Resources
Learn the advice, tips, and tricks from people and companies using Segment to power their data driven decisions. These Segment resources include everything from a Customer Data Platform Buyer's Guide to case studies, webinars, and white papers about how to master Protocols, Personas, and more.
Growth Masters
courseproduct marketingGrowth Masters: On-demand video lessons that help PMs build and grow products that their customers love.
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Getting Started with CDP: The Complete Guide
CDPCustomer Data PlatformCustomer Data Platforms are one of the fastest-growing categories in software today. Yet comparatively few understand the real benefit they can have to your business. In this guide, you’ll get a jargon-busting introduction to what a CDP is.
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Segment University
CourseAt Segment University you can find courses ranging from Implementation Fundamentals to Advanced Features, organized by product.
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6 principles for great customer data management
CDPFollowing these six principles of customer data management will go a long way to simplifying your data collection and making your data more useful.
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CDP vs DMP: What's the Difference & Which Do You Need?
cdpCDPCustomer data platforms, or CDPs, and data management platforms, or DMPs, are often confused with each other.
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Unlocking Custom Audiences That Convert
GuidePersonalizationPersonasB2BThe key to conversion is delivering a relevant message to your target audience that pulls in context from their past actions, persona, and stage in the buying cycle. This guide will show you how.
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The Total Economic Impact™ of Segment Report
ReportData StrategyCustomer DataWe (Segment) commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprises may realize with Segment.
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HBR Article: What's Your Data Strategy?
GuideData StrategyAuthored by Leandro DalleMule (chief data officer at AIG) and Thomas H. Davenport (Distinguished Professor of IT at Babson College), this HBR article lays out a data strategy that will get your team years ahead of the status quo.
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How to Identify Your Best Customers and Find More Just Like Them
GuidePersonalizationEcommerceB2CThis guide will show you how to segment your audience to reach customers with an irresistible offer right at the right time.
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Contentful uses Segment to optimize marketing performance and product design
Customer DataCase StudyTo keep up with a growing customer base, Contentful used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses. Request a Demo
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How Frame.io Delivers a Seamless Customer Experience with Personas
WebinarPersonasYour customers don’t see channels, they see your brand. They expect you to remember who they are from one interaction to the next. Providing that seamless customer experience requires the right data and tight coordination between the end tools you use.
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How Curology uses Personas to deliver high-performing, personalized ad campaigns
PersonasWebinarLearn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
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Validating Clickstream Events
Case StudyCustomer DataRead how Turo uses Segment to track user (clickstream events) on their website & mobile apps.
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How to automagically identify high-intent leads
WebinarPersonalizationB2BWatch this recorded webinar to learn how Guillaume Cabane, VP of Growth at Drift, combines different sources of intent data to get ahead of the buyer journey and reach early-stage prospects with a personalized offer.
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Grid® Report for Customer Data Platforms
Customer Data Platform (CDP)ReportThis G2 Crowd Grid Report for Customer Data Platform (CDP) shows how leading CDP vendors compare based on product adoption, customer reviews, ease of use and more.
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InVision designs predictive models using Segment warehouses.
Case StudyWarehousesTo keep up with a growing customer base, InVision used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
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Why IBM enlists Segment to standardize data across its cloud platform
Case StudyIBM Cloud uses Segment to standardize data collection and route data to its marketing and analytics tools. With consistent data, the team is able to uncover insights and take actions to address client needs.
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Why ClearScore replaced their home-grown platform with Segment's customer data infrastructure
Case StudyBy offering a consistent method of collecting data across back-end systems, websites, and mobile apps, getting data into ClearScore’s analytics platform has become significantly more simple with Segment.
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How DigitalOcean uses Segment Personas to drive ad conversions and email opens
Case StudyPersonasWith Segment Personas, DigitalOcean’s user acquisition team could test and execute more campaigns and experiments. Today, DigitalOcean uses Personas across their paid acquisition and email efforts.
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How Drift uses Segment Personas to convert high-intent leads to customers
Case StudyPersonasSee how the Drift growth team uses account-based Personas to determine and immediately act on intent signals from users.
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How Curology uses Segment Personas to deliver personalized ad experiences
Case StudyPersonasCurology uses Segment Personas to retarget high-value customers with relevant messages and build high-performing lookalike campaigns.
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How Frame.io uses Personas to resolve support tickets faster and increase ad performance
Case StudyPersonasWith the person-level profiles provided by Personas, the Frame.io team is able to resolve support tickets faster and personalize their marketing messages at each stage of the user journey.
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How Breather uses Segment Ad Sources to get better ROI on ads
Case StudyHow Breather uses Segment to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
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How Contentful uses Segment to optimize marketing performance and product design
Case StudyTo keep up with a growing customer base, Contentful used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
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How Tradesy built a fine-grained view of their customers
Case StudyUsing Segment for data collection and transformation, the Tradesy team saved over 6 months of engineering time and significantly reduced their time to insight.
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Analytics Academy
AnalyticsCourseLearn the basics of how to think about analytics and level-up to implementation strategies for what data to collect - each as one lesson per week.
