Learn the advice, tips, and tricks from people and companies using Segment to power their data driven decisions.
Resources
Content types
Case Study
Course
Guide
Report
Training
Webinar
Subjects
Advertising
Analytics
Customer Data & Analytics
Customer Data Platform (CDP)
Customer Engagement
Engineering/Development
Growth
Identity Management
Marketing
Personalization
Privacy
Webinar
Watch now
3 Data-Driven Personalization Strategies to Increase Customer LTV
Personalization Customer Engagement Customer Data & Analytics Growth Marketing
How can marketers easily deliver unique experiences based on each customer's wants and needs as they evolve in real time? In this webinar, we'll share the strategies industry-leaders are employing to make this ideal state a reality.
Guide
Read the guide
6 Ways to Drive Customer LTV
Customer Data Platform (CDP) Marketing Growth Customer Engagement Personalization
This guide discusses how to calculate customer lifetime value (LTV), why it’s important to measure success, and six key strategies to drive that success across your marketing and customer engagement campaigns.
Webinar
Watch now
How to Build a Complete View of your Customers with First-Party Data
Customer Data & Analytics Customer Engagement Personalization Identity Management Marketing Growth Customer Data Platform (CDP) Advertising Engineering/Development
In this interactive webinar, we’ll demonstrate how Twilio Segment’s leading Customer Data Platform helps build a complete view of your customers and reduces costs – without having to worry about cookies.
Guide
Read the guide
Customer Acquisition Cost (CAC): A guide for 2022
Growth Marketing Customer Data Platform (CDP)
What does it cost to win a customer for your business? Spending too much on low performing channels or too little on high performing ones can have long-term consequences. This guide shows how to measure and lower your CAC.
Webinar
Watch now
Implementing CDPs as a part of Modern Data Ecosystems with IDC
Customer Data Platform (CDP)
In this webinar, with IDC, learn how the data ecosystem is needed to deliver unique customer experiences at scale and in real-time.
Guide
Download now
The Growth Report 2022
Customer Data Platform (CDP) Growth
In our annual Growth Report, Twilio Segment surveyed leaders from across industries about what this shift means for the future of doing business. Here are our top takeaways about what growing as a business means today.
Webinar
Watch now
CDP Live: Driving Efficient Growth at Scale
Growth Marketing Customer Engagement Customer Data Platform (CDP)
Catch up on insights from CDP Live, a virtual half-day summit where experts from The New York Times, Snap & Mixpanel broke down the findings from our latest Growth Report and discussed how a data-first approach to marketing can increase ROI.
Guide
Read the guide
The Five Fundamentals of Growth
Growth Marketing Customer Data Platform (CDP)
This detailed guide explains how implementing the right strategies and tools at each stage of the customer lifecycle helps to improve engagement that can lead to increased growth.
Report
Download now
Twilio is ranked #1 Customer Data Platform by IDC 2021
Customer Data Platform (CDP)
Read this report to learn more and dive into why *IDC has ranked Twilio the #1 CDP in worldwide market share for the third year in a row (2021, 2020, 2019).
Guide
Read the guide
Identity resolution: The future of identity in a cookieless world
Marketing
This guide uncovers the mysteries of identity resolution: what it is and how it blends together disparate first-party data. Identity resolution leads to a better understanding of the customer and stronger, more personalized marketing.
Webinar
Watch now
How to use first-party data to drive efficient business growth
Customer Data Platform (CDP)
In this interactive webinar, we’ll demonstrate how Twilio Segment’s leading Customer Data Platform helps build lasting customer relationships and reduce costs – without having to worry about cookies.
Report
Read now
G2 Crowd Fall '22 Report
Customer Data Platform (CDP) Growth Marketing
The G2 Grid® Report includes ratings of the top CDPs on G2, stack rankings of CDP vendors based on validated customer reviews and more.
Webinar
Watch now
Implementing Predictive Recommendations with AWS and Twilio Segment
Customer Data Platform (CDP)
In this webinar, with AWS, learn how to implement real-time personalization and recommendations - without a team of data scientists.
Guide
Read now
A Data-Driven Guide to User Onboarding
Growth Marketing
This guide examines the best practices for user onboarding, and how to leverage real-time data to drive success.
