Resources

Learn the advice, tips, and tricks from people and companies using Segment to power their data driven decisions. These Segment resources include everything from a Customer Data Platform Buyer's Guide to case studies, webinars, and white papers about how to master Protocols, Personas, and more.

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Segment University
Course

At Segment University you can find courses ranging from Implementation Fundamentals to Advanced Features, organized by product.

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Customer Data Platform: A Buyers Guide
Customer Data Platform (CDP)GuidePersonasB2BCDP

This guide will help you decide if a Customer Data Platform is right for you and how to know which CDP features are nice-to-haves and which are critical

Get the guide
HBR Article: What's Your Data Strategy?
GuideData Strategy

Authored by Leandro DalleMule (chief data officer at AIG) and Thomas H. Davenport (Distinguished Professor of IT at Babson College), this HBR article lays out a data strategy that will get your team years ahead of the status quo.

Download the article
How XO Group uses Segment data to guide couples on their personal journey
Case Study

With Segment, XO Group standardized data across multiple devices, gaining actionable insights to optimize customer features and increase their conversions.

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Unlocking Custom Audiences That Convert
GuidePersonalizationPersonasB2B

The key to conversion is delivering a relevant message to your target audience that pulls in context from their past actions, persona, and stage in the buying cycle. This guide will show you how.

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How Curology uses Segment Personas to deliver personalized ad experiences
Case StudyPersonas

Curology uses Segment Personas to retarget high-value customers with relevant messages and build high-performing lookalike campaigns.

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Synapse 2018 Videos
SynapseCustomer Data

Synapse is a one-day event designed to help engineers, product leaders, and growth marketers harness the full power of their customer data.

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Analytics Starter Kit
GuideAnalytics

The Analytics Starter Kit will help you think the right way about analytics, choose metrics that matter, and become the analytics expert on your team.

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What to Track and How to Track It
Event TrackingGuideCustomer Data

Tracking how users and customers interact with your product is an essential ingredient to growing your business. Or, as Peter Drucker (the godfather of management thinking) phrased it, “If you can't measure it, you can't improve it.”

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How Tradesy built a fine-grained view of their customers
Case Study

Using Segment for data collection and transformation, the Tradesy team saved over 6 months of engineering time and significantly reduced their time to insight.

Read their story
How Contentful uses Segment to optimize marketing performance and product design
Case Study

To keep up with a growing customer base, Contentful used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.

Read their story
How Segment helps Trunk Club deliver personal style
Case Study

How Segment makes it easy for Trunk Club to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.

Read their story
How Frame.io Delivers a Seamless Customer Experience with Personas
WebinarPersonas

Your customers don’t see channels, they see your brand. They expect you to remember who they are from one interaction to the next. Providing that seamless customer experience requires the right data and tight coordination between the end tools you use.

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6 principles for great customer data management
CDP

Following these six principles of customer data management will go a long way to simplifying your data collection and making your data more useful.

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How InVision designs predictive models using Segment warehouses
Case Study

To keep up with a growing customer base, InVision used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.

Read their story
How Trustpilot analyzes the entire customer experience
Case Study

By pushing CRM data into their Redshift database via Segment, Trustpilot can now cross-reference it against their product data.

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Selecting the Right Data Warehouse for Analytics
GuideData Warehouse

This guide will help you understand six key elements to consider when selecting a data warehouse for analytics. It will also dive into use cases best suited for top data warehouse providers.

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Why IBM enlists Segment to standardize data across its cloud platform
Case Study

IBM Cloud uses Segment to standardize data collection and route data to its marketing and analytics tools. With consistent data, the team is able to uncover insights and take actions to address client needs.

Read their story
Say Goodbye to Bad Data with Protocols
WebinarProtocolsData Quality

You can’t make informed decisions if you don’t trust your underlying data. Protocols, Segment’s new data governance product. Protocols automatically prevents and detects data quality issues before they steer your teams in the wrong direction.

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How to automagically identify high-intent leads
WebinarPersonalizationB2B

Watch this recorded webinar to learn how Guillaume Cabane, VP of Growth at Drift, combines different sources of intent data to get ahead of the buyer journey and reach early-stage prospects with a personalized offer.

Watch the webinar
Why ClearScore replaced their home-grown platform with Segment's customer data infrastructure
Case Study

By offering a consistent method of collecting data across back-end systems, websites, and mobile apps, getting data into ClearScore’s analytics platform has become significantly more simple with Segment.

Read their story
How Frame.io uses Personas to resolve support tickets faster and increase ad performance
Case StudyPersonas

With the person-level profiles provided by Personas, the Frame.io team is able to resolve support tickets faster and personalize their marketing messages at each stage of the user journey.

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How LogMeIn builds a data-driven culture with Segment
Case Study

Segment helped LogMeIn develop a standard way to access and use data to build better software for millions of customers.

