Your customers expect you to remember who they are, no matter where they interact with your company — whether through your mobile app, website, emails, ads, push notifications, live chats, in-store, or the support and sales team. To them, you are one brand, one company, and they are one person. They should be treated like one, and each conversation you have with them, no…
It’s not hyperbole to say that Segment would not exist, if not for open source. We’re heavy users of Kafka, Redis, Terraform, Docker, Golang, and Node.js, just to name a few of the tools we use. And we literally got our start as an open source library launched on Hacker News.
Memory management can be tricky, to say the least. However, after reading the literature, one might be led to believe that all the problems are solved: sophisticated automated systems that manage the lifecycle of memory allocation free us from these burdens.
The way companies manage application secrets is critical. Even today, improper secrets management has resulted in an astonishing number of high profile breaches.
Today we’re excited to open source the various pieces of our logging pipeline. We’ve released a rate-limiting-syslog proxy, a journald fanout service, and a cloudwatch logs CLI. To understand how they work in concert, read on.
Analytics insights are useless if they’re locked away in your BI platform.
Today we’re rolling out a major update to the Segment app, designed to clarify how your data flows through Segment.
We’re excited to share that Segment has raised $64 million in Series C funding, led by Y Combinator Continuity and joined by GV. Our existing investors at Accel, Thrive, NEA, and Ron Conway’s SV Angel also participated.
The single requirement of all data pipelines is that they cannot lose data. Data can usually be delayed or re-ordered–but never dropped.
Today we’re releasing ksuid, a Golang library for unique ID generation. It borrows core ideas from the ubiquitous UUID standard, adding time-based ordering and more friendly representation formats. In doing the research that went into this library, we uncovered a compelling story that we wanted to share with a larger audience.
Today we’re launching Cross-Domain Analytics to help you understand how users browse across all your domains. We built Cross-Domain Analytics as an alternative to existing systems like Liveramp and BlueKai which use third-party cookies to tie users across domains. These are not only lossy by nature, but fundamentally violate users’ privacy by following them as they browse the…
At Segment we pride ourselves on being data-driven. Wherever we can use data to solve or surface problems, we do. Among other things, we use surveys to measure our engagement, motivation, happiness and ability to focus.
Recently we shared the techniques we used to save more than a million dollars annually on our AWS bill. While we went into detail about the various problems and solutions, the most common question we heard was: "I know I’m spending a ton on AWS, but how do I actually break that into understandable pieces?"
In a scrappy B2B startup, user feedback is super valuable, but guerrilla research won’t cut it when you need a more targeted group of users. The Segment Design team found the users we needed and developed an automated process for recruitment and coordinating interviews using our own product and a few integrated applications.
Each year on April 22, Earth Day marks the anniversary of the modern environmental movement born in 1970. Just a few years shy of its 50th anniversary, this Earth Day sees today’s outlook on environmental protection, awareness, and progress in a troubling state.
The barrier holding back most open source projects is surprisingly mundane. It’s not test coverage. It’s not performance. It’s not code quality.
Running QA tests for Segment’s UI was taking way too long. Sure, we had strong component-level tests for our UI kit. But to test our whole app we needed to painstakingly poke around looking for oddities.
Today we’re proud to announce the Segment Open Fellowship. The Fellowship is a three month long program supporting three to five open-source developers with $8k per month to focus full-time on their project, no other strings attached.
For an early startup, using the cloud isn’t even a question these days. No RFPs, provisioning orders, or physical shipments of servers. Just the promise of getting up and running on “infinitely scalable” compute power within minutes.
We work to make Segment better for you every day. We’re always refining and releasing new parts of the product, and publishing guides on new ways to get the most out of your customer data. Here are some highlights of what we rolled out for you in February!
Today, we’re excited to launch our newest integration from our partnership with Facebook, Facebook Offline Conversions. With the Segment and Facebook Offline Conversions integration, you can now understand how advertising on Facebook affects revenue in stores and other offline channels. Our integration enables a broad set of use cases, allowing you to understand the…
Smart web developers and marketers alike put an intense focus on optimizing site performance, and for a good reason. Each second a customer waits for your site to load will result in a 7% reduction in conversions! Many of you have asked us to help address this problem by removing a key instigator of increased network bandwidth from your sites—third-party libraries.
Nightmare is a browser automation library for node.js, designed to be much simpler and easier to use than Phantomjs. We originally built Nightmare to create integration logos with 99Designs Tasks before they had an API, and we still use it in Sherlock. But the vast majority of Nightmare developers—now 55k+ downloads per month—use it for web UI testing and crawling.
We work to improve Segment every day. We’re always releasing new features and integrations, updating our product, and publishing new guides on innovative ways to get the most out of your data. Here’s an account of what we did in January.