection options for your analytics data. An SDK can make your data more durable, minimize data transfer, and optimize your app’s battery usage. In this article, we’ll take you through what happens under the hood as a piece of data flows through our iOS and Android SDKs from a button handler in your app…

The Segment AWS Stack

AWS is the default for running production infrastructure. It’s cheap, scalable, and flexible to whatever configuration you’d like to run on top of it. But that flexibility comes with a cost: it makes AWS endlessly configurable.