Resources

Learn the advice, tips, and tricks from people and companies using Segment to power their data driven decisions.

Content types
Case Study Course +2 Guide Webinar
Subjects
Analytics Customer Data Platform (CDP) +3 Growth Marketing Privacy
The Customer Data Platform Report 2020
Guide

The Customer Data Platform Report 2020

Customer Data Platform (CDP)
Customer data trends, analysis, and insights that we've summarized from talking to our thousands of customers.
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Growth Masters
Course

Growth Masters

Growth
Growth Masters: On-demand video lessons that help PMs build and grow products that their customers love.
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9 personalization strategies to try in 2020
Guide

9 personalization strategies to try in 2020

Customer Data Platform (CDP) Growth Marketing
Get your personalization strategy off the ground with these tried and tested tactics.
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STACKED: How high-growth companies are redefining the customer experience
Webinar

STACKED: How high-growth companies are redefining the customer experience

Growth
Hear from Peter Cheung, Director of Performance Marketing and Analytics at Mejuri and Aaron Carter, Manager of Data Sciences and Digital Analytics at Staples Canada on how they transformed their marketing tech stack to drive growth and brand loyalty.
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Demystifying the single view of the customer
Webinar

Demystifying the single view of the customer

Marketing
Learn how to aggregate every customer touch point (web, mobile, 3rd party tools, etc.) into a unified customer profile to deliver personal user experiences.
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Growth Masters Panel: Adapting to rapidly changing market realities in e-commerce
Webinar

Growth Masters Panel: Adapting to rapidly changing market realities in e-commerce

Growth
We’ve enlisted three veterans from the e-commerce industry to share their perspectives on the evolving market — Lex Roman, Founder and Growth Design Lead at lexroman.com, Harini Karthik, Director of Data Science at Shipt, and Bryan Mahoney, CTO at Arfa.
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How Drift uses Segment Personas to convert high-intent leads to customers
Case Study

How Drift uses Segment Personas to convert high-intent leads to customers

Growth Marketing
See how the Drift growth team uses account-based Personas to determine and immediately act on intent signals from users.
Read their story
How Frame.io delivers a seamless customer experience with Personas
Webinar

How Frame.io delivers a seamless customer experience with Personas

Marketing
Your customers don’t see channels, they see your brand. They expect you to remember who they are from one interaction to the next. Providing that seamless customer experience requires the right data and tight coordination between the end tools you use.
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How Meredith uses Segment to power unified customer analytics across the enterprise
Case Study

How Meredith uses Segment to power unified customer analytics across the enterprise

Growth
From People to Food + Wine, the publications of Meredith Corporation have a massive digital audience. Using Segment to centralize and access their customer data, Meredith has opened up unprecedented opportunities for growth.
Read their story
Webinar: Build vs. Buy - Find the right balance for your data strategy
Webinar

Webinar: Build vs. Buy - Find the right balance for your data strategy

Growth
Your team has better things to do than waste time implementing new tools, wrangling data, and maintaining data pipelines.
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Why ClearScore replaced their home-grown platform with Segment's customer data infrastructure
Case Study

Why ClearScore replaced their home-grown platform with Segment's customer data infrastructure

Analytics
By offering a consistent method of collecting data across back-end systems, websites, and mobile apps, getting data into ClearScore’s analytics platform has become significantly more simple with Segment.
Read their story
Analytics Academy
Course

Analytics Academy

Analytics Growth
Learn the basics of how to think about analytics and level-up to implementation strategies for what data to collect - each as one lesson per week.
Go to lesson 1
What to track and how to track it
Guide

What to track and how to track it

Analytics
Tracking how users and customers interact with your product is an essential ingredient to growing your business. Or, as Peter Drucker (the godfather of management thinking) phrased it, “If you can't measure it, you can't improve it.”
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How Instacart uses data to improve the grocery delivery experience
Case Study

How Instacart uses data to improve the grocery delivery experience

Growth Analytics
Using Segment Sources, Instacart pairs behavioral data from their apps with customer support data from Zendesk, and email marketing data from Sendgrid.
Read their story
Grid® Report for Customer Data Platforms
Guide