Webinar
Watch now
Data innovators spotlight: How Fender increased LTV with personalized app experiences
Customer Data Platform (CDP) Marketing
In this webinar, Fender's Director of Digital Product, Director of Insights and Analytics and Segment's Senior Director of PMM will discuss how to optimize marketing campaigns and increase customer engagement with mobile platforms to increase revenue.
Webinar
Watch now
How to increase your customer engagement, and lower costs with Twilio Segment CDP
Customer Data Platform (CDP)
In this interactive session, we'll show how a Customer Data Platform can unlock customer insights – enabling you to boost engagement while lowering your costs.
Webinar
Watch now
The Fundamentals of Customer Engagement Platforms
Marketing Growth Customer Data Platform (CDP) Analytics
In this webinar, Omdia’s Principal Analyst, Mila D’Antonio and Twilio’s Senior Director of Product Marketing, Scott Edwards, will be discussing how to drive efficient customer acquisition and increase retention with a CEP.
Guide
Download now
5 Ways to Optimize Advertising Efficiency
Customer Data Platform (CDP) Growth Marketing
This comprehensive guide breaks down how a customer data platform can help you optimize return on ad spend, improve conversion, and boost advertising efficiency.
Guide
Download Now
The Ultimate Guide to Customer Retention
Customer Data Platform (CDP) Growth Marketing
Cost savings are top of mind during economic downturns. This guide takes a deep dive into customer retention strategies, key metrics to track, and real-life examples of businesses that use Segment’s CDP to drive increased engagement.
Webinar
Watch now
Discussion: The State of Personalization in 2022
Customer Data Platform (CDP) Marketing
In this webinar, Kathryn Murphy, GM Twilio Engage, and Tess Mercer, Head of Marketing Ops at Box will walk through findings from the 2022 State of Personalization report, and discuss strategies to bring next generation personalization strategies to life.
Webinar
Watch now
Fireside Chat with Twilio CMO Joyce Kim: First Party Data and Beyond
Privacy Marketing
In this fireside chat, VP Segment Marketing, Katrina Wong will interview Twilio’s Chief Marketing Officer, Joyce Kim. Learn why we need to shift to first-party data, what to be on the watch for, and how you can take a privacy and consumer-first approach.
Webinar
Watch now
Cookieless Conversion and the Future of Marketing
Marketing Growth Privacy
In this session from Twilio Segment and Meta, we cover how the ban of third-party cookies is a turning point for digital advertising, the necessity of first-party data, and how you can help your business switch to a privacy-first digital advertising model.
Webinar
Watch now
Slices with Segment: Developer Stories and Demo Showcase
Customer Data Platform (CDP) Analytics
Our developer community gathered for an interactive showcase at CDP Week. Whether you're interested in managing your configuration as code or convincing your manager that you need Segment, we shared ideas here that can help you win.
Webinar
Watch now
Deep Dive: What's New for Developers
Analytics Customer Data Platform (CDP)
Watch this session to learn about the latest updates to our Developer Toolkit, including our next-generation libraries. This includes a demo as well as insights from a panel of guest speakers.
Guide
Download now
The Personalization Starter Guide
Marketing Growth Customer Data Platform (CDP)
This guide offers an in-depth overview of the tools and technologies that can help scale and automate personalization, and real-world examples of businesses that use Segment’s CDP to deliver personalized experiences at scale.
Report
Download now
Omdia Universe: Customer Engagement Platforms, 2022-23
Customer Data Platform (CDP) Growth Marketing Analytics
This Omdia Universe report on Customer Engagement Platforms analyzes the market dynamics of an expanding ecosystem. Read the report to learn why they named Twilio a leader in the space.
Guide
Download now
The Fundamentals of First-Party Data
Customer Data Platform (CDP) Marketing
First-party data is the future of marketing. Both because it’s more accurate, and also because third-party cookies will go away by 2023. This ebook shares the difference between third- and first-party data and how to collect and activate first-party data.
Report
Download now
The State of Personalization 2022
Growth Marketing Privacy Customer Data Platform (CDP)
In this report, we surveyed nearly 3,500 businesses and consumers across five continents to get a pulse check of how attitudes and experiences with personalization have changed over the past 12 months.
