Resources

Books, guides, and videos to help you on your customer data journey


All resources

customer engagement inspiration guide
Guide
Customer Data Platform (CDP)MarketingGrowthCustomer EngagementPersonalization

Omnichannel Marketing: A Complete Guide for 2023

This guide features an in-depth look at omnichannel engagement, and how to successfully implement it in your own customer engagement strategy.

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Webinar
Customer EngagementPersonalizationCustomer Data & AnalyticsCustomer Data Platform (CDP)GrowthMarketing

How to Increase Customer Engagement and Lower Costs with Better Data

In this interactive webinar, we’ll demonstrate how Twilio Segment’s leading Customer Data Platform helps build a complete view of your customers and reduces costs – while solving your cookie problem in the process.

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Webinar
GrowthCustomer Data Platform (CDP)MarketingAdvertisingCustomer EngagementPersonalization

Navigating a Cookieless World with Better Data

In this panel, we sit down with leaders from Deloitte Digital, Google, Meta and Snap to discuss emerging data trends, how advertisers and advertising companies are being impacted, and what it means to harness first party data in this new era.

10 Top Brands Reveal their Customer Engagement Tactics
Guide
Customer EngagementGrowthMarketing

10 Top Brands Reveal their Customer Engagement Tactics

To provide memorable experiences, businesses must use proven tactics to engage customers. Learn how top brands are focusing on customer engagement to build stronger relationships.

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Webinar
Customer Data & AnalyticsCustomer EngagementPersonalizationMarketingCustomer Data Platform (CDP)

4 Ways to Future-Proof Your Customer Acquisition Strategy

In this webinar cover the basics, like how to calculate customer acquisition cost (CAC) and drive lifetime value (LTV), then dive deeper into best practices and optimization tips you can use to drive long-term marketing efficiency and success.

The CDP Report 2023
Report
Customer Data Platform (CDP)GrowthMarketingCustomer Data & AnalyticsCustomer Engagement

The CDP Report 2023

Our new CDP Report 2023 analyzes real data from the Twilio Segment platform (nearly 12 trillion API calls, to be exact) to examine the biggest digital trends happening in customer engagement.


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