Grid® Report for Customer Data Platforms

Customer Data Platform (CDP)
This G2 Crowd Grid Report for Customer Data Platform (CDP) shows how leading CDP vendors compare based on product adoption, customer reviews, ease of use and more.
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The Total Economic Impact™ of Segment Report
Guide

The Total Economic Impact™ of Segment Report

Customer Data Platform (CDP)
We (Segment) commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprises may realize with Segment.
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16 Resources to learn everything about data privacy laws
Guide

16 Resources to learn everything about data privacy laws

Privacy
We’ve put together a list of 16 resources, including online courses, articles, and podcasts, to help you lear everything about data privacy laws.
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Analytics Starter Kit
Guide

Analytics Starter Kit

Analytics
The Analytics Starter Kit will help you think the right way about analytics, choose metrics that matter, and become the analytics expert on your team.
Download the kit
How EdX uses Segment as a customer data hub for product and business analytics
Case Study

How EdX uses Segment as a customer data hub for product and business analytics

Analytics
How Segment enables edX to quickly add new business intelligence events, clean up event flows, and add or change existing integrations.
Read their story
Selecting the right data warehouse for analytics
Guide

Selecting the right data warehouse for analytics

Analytics
This guide will help you understand six key elements to consider when selecting a data warehouse for analytics. It will also dive into use cases best suited for top data warehouse providers.
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How Curology uses Personas to deliver high-performing, personalized ad campaigns
Webinar

How Curology uses Personas to deliver high-performing, personalized ad campaigns

Marketing
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
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How Frame.io uses Personas to resolve support tickets faster and increase ad performance
Case Study

How Frame.io uses Personas to resolve support tickets faster and increase ad performance

Growth Marketing
With the person-level profiles provided by Personas, the Frame.io team is able to resolve support tickets faster and personalize their marketing messages at each stage of the user journey.
Read their story
HBR Article: What's Your Data Strategy?
Guide

HBR Article: What's Your Data Strategy?

Growth Analytics
Authored by Leandro DalleMule (chief data officer at AIG) and Thomas H. Davenport (Distinguished Professor of IT at Babson College), this HBR article lays out a data strategy that will get your team years ahead of the status quo.
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How Bonobos used Segment and Facebook ads to increase offline sales
Case Study

How Bonobos used Segment and Facebook ads to increase offline sales

Growth
The American men’s clothing retailer ran ads in carousel format to increase consumer visits to its retail store locations and boost sales, resulting in 3X increase in offline purchases.
Read their story
Say goodbye to bad data with Protocols
Webinar

Say goodbye to bad data with Protocols

Customer Data Platform (CDP)
You can’t make informed decisions if you don’t trust your underlying data. Protocols, Segment’s new data governance product. Protocols automatically prevents and detects data quality issues before they steer your teams in the wrong direction.
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Data-driven vs. data-informed
Guide

Data-driven vs. data-informed

Analytics Growth
Does data make the decision, or do you use data to help you make a decision? Your choice will change your company’s relationship with data.
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451 Research Pathfinder Report
Guide

451 Research Pathfinder Report

Customer Data Platform (CDP)
Read this 451 Research report to see how organizations respond to the rising importance of a single customer view in the data-driven experience economy.
Download the guide
Validating clickstream events
Case Study

Validating clickstream events

Growth Analytics
Read how Turo uses Segment to track user (clickstream events) on their website & mobile apps.
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How Breather uses Segment Ad Sources to get better ROI on ads
Case Study

How Breather uses Segment Ad Sources to get better ROI on ads

Analytics
How Breather uses Segment to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
Read their story
How to automagically identify high-intent leads
Webinar

How to automagically identify high-intent leads

Growth
Watch this recorded webinar to learn how Guillaume Cabane, VP of Growth at Drift, combines different sources of intent data to get ahead of the buyer journey and reach early-stage prospects with a personalized offer.
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New Relic uses Segment as the core of its growth marketing technologies
Case Study

New Relic uses Segment as the core of its growth marketing technologies

Growth Marketing
Segment is the bedrock piece of technology that lets its growth marketers track their entire customer journey.
Read their story
Why a data governance strategy is essential
Guide