Webinar
Watch now
Segment Product Tour: Building Engagement and Trust with Omnichannel Customer Journeys
Customer Data Platform (CDP) Marketing
In this interactive session, we’ll show you how you can collect, unify, and activate your customer data to effectively engage with your customers and establish trust – all without having to write a single line of code.
Guide
Download now
The Fundamentals of Customer Engagement
Growth Marketing Customer Data Platform (CDP)
To deliver unparalleled customer experiences, businesses must keep up with emerging trends. Learn how top companies are focusing on customer engagement, and take steps to implement your own successful strategy.
Report
Download now
Now Tech: Customer Data Platforms, Q1 2022
Customer Data Platform (CDP)
In this report, you’ll learn how enterprises are leveraging customer data platforms to assemble robust customer profiles - and why Forrester included Twilio Segment in the large CDP vendor and data management segments.
Guide
Download now
The Fundamentals of User Activation
Customer Data Platform (CDP) Growth Marketing
In this ebook, we cover everything you need to know to grow your user activation rates, from the frameworks that will inform your strategy to the metrics you should track to understand your performance.
Guide
Download now
7 Steps to Omnichannel Success
Customer Data Platform (CDP) Marketing
Modern marketers have seen firsthand how effective omnichannel marketing can be for their business and their customers. Omnichannel marketing is when all of your marketing tools are fully connected to provide a seamless and frictionless customer journey.
Guide
Download the whitepaper
Why every developer needs a CDP
Customer Data Platform (CDP)
Developer resources are valuable. With a CDP, they can connect data from different sources using a single API versus manual data management. This saves time, helps keep data clean, and lets the developer focus on driving innovation.
Webinar
Watch Now
Preparing for a Privacy-First Future
Marketing Privacy
The landscape of the internet is changing to a privacy-first model. Research Director at 451 Research, Sheryl Kingstone and Twilio Segment’s VP of Marketing, Katrina Wong discuss how to best prepare for a cookie-less future with a first-party data strategy
Guide
Download Now
Cookies, Compliance, Customer Data
Customer Data Platform (CDP) Growth Marketing Privacy
With increasing privacy regulations swarming the internet, marketers find it difficult to keep compliant while and continue to collect valuable customer data. With a first-party data, marketers can have the best of both worlds.
Report
Get the report
G2 Crowd rates Segment a Customer Data Platform Leader
Customer Data Platform (CDP)
Based on 330+ G2 reviews, Segment is a top ranked CDP with 95% of users rating 4 or 5 stars, 90% customer recommendation rating, 89% ease of use score, and the largest market presence amongst all vendors.
Case Study
Download now
How Toggle®, a Farmers Insurance® brand speeds into new markets with connected data and tools
Customer Data Platform (CDP) Marketing Growth Analytics
In our new Data Innovators spotlight, learn how Toggle was able to innovate the business, tapping into today’s modern consumers with the right data infrastructure and digital engagement strategy to drive new revenue streams and increase LTV.
Guide
Download Now
11 Customer Engagement Metrics You Should Be Tracking
Growth Marketing
Not all marketing metrics can be used interchangeably. Each industry and even campaign should rely on metrics that best reflect their goals. This ebook outlines popular metrics, including how to calculate them and customer examples.
Training
Watch now
Supercharge your customer success to drive better retention and LTV
Customer Data Platform (CDP) Growth Marketing
In this Community Live training, we'll hear from Segment experts about how our team uses Segment Personas to achieve retention and LTV goals!
Guide
Download Now
5 Ways Enterprises are Driving Best-in-Class Customer Engagement
Customer Data Platform (CDP) Marketing
Building flexible data infrastructures at enterprise scale is no small feat. In this guide, you'll learn how 5 enterprise businesses are using first-party data to develop strong relationships and drive customer engagement.
Webinar
Watch now
Jeff Lawson Fireside Chat
Customer Data Platform (CDP)
Jeff Lawson, Twilio CEO, discusses the biggest trends happening on the Segment platform – such as the rise of first-party data, increased adoption by e-commerce businesses, and much more.