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Validating Clickstream Events
Case StudyCustomer Data

Read how Turo uses Segment to track user (clickstream events) on their website & mobile apps.

Read Now
Analytics Academy
AnalyticsCourse

Learn the basics of how to think about analytics and level-up to implementation strategies for what data to collect - each as one lesson per week.

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Contentful uses Segment to optimize marketing performance and product design
Customer DataCase Study

To keep up with a growing customer base, Contentful used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses. Request a Demo

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How Curology uses Personas to deliver high-performing, personalized ad campaigns
PersonasWebinar

Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.

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How Segment Protocols creates clean, reliable data that Creative Market can trust
Case StudyProtocols

Segment Protocols offers Creative Market the opportunity to develop an actionable Tracking Plan that can validate and enforce their customer data before it is distributed downstream.

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New Relic uses Segment as the core of its growth marketing technologies
ConnectionsCase Study

Segment is the bedrock piece of technology that lets its growth marketers track their entire customer journey.

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How Meredith uses Segment to power unified customer analytics across the enterprise
Case Study

From People to Food + Wine, the publications of Meredith Corporation have a massive digital audience. Using Segment to centralize and access their customer data, Meredith has opened up unprecedented opportunities for growth.

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How Prosper reduced analytics installation from months to minutes
Case Study

Using Segment as their customer data hub to collect, translate, and route their analytics data to all of their third-party analytics tools, Proper empowers teams to turn on the tools they need with a flip of the switch.

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CDP vs DMP: What's the Difference & Which Do You Need?
cdp

Customer data platforms, or CDPs, and data management platforms, or DMPs, are often confused with each other.

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How Drift uses Segment Personas to convert high-intent leads to customers
Case StudyPersonas

See how the Drift growth team uses account-based Personas to determine and immediately act on intent signals from users.

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How SpotHero uses Segment and Looker to unlock user insights across the entire organization
Case Study

With the powerful combination of Segment and Looker, SpotHero increased conversions by uncovering insights into user purchase behavior.

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How Instacart uses data to improve the grocery delivery experience
Case Study

Using Segment Sources, Instacart pairs behavioral data from their apps with customer support data from Zendesk, and email marketing data from Sendgrid.

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Webinar: Build vs. Buy - Find the Right Balance for Your Data Strategy
WebinarProtocols Customer Data

Your team has better things to do than waste time implementing new tools, wrangling data, and maintaining data pipelines.

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The Total Economic Impact™ of Segment Report
ReportData StrategyCustomer Data

We (Segment) commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprises may realize with Segment.

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How Typeform uses Segment Protocols to fuel growth through trusted customer data
Case StudyProtocols

With Protocols, analysts and marketers at Typeform have high-quality data they can trust.

Read their story
How to Identify You Best Customers and Find More Just Like Them
GuidePersonalizationEcommerceB2C

This guide will show you how to segment your audience to reach customers with an irresistible offer right at the right time.

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How DigitalOcean uses Segment Personas to drive ad conversions and email opens
Case StudyPersonas

With Segment Personas, DigitalOcean’s user acquisition team could test and execute more campaigns and experiments. Today, DigitalOcean uses Personas across their paid acquisition and email efforts.

Read their story
Segment on Customer Data
BookCustomer DataGuide

Segment on Customer Data uncovers everything we've learned helping tens of thousands of teams collect, analyze, and act on billions of pieces of customer data.

Get the book
InVision designs predictive models using Segment warehouses.
Case StudyWarehouses

To keep up with a growing customer base, InVision used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.

Learn More
Grid® Report for Customer Data Platforms
Customer Data Platform (CDP)Report

This G2 Crowd Grid Report for Customer Data Platform (CDP) shows how leading CDP vendors compare based on product adoption, customer reviews, ease of use and more.

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How Glossier built a personal relationship with their customers across every touchpoint
Case Study

With Segment, Glossier now has a complete view of the customer journey across their website and blog.

Read their story
How Bonobos used Segment and Facebook ads to increase offline sales
Case Study

The American men’s clothing retailer ran ads in carousel format to increase consumer visits to its retail store locations and boost sales, resulting in 3X increase in offline purchases.

Read their story
How Breather uses Segment Ad Sources to get better ROI on ads
Case Study

How Breather uses Segment to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.

Read their story
How DigitalOcean uses Segment to query data to answer complex questions
Case Study

How Segment made it easy for DigitalOcean to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.

Read their story
How EdX uses Segment as a customer data hub for product and business analytics
Case Study

How Segment enables edX to quickly add new business intelligence events, clean up event flows, and add or change existing integrations.

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How Product Hunt uses Segment to make data-driven redesign decisions
Case Study

See how Segment enables Product Hunt to spend more time improving their product and less on managing metrics.

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How Mesosphere measures and optimizes its support teams
Case Study

To keep up with a growing customer base, Mesosphere used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.

Read their story