Why a data governance strategy is essential

Customer Data Platform (CDP)
A data governance strategy is your plan of attack to prevent your company from collecting bad data.
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Unlocking custom audiences that convert
Guide

Unlocking custom audiences that convert

Growth Marketing
The key to conversion is delivering a relevant message to your target audience that pulls in context from their past actions, persona, and stage in the buying cycle. This guide will show you how.
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How InVision designs predictive models using Segment warehouses
Case Study

How InVision designs predictive models using Segment warehouses

Analytics
To keep up with a growing customer base, InVision used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
Read their story
Segment on Customer Data
Guide

Segment on Customer Data

Customer Data Platform (CDP)
Segment on Customer Data uncovers everything we've learned helping tens of thousands of teams collect, analyze, and act on billions of pieces of customer data.
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How DigitalOcean uses Segment to query data to answer complex questions
Case Study

How DigitalOcean uses Segment to query data to answer complex questions

Analytics
How Segment made it easy for DigitalOcean to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
Read their story
What is data orchestration and why is it essential for data analysis?
Guide

What is data orchestration and why is it essential for data analysis?

Analytics
Data orchestration is all about making your data more useful. Too many companies today are leaving their data fragmented and in silos. That prevents them from easily getting a full understanding of what their data is telling them.
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How LogMeIn builds a data-driven culture with Segment
Case Study

How LogMeIn builds a data-driven culture with Segment

Analytics Growth
Segment helped LogMeIn develop a standard way to access and use data to build better software for millions of customers.
Read their story
What is a data protection officer?
Guide

What is a data protection officer?

Privacy
To help your company maintain compliance with data privacy laws, you need to assign someone to oversee data privacy. That person should be a data protection officer (DPO).
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How Product Hunt uses Segment to make data-driven redesign decisions
Case Study

How Product Hunt uses Segment to make data-driven redesign decisions

Analytics
See how Segment enables Product Hunt to spend more time improving their product and less on managing metrics.
Read their story
How SpotHero uses Segment and Looker to unlock user insights across the entire organization
Case Study

How SpotHero uses Segment and Looker to unlock user insights across the entire organization

Growth
With the powerful combination of Segment and Looker, SpotHero increased conversions by uncovering insights into user purchase behavior.
Read their story
How Segment Protocols creates clean, reliable data that Creative Market can trust
Case Study

How Segment Protocols creates clean, reliable data that Creative Market can trust

Analytics Growth
Segment Protocols offers Creative Market the opportunity to develop an actionable Tracking Plan that can validate and enforce their customer data before it is distributed downstream.
Read their story
How to protect customer data: A marketers' guide
Guide

How to protect customer data: A marketers' guide

Marketing Privacy
Read more about how to protect your customer's data with these 5 steps.
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How DigitalOcean uses Segment Personas to drive ad conversions and email opens
Case Study

How DigitalOcean uses Segment Personas to drive ad conversions and email opens

Growth
With Segment Personas, DigitalOcean’s user acquisition team could test and execute more campaigns and experiments. Today, DigitalOcean uses Personas across their paid acquisition and email efforts.
Read their story
6 principles for great customer data management
Guide

6 principles for great customer data management

Customer Data Platform (CDP)
Following these six principles of customer data management will go a long way to simplifying your data collection and making your data more useful.
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Why IBM enlists Segment to standardize data across its cloud platform
Case Study

Why IBM enlists Segment to standardize data across its cloud platform

Analytics
IBM Cloud uses Segment to standardize data collection and route data to its marketing and analytics tools. With consistent data, the team is able to uncover insights and take actions to address client needs.
Read their story
Customer analytics: How to use customer data analysis for higher ROI
Guide

Customer analytics: How to use customer data analysis for higher ROI

Customer Data Platform (CDP) Analytics
Customer analytics go beyond just making smart marketing decisions. They can also have a huge impact on your bottom line.
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How Contentful uses Segment to optimize marketing performance and product design
Case Study

How Contentful uses Segment to optimize marketing performance and product design

Analytics
To keep up with a growing customer base, Contentful used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
Read their story
Everything you need to know about customer data integration
Guide

Everything you need to know about customer data integration

Customer Data Platform (CDP)
Data silos happen when there’s a wall between two or more sets of data. It prevents you from accurately making decisions based on your data.
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Why your company needs a data privacy policy
Guide

