An exploration of email marketing and why it's a critical strategy for businesses.
Improve email engagement rates with dynamic content
Learn how to leverage Segment and email marketing tools to personalize email campaigns with dynamic content.
How to Scale Email Marketing with Automation
We overview the key automations you can use to scale your email marketing and grow your business.
An in-depth look into customer retention strategies from the experts at Twilio Segment.
9 Retention Strategies Unlocked by Customer Data
Learn how to increase customer retention and generate more revenue from existing customers with high-quality data.
Customer Retention Model: Definition, Creation & FAQs
We discuss everything you need to know about the different customer retention models.
Learn everything you need to know about omnichannel marketing from the experts at Twilio Segment.
The Ultimate Guide to Omnichannel
In this guide, we outline how businesses can successfully implement omnichannel customer engagement at scale.
6 Examples of Successful Omnichannel Marketing
We walk through 6 examples of successful omnichannel marketing.
An overview of what customer segmentation is, and how it works, from the experts at Twilio Segment.
Customer Segmentation Models: The What, Why & How
Learn about the different models of customer segmentation and how to use them for more granular targeting..
Customer Segmentation Tools
Everything you need to know about customer segmentation tools, and why they're important.
Explore the ins-and-outs of marketing automation from the experts at Twilio Segment.
6 B2B Marketing Automations Every Business Needs in 2022
We walk through some cutting-edge automations that are transforming B2B marketing.
How Automation can Boost ROI of Marketing Spend
We overview the ways that automation can save your team time and boost ROI on marketing spend.
Twilio Segment offers insight into customer journeys and how businesses can perfect them.
B2B Customer Journeys: How They’re Evolving in 2022
We walk through how B2B businesses should approach constructing the ideal customer journey in 2022.
A Guide to Customer Journey Mapping in 2022
We walk through what a customer journey map is and how to create one.
A complete rundown on what SMS marketing is and how to succeed at implementing it.
We walk through what customer acquisition is and why it’s so important for modern businesses.
Customer Acquisition Cost (CAC): A guide for 2022
Customer Acquisition Cost (CAC): A guide for 2022
Product-Led Growth 101: Serve before you sell
A quick rundown on product-led growth.
An overview of A/B Testing and how to work it into your strategies.
A/B Testing Best Practices Guide
We go over the A/B testing best practices and how to use this method to optimize your website and marketing campaigns.
A/B Testing Analysis: A How-To Guide
Learn how to analyze the results of your A/B tests to avoid misinterpretations.
A comprehensive overview of customer personalization and why it's essential to businesses today.
Cross-selling is the backbone of marketing and sales. Find out what cross selling means, and how to get started.
6 Cross-Selling Tips & Techniques to Boost Sales
Learn 6 strategies for effective cross-selling to boost sales.
5 Benefits of Cross-Selling to Boost Customer ROI
An overview of how cross-selling can lead to higher customer ROI, when done strategically.
A one-stop shop for all the information you need on B2B marketing.
How to Build an Effective B2B Marketing Strategy in 2022
We overview the steps involved with creating a B2B marketing strategy that works.
A Guide to B2B Marketing Funnels in 2022
We overview the stages in a B2B marketing funnel and how to create one.
Without successful new user onboarding your business would be stagnant. Let Twilio Segment explain user onboarding and its process.
How to Build the Perfect Customer Onboarding Process
We overview the important steps in the customer onboarding process and how to build your own.
7 Best Practices for Successful User Onboarding Flows
We walk through examples successful user onboarding flows.
Omnichannel Customer Experience
Gain an in-depth understanding of what goes into creating omnichannel customer experiences.
A Guide to Omnichannel Customer Communication
How to set up a framework for successful omnichannel communication.
Upselling can be a differentiator for employees, customers, and your businesses growth. Find out what upselling means, and how to get started.
A/B Testing in Data Science
Understand A/B testing from a data science perspective.
An in-depth exploration of customer engagement from the experts at Twilio Segment.
How to Create a Winning Customer Engagement Strategy
Learn everything you need to know about creating a successful customer engagement strategy.
How to Measure Customer Engagement (9 Key Metrics)
Discover the key metrics and KPIs to measure customer engagement effectively in 2022.
How SaaS Companies Can Leverage Customer Engagement to Boost Growth
Customer engagement is critical for SaaS companies. We walk through how to leverage it to boost growth.
What is a Customer Engagement Platform? + Best of 2022
We discuss what customer engagement platforms are and overview the best options for 2022.
A deep dive into omnichannel retailing, and how to implement it.
Learn everything you need to know about growth marketing from the experts at Twilio Segment.
Growth Hacking For Marketers: A Starter Guide 2022
This guide will walk you through everything you need to know to get started with growth hacking in marketing.
15 Important Growth Marketing Metrics to Track (and Why)
Discover the top growth marketing metrics you should track to measure performance.
Growth Marketing Strategy: 5 Steps to Create One in 2022
Learn how to create a successful growth marketing strategy to reach your revenue goals.
Scaling your Growth team—tips from Shopify, GitHub, and Teamwork
Learn how to scale and structure growth teams with these tips from leaders at Shopify, GitHub, and Teamwork.