Growth Center

A Guide to Omnichannel Customer Communication

How to set up a framework for successful omnichannel communication.

How Vacasa achieved 3-10x more guest bookings with personalized email and SMS campaigns

Learn how Vacasa created a seamless omnichannel experience for their customers to gain 3-10x more guest bookings.

A/B Testing Best Practices Guide

We go over the A/B testing best practices and how to use this method to optimize your website and marketing campaigns.

A/B test your tech stack

A/B test different tools in your tech stack for optimal efficiency.

A/B testing best practices: how to build experiments that work

Learn how to build the most effective A/B experiments.

7 Cross-Selling Tips & Techniques to Boost Sales

Learn 7 strategies for effective cross-selling to boost sales.

5 Benefits of Cross-Selling to Boost Customer ROI

An overview of how cross-selling can lead to higher customer ROI, when done strategically.

How to sell a B2B product

A framework for how to sell a B2B SaaS product.

7 Upselling Strategies & Techniques That Work [2022]

Learn 7 different upselling strategies that can help boost revenue for your business.

Customer Acquisition Cost (CAC): A guide for 2022

Customer Acquisition Cost (CAC): A guide for 2022

Product-Led Growth 101: Serve before you sell

A quick rundown on product-led growth.

What to Spend on Customer Acquisition in 5 Easy Steps

A step-by-step guide on how to figure out what you should be spending on customer acquisition.

How to Build the Perfect Customer Onboarding Process

We overview the important steps in the customer onboarding process and how to build your own.

7 Best Practices for Successful User Onboarding Flows

We walk through examples successful user onboarding flows.

5 Customer Onboarding Documents That Your Business Needs

The 5 types of customer onboarding documents your business needs.

6 B2B Marketing Automations Every Business Needs in 2022

We walk through some cutting-edge automations that are transforming B2B marketing.

How Automation can Boost ROI of Marketing Spend

We overview the ways that automation can save your team time and boost ROI on marketing spend.

Marketing Automation Software: 8 Best Tools

We overview the software tools involved with marketing automation for your business.

Marketing Automation Processes Guide

We discuss different marketing automation processes and how they can increase your ROI.

How The Motley Fool uses Personas to optimize Return on Ad Spend

Learn how The Motley Fool uses Twilio Segment to more accurately target paid ad campaigns and decrease cost per acquisition.

Customer Segmentation Analysis: A How-to Guide | 2022

Learn how to analyze customer segmentation in 2022.

Customer Segmentation Models: The What, Why & How

Learn about the different models of customer segmentation and how to use them for more granular targeting..

Customer Segmentation Tools

Everything you need to know about customer segmentation tools, and why they're important.

How to Sell a B2B Product

Learn how to develop a winning GTM strategy for B2B products

A Guide to B2B Marketing Funnels in 2022

We overview the stages in a B2B marketing funnel and how to create one.

Increase conversions with personalized lifecycle campaigns

Learn how to tailor email communications to specific buyer personas at specific funnel stages

How to Analyze (and Improve) Customer Journeys

We walk through everything you need to know to measure, analyze, and optimize the customer journey.

B2B Customer Journeys: How They’re Evolving in 2022

We walk through how B2B businesses should approach constructing the ideal customer journey in 2022.

A Guide to Customer Journey Mapping in 2022

We walk through what a customer journey map is and how to create one.

How to Create a Winning Customer Engagement Strategy

Learn everything you need to know about creating a successful customer engagement strategy.

How to Measure Customer Engagement (9 Key Metrics)

Discover the key metrics and KPIs to measure customer engagement effectively in 2022.

How SaaS Companies Can Leverage Customer Engagement to Boost Growth

Customer engagement is critical for SaaS companies. We walk through how to leverage it to boost growth.

What is a Customer Engagement Platform? + Best of 2022

We discuss what customer engagement platforms are and overview the best options for 2022.

Improve email engagement rates with dynamic content

Learn how to leverage Segment and email marketing tools to personalize email campaigns with dynamic content.

The Ultimate Guide to Omnichannel

In this guide, we outline how businesses can successfully implement omnichannel customer engagement at scale.

A Guide to Multichannel vs. Omnichannel Marketing [2022]

Learn the key differences between a multichannel and omnichannel marketing approach.

How Veronica Beard built omnichannel experiences and decreased Customer Acquisition Costs by 20% with Twilio Segment

With Twilio Segment, Veronica Beard delivers customer-first experiences based on real-time interactions across touchpoints, all while driving better marketing efficiency.

Growth Hacking For Marketers: A Starter Guide 2022

This guide will walk you through everything you need to know to get started with growth hacking in marketing.

15 Important Growth Marketing Metrics to Track (and Why)

Discover the top growth marketing metrics you should track to measure performance.

Growth Marketing Strategy: 5 Steps to Create One in 2022

Learn how to create a successful growth marketing strategy to reach your revenue goals.

Scaling your Growth team—tips from Shopify, GitHub, and Teamwork

Learn how to scale and structure growth teams with these tips from leaders at Shopify, GitHub, and Teamwork.

9 Retention Strategies Unlocked by Customer Data

Learn how to increase customer retention and generate more revenue from existing customers with high-quality data.