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Segment on Customer Data
BookCustomer DataGuideSegment on Customer Data uncovers everything we've learned helping tens of thousands of teams collect, analyze, and act on billions of pieces of customer data.
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Analytics Starter Kit
GuideAnalyticsThe Analytics Starter Kit will help you think the right way about analytics, choose metrics that matter, and become the analytics expert on your team.
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Customer Data Platform: A Buyers Guide
Customer Data Platform (CDP)GuidePersonasB2BCDPThis guide will help you decide if a Customer Data Platform is right for you and how to know which CDP features are nice-to-haves and which are critical
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New Relic uses Segment as the core of its growth marketing technologies
ConnectionsCase StudySegment is the bedrock piece of technology that lets its growth marketers track their entire customer journey.
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Say Goodbye to Bad Data with Protocols
WebinarProtocolsData QualityYou can’t make informed decisions if you don’t trust your underlying data. Protocols, Segment’s new data governance product. Protocols automatically prevents and detects data quality issues before they steer your teams in the wrong direction.
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How Glossier built a personal relationship with their customers across every touchpoint
Case StudyWith Segment, Glossier now has a complete view of the customer journey across their website and blog.
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Webinar: Build vs. Buy - Find the Right Balance for Your Data Strategy
WebinarProtocols Customer DataYour team has better things to do than waste time implementing new tools, wrangling data, and maintaining data pipelines.
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What to Track and How to Track It
Event TrackingGuideCustomer DataTracking how users and customers interact with your product is an essential ingredient to growing your business. Or, as Peter Drucker (the godfather of management thinking) phrased it, “If you can't measure it, you can't improve it.”
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Synapse 2018 Videos
SynapseCustomer DataSynapse is a one-day event designed to help engineers, product leaders, and growth marketers harness the full power of their customer data.
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Everything You Need to Know About Customer Data Integration
CDPData silos happen when there’s a wall between two or more sets of data. It prevents you from accurately making decisions based on your data.
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Customer analytics: How to use customer data analysis for higher ROI
CDPCustomer analytics go beyond just making smart marketing decisions. They can also have a huge impact on your bottom line.
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What is a CDP? Customer data platforms explained
CDPcdpA CDP is software that combines data from multiple tools to create a database of your customers. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns.
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How to Choose the Best Customer Data Platform in 6 Steps
CDPcdpFinding the right CDP for your company isn’t an easy process. There are a lot to choose from, but it’s not something that should be taken lightly. That’s why we put together this guide to help you easily identify the best CDP for your company.
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How Trustpilot analyzes the entire customer experience
Case StudyBy pushing CRM data into their Redshift database via Segment, Trustpilot can now cross-reference it against their product data.
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How XO Group uses Segment data to guide couples on their personal journey
Case StudyWith Segment, XO Group standardized data across multiple devices, gaining actionable insights to optimize customer features and increase their conversions.
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How Segment Protocols creates clean, reliable data that Creative Market can trust
Case StudyProtocolsSegment Protocols offers Creative Market the opportunity to develop an actionable Tracking Plan that can validate and enforce their customer data before it is distributed downstream.
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How Prosper reduced analytics installation from months to minutes
Case StudyUsing Segment as their customer data hub to collect, translate, and route their analytics data to all of their third-party analytics tools, Proper empowers teams to turn on the tools they need with a flip of the switch.
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How Typeform uses Segment Protocols to fuel growth through trusted customer data
Case StudyProtocolsWith Protocols, analysts and marketers at Typeform have high-quality data they can trust.
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How SpotHero uses Segment and Looker to unlock user insights across the entire organization
Case StudyWith the powerful combination of Segment and Looker, SpotHero increased conversions by uncovering insights into user purchase behavior.
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How Mesosphere measures and optimizes its support teams
Case StudyTo keep up with a growing customer base, Mesosphere used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
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How Instacart uses data to improve the grocery delivery experience
Case StudyUsing Segment Sources, Instacart pairs behavioral data from their apps with customer support data from Zendesk, and email marketing data from Sendgrid.
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How Product Hunt uses Segment to make data-driven redesign decisions
Case StudySee how Segment enables Product Hunt to spend more time improving their product and less on managing metrics.
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How LogMeIn builds a data-driven culture with Segment
Case StudySegment helped LogMeIn develop a standard way to access and use data to build better software for millions of customers.
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How Meredith uses Segment to power unified customer analytics across the enterprise
Case StudyFrom People to Food + Wine, the publications of Meredith Corporation have a massive digital audience. Using Segment to centralize and access their customer data, Meredith has opened up unprecedented opportunities for growth.
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How EdX uses Segment as a customer data hub for product and business analytics
Case StudyHow Segment enables edX to quickly add new business intelligence events, clean up event flows, and add or change existing integrations.
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How InVision designs predictive models using Segment warehouses
Case StudyTo keep up with a growing customer base, InVision used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
Read their story
How Segment helps Trunk Club deliver personal style
Case StudyHow Segment makes it easy for Trunk Club to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
Read their storyHow DigitalOcean uses Segment to query data to answer complex questions
Case StudyHow Segment made it easy for DigitalOcean to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
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