01
A/B Testing
An overview of A/B Testing and how to work it into your strategies.
02
A/B Testing in Data Science
Understand A/B testing from a data science perspective.
03
B2B Marketing
A one-stop shop for all the information you need on B2B marketing.
04
Cross-Selling
Cross-selling is the backbone of marketing and sales. Find out what cross selling means, and how to get started.
05
Customer Acquisition
We walk through what customer acquisition is and why it’s so important for modern businesses.
Customer Acquisition Cost (CAC): A guide for 2023
Customer Acquisition Cost (CAC): A guide for 2023
Product-Led Growth 101: Serve before you sell
A quick rundown on product-led growth.
What to Spend on Customer Acquisition in 5 Easy Steps
A step-by-step guide on how to figure out what you should be spending on customer acquisition.
How to Build a Successful Customer Acquisition Strategy
We overview all the important steps and considerations for constructing a sound customer acquisition strategy.
06
Customer Engagement
An in-depth exploration of customer engagement from the experts at Twilio Segment.
How to Create a Winning Customer Engagement Strategy
Learn everything you need to know about creating a successful customer engagement strategy.
How to Measure Customer Engagement (9 Key Metrics)
Discover the key metrics and KPIs to measure customer engagement effectively in 2022.
How SaaS Companies Can Leverage Customer Engagement to Boost Growth
Customer engagement is critical for SaaS companies. We walk through how to leverage it to boost growth.
What is a Customer Engagement Platform? + Best of 2023
We discuss what customer engagement platforms are and overview the best options for 2022.
07
Customer Journey
Twilio Segment offers insight into customer journeys and how businesses can perfect them.
08
Customer Personalization
A comprehensive overview of customer personalization and why it's essential to businesses today.
09
Customer Retention
An in-depth look into customer retention strategies from the experts at Twilio Segment.
Customer Retention Analytics Guide
Here we discuss customer retention, what it means, and how to analyze it.
Customer Retention Rate: Main Drivers and Steps to Improve
We overview the relevant factors that will determine your customer retention rate and ways to improve it.
9 Retention Strategies Unlocked by Customer Data
Learn how to increase customer retention and generate more revenue from existing customers with high-quality data.
Customer Retention Model: Definition, Creation & FAQs
We discuss everything you need to know about the different customer retention models.
10
Customer Segmentation
An overview of what customer segmentation is, and how it works, from the experts at Twilio Segment.
11
Email Marketing
An exploration of email marketing and why it's a critical strategy for businesses.
12
Growth Marketing
Learn everything you need to know about growth marketing from the experts at Twilio Segment.
Growth Hacking For Marketers: A Starter Guide 2022
This guide will walk you through everything you need to know to get started with growth hacking in marketing.
15 Important Growth Marketing Metrics to Track (and Why)
Discover the top growth marketing metrics you should track to measure performance.
Growth Marketing Strategy: 5 Steps to Create One in 2022
Learn how to create a successful growth marketing strategy to reach your revenue goals.
Scaling your Growth team—tips from Shopify, GitHub, and Teamwork
Learn how to scale and structure growth teams with these tips from leaders at Shopify, GitHub, and Teamwork.
13
Marketing Automation
Explore the ins-and-outs of marketing automation from the experts at Twilio Segment.
14
Omnichannel Customer Experience
Gain an in-depth understanding of what goes into creating omnichannel customer experiences.
15
Omnichannel Marketing
Learn everything you need to know about omnichannel marketing from the experts at Twilio Segment.
16
Omnichannel Retailing
A deep dive into omnichannel retailing, and how to implement it.
17
SMS Marketing
A complete rundown on what SMS marketing is and how to succeed at implementing it.
18
Upselling
Upselling can be a differentiator for employees, customers, and your businesses growth. Find out what upselling means, and how to get started.
19
User Onboarding
Without successful new user onboarding your business would be stagnant. Let Twilio Segment explain user onboarding and its process.
20
What is an Email Bounce Rate?
How to calculate your email bounce rate (and improve it).