01
Email Marketing
An exploration of email marketing and why it's a critical strategy for businesses.
Improve email engagement rates with dynamic content
Learn how to leverage Segment and email marketing tools to personalize email campaigns with dynamic content.
How to Scale Email Marketing with Automation
We overview the key automations you can use to scale your email marketing and grow your business.
02
Customer Retention
An in-depth look into customer retention strategies from the experts at Twilio Segment.
9 Retention Strategies Unlocked by Customer Data
Learn how to increase customer retention and generate more revenue from existing customers with high-quality data.
Customer Retention Model: Definition, Creation & FAQs
We discuss everything you need to know about the different customer retention models.
03
Omnichannel Marketing
Learn everything you need to know about omnichannel marketing from the experts at Twilio Segment.
04
Customer Segmentation
An overview of what customer segmentation is, and how it works, from the experts at Twilio Segment.
05
Marketing Automation
Explore the ins-and-outs of marketing automation from the experts at Twilio Segment.
06
Customer Journey
Twilio Segment offers insight into customer journeys and how businesses can perfect them.
07
SMS Marketing
A complete rundown on what SMS marketing is and how to succeed at implementing it.
08
Customer Acquisition
We walk through what customer acquisition is and why it’s so important for modern businesses.
09
A/B Testing
An overview of A/B Testing and how to work it into your strategies.
10
Customer Personalization
A comprehensive overview of customer personalization and why it's essential to businesses today.
11
Cross-Selling
Cross-selling is the backbone of marketing and sales. Find out what cross selling means, and how to get started.
12
B2B Marketing
A one-stop shop for all the information you need on B2B marketing.
13
User Onboarding
Without successful new user onboarding your business would be stagnant. Let Twilio Segment explain user onboarding and its process.
14
Omnichannel Customer Experience
Gain an in-depth understanding of what goes into creating omnichannel customer experiences.
15
Upselling
Upselling can be a differentiator for employees, customers, and your businesses growth. Find out what upselling means, and how to get started.
16
A/B Testing in Data Science
Understand A/B testing from a data science perspective.
17
Customer Engagement
An in-depth exploration of customer engagement from the experts at Twilio Segment.
How to Create a Winning Customer Engagement Strategy
Learn everything you need to know about creating a successful customer engagement strategy.
How to Measure Customer Engagement (9 Key Metrics)
Discover the key metrics and KPIs to measure customer engagement effectively in 2022.
How SaaS Companies Can Leverage Customer Engagement to Boost Growth
Customer engagement is critical for SaaS companies. We walk through how to leverage it to boost growth.
What is a Customer Engagement Platform? + Best of 2022
We discuss what customer engagement platforms are and overview the best options for 2022.
18
Omnichannel Retailing
A deep dive into omnichannel retailing, and how to implement it.
19
Growth Marketing
Learn everything you need to know about growth marketing from the experts at Twilio Segment.
Growth Hacking For Marketers: A Starter Guide 2022
This guide will walk you through everything you need to know to get started with growth hacking in marketing.
15 Important Growth Marketing Metrics to Track (and Why)
Discover the top growth marketing metrics you should track to measure performance.
Growth Marketing Strategy: 5 Steps to Create One in 2022
Learn how to create a successful growth marketing strategy to reach your revenue goals.
Scaling your Growth team—tips from Shopify, GitHub, and Teamwork
Learn how to scale and structure growth teams with these tips from leaders at Shopify, GitHub, and Teamwork.