Why your company needs a data privacy policy

Privacy
As a result of new data privacy legislation, it matters more than ever that you make clear how your company uses data.
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How Tradesy built a fine-grained view of their customers
Case Study

How Tradesy built a fine-grained view of their customers

Growth
Using Segment for data collection and transformation, the Tradesy team saved over 6 months of engineering time and significantly reduced their time to insight.
Read their story
How to identify your best customers and find more just like them
Guide

How to identify your best customers and find more just like them

Growth
This guide will show you how to segment your audience to reach customers with an irresistible offer right at the right time.
Get the guide
CDP vs DMP: What's the difference & which do you need?
Guide

CDP vs DMP: What's the difference & which do you need?

Customer Data Platform (CDP)
Customer data platforms, or CDPs, and data management platforms, or DMPs, are often confused with each other.
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How Prosper reduced analytics installation from months to minutes
Case Study

How Prosper reduced analytics installation from months to minutes

Analytics
Using Segment as their customer data hub to collect, translate, and route their analytics data to all of their third-party analytics tools, Proper empowers teams to turn on the tools they need with a flip of the switch.
Read their story
How to choose the best customer data platform in 6 steps
Guide

How to choose the best customer data platform in 6 steps

Customer Data Platform (CDP)
Finding the right CDP for your company isn’t an easy process. There are a lot to choose from, but it’s not something that should be taken lightly. That’s why we put together this guide to help you easily identify the best CDP for your company.
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What is a CDP? Customer data platforms explained
Guide

What is a CDP? Customer data platforms explained

Customer Data Platform (CDP)
A CDP is software that combines data from multiple tools to create a database of your customers. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns.
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How The Knot Worldwide uses Segment data to guide couples on their personal journey
Case Study

How The Knot Worldwide uses Segment data to guide couples on their personal journey

Growth
With Segment, The Knot Worldwide standardized data across multiple devices, gaining actionable insights to optimize customer features and increase their conversions.
Read their story
CDP Buyer's Guide
Guide

CDP Buyer's Guide

Customer Data Platform (CDP)
A Customer Data Platform (CDP) can help you do just that – and this guide will help you decide if a CDP is right for you.
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How D2iQ measures and optimizes its support teams
Case Study

How D2iQ measures and optimizes its support teams

Analytics
To keep up with a growing customer base, D2iQ used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
Read their story
How a data strategy framework can make data collection simple
Guide

How a data strategy framework can make data collection simple

Analytics
The problem is, data strategies are complex. There are a lot of moving parts to them, so creating one can be difficult. That’s why we’ve put together a framework to help you identify exactly what needs to go into your data strategy.
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How Typeform uses Segment Protocols to fuel growth through trusted customer data
Case Study

How Typeform uses Segment Protocols to fuel growth through trusted customer data

Analytics Growth
With Protocols, analysts and marketers at Typeform have high-quality data they can trust.
Read their story
Segment University
Course

Segment University

Analytics Customer Data Platform (CDP)
At Segment University you can find courses ranging from Implementation Fundamentals to Advanced Features, organized by product.
Go to lesson 1
Getting Started with CDP: The Complete Guide
Guide

Getting Started with CDP: The Complete Guide

Customer Data Platform (CDP)
Customer Data Platforms are one of the fastest-growing categories in software today. Yet comparatively few understand the real benefit they can have to your business. In this guide, you’ll get a jargon-busting introduction to what a CDP is.
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How Trustpilot analyzes the entire customer experience
Case Study

How Trustpilot analyzes the entire customer experience

Analytics
By pushing CRM data into their Redshift database via Segment, Trustpilot can now cross-reference it against their product data.
Read their story
Synapse 2018 Videos
Webinar

Synapse 2018 Videos

Customer Data Platform (CDP)
Synapse is a one-day event designed to help engineers, product leaders, and growth marketers harness the full power of their customer data.
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Why first-party data is the key to data privacy
Guide

Why first-party data is the key to data privacy

Privacy
If consumer trust and compliance are important to your company, and they should be, there’s only one type of data you should collect—first-party data.
Read more

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