Omnichannel Customer Experience
Gain an in-depth understanding of what goes into creating omnichannel customer experiences.
A Guide to Omnichannel Customer CommunicationHow to set up a framework for successful omnichannel communication.
An overview of A/B Testing and how to work it into your strategies.
A/B Testing Best Practices GuideWe go over the A/B testing best practices and how to use this method to optimize your website and marketing campaigns.
A/B test your tech stackA/B test different tools in your tech stack for optimal efficiency.
Cross-selling is the backbone of marketing and sales. Find out what cross selling means, and how to get started.
7 Cross-Selling Tips & Techniques to Boost SalesLearn 7 strategies for effective cross-selling to boost sales.
5 Benefits of Cross-Selling to Boost Customer ROIAn overview of how cross-selling can lead to higher customer ROI, when done strategically.
Upselling can be a differentiator for employees, customers, and your businesses growth. Find out what upselling means, and how to get started.
We walk through what customer acquisition is and why it’s so important for modern businesses.
Customer Acquisition Cost (CAC): A guide for 2022Customer Acquisition Cost (CAC): A guide for 2022
Product-Led Growth 101: Serve before you sellA quick rundown on product-led growth.
Without successful new user onboarding your business would be stagnant. Let Twilio Segment explain user onboarding and its process.
How to Build the Perfect Customer Onboarding ProcessWe overview the important steps in the customer onboarding process and how to build your own.
7 Best Practices for Successful User Onboarding FlowsWe walk through examples successful user onboarding flows.
Explore the ins-and-outs of marketing automation from the experts at Twilio Segment.
6 B2B Marketing Automations Every Business Needs in 2022We walk through some cutting-edge automations that are transforming B2B marketing.
How Automation can Boost ROI of Marketing SpendWe overview the ways that automation can save your team time and boost ROI on marketing spend.
An overview of what customer segmentation is, and how it works, from the experts at Twilio Segment.
How The Motley Fool uses Personas to optimize Return on Ad SpendLearn how The Motley Fool uses Twilio Segment to more accurately target paid ad campaigns and decrease cost per acquisition.
Customer Segmentation Analysis: A How-to Guide | 2022Learn how to analyze customer segmentation in 2022.
A one-stop shop for all the information you need on B2B marketing.
A/B Testing in Data Science
Understand A/B testing from a data science perspective.
Twilio Segment offers insight into customer journeys and how businesses can perfect them.
Increase conversions with personalized lifecycle campaignsLearn how to tailor email communications to specific buyer personas at specific funnel stages
How to Analyze (and Improve) Customer JourneysWe walk through everything you need to know to measure, analyze, and optimize the customer journey.
An in-depth exploration of customer engagement from the experts at Twilio Segment.
How to Create a Winning Customer Engagement StrategyLearn everything you need to know about creating a successful customer engagement strategy.
How to Measure Customer Engagement (9 Key Metrics)Discover the key metrics and KPIs to measure customer engagement effectively in 2022.
How SaaS Companies Can Leverage Customer Engagement to Boost GrowthCustomer engagement is critical for SaaS companies. We walk through how to leverage it to boost growth.
What is a Customer Engagement Platform? + Best of 2022We discuss what customer engagement platforms are and overview the best options for 2022.
A complete rundown on what SMS marketing is and how to succeed at implementing it.
An exploration of email marketing and why it's a critical strategy for businesses.
Learn everything you need to know about omnichannel marketing from the experts at Twilio Segment.
A deep dive into omnichannel retailing, and how to implement it.
Learn everything you need to know about growth marketing from the experts at Twilio Segment.
Growth Hacking For Marketers: A Starter Guide 2022This guide will walk you through everything you need to know to get started with growth hacking in marketing.
15 Important Growth Marketing Metrics to Track (and Why)Discover the top growth marketing metrics you should track to measure performance.
Growth Marketing Strategy: 5 Steps to Create One in 2022Learn how to create a successful growth marketing strategy to reach your revenue goals.
Scaling your Growth team—tips from Shopify, GitHub, and TeamworkLearn how to scale and structure growth teams with these tips from leaders at Shopify, GitHub, and Teamwork.
An in-depth look into customer retention strategies from the experts at Twilio Segment.