Report
Download now
The Customer Data Platform Report 2022
Customer Data Platform (CDP)
By examining over 10 trillion API calls from the Segment platform, this report examines the major consumer and business trends we've observed over the past 12 months.
Guide
Download Now
The ROI of a Customer Data Platform
Customer Data Platform (CDP)
Companies are increasingly adopting CDPs because they provide more accurate, reliable ways to measure and make insights from data. This ebook shares the ROI that organizations reap upon implementing a CDP, complete with real customer examples.
Webinar
Watch now
Segment Product Tour: Build omnichannel personalization at scale without code
Customer Data Platform (CDP) Marketing
In this interactive session, we’ll show you how you can collect, unify, and activate customer data to start building personalized, omnichannel nurture campaigns based on your audiences.
Guide
Download now
The Fundamentals of Experimentation
Growth Marketing
Learn how high-performing growth leaders define experimentation in our latest deep dive. Inside, you'll find frameworks and benchmarks to begin your own experimentation program plus three real-life experiments run by Segment customers.
Guide
Download now
How Segment Uses Segment: Empowering our go-to-market teams with customer data
Customer Data Platform (CDP)
We offer an inside look at how our Sales, Marketing, and Customer Success teams personally use Segment to drive growth, automation, and personalization.
Training
Watch now
How to Scale Growth with Hyper-Personalized Targeting
Marketing Growth Customer Data Platform (CDP)
Growth at scale is anything but easy. However top companies know that a personalized relationship is more effective than a one-size-fits-all approach. Hear from Segment experts about how teams can use Segment Personas to achieve these goals!
Guide
Download now
10 Customer Engagement Strategies That Actually Work: Lessons from SIGNAL 2021
Customer Data Platform (CDP) Growth Marketing
A guide featuring lessons and strategies shared by business leaders at FOX, Peloton, Intuit, and more during SIGNAL 2021, Twilio Segment’s annual customer and developer conference.
Webinar
Watch now
How to build hyper-personalized experiences in real time
Marketing
Twilio Segment, customers Aldo and Vacasa, and 451 Research discuss how empowering marketers with good data is the key to achieving personalization goals.
Report
Get the report
IDC Worldwide Customer Data Platform Market Shares
Customer Data Platform (CDP)
IDC names Twilio the #1 customer data platform in worldwide market share, 2020. IDC reports that the CDP market is made up of more than 120 offerings. Based on this analysis IDC sees Twilio Segment as leading the pack in market share.
Report
Download now
The Growth Report 2021
Growth
This report features key insights from growth leaders at Lyft, Zendesk and more on team structures, measurement, growth tools and best practices.
Report
Download Now
451 Research: The Data-Driven Economy
Customer Data Platform (CDP) Growth
Analyst firm 451 Research believes that customer experience is today’s battleground for competitive differentiation and that data-driven customer insights are the foundation to deliver great experiences. Learn more in this business impact brief.
Report
Download Now
Infographic: The Total Economic Impact Of Segment CDP
Customer Data Platform (CDP)
Take a quick look at what Forrester learned about the financial impact of Segment CDP from interviewing five customers.
Guide
Download now
The Fundamentals of Customer Acquisition
Marketing Growth
An overview of acquisition strategies, channels, and best practices to help you cut through the noise online to master the art of customer acquisition and turn prospects into customers consistently.
Report
Download Now
How 5 Companies Build Modern Customer Data Infrastructure
Customer Data Platform (CDP) Analytics
Companies today need a CDP that provides both the core building blocks of customer data infrastructure and powerful developer tools to build a custom solution. Learn how to build modern customer data infrastructure to drive innovation and stay ahead.
Training
Watch Now
How to customize your Segment instrumentation for better performance & flexibility
Customer Data Platform (CDP) Analytics
Learn how to improve performance and flexibility with our advanced developer tools! Segment experts will walk you through our Developer Toolkit and show you how to customize your Segment implementation with Analytics.js 2.0 and Destination Actions.
Training
Watch Now
How to get the right message to the right customer at the right time
Customer Data Platform (CDP) Marketing Growth
Find out how to create behavior-based email campaigns to increase your conversions and engagement rates. Segment experts will walk you through setting up personalized lifecycle campaigns for different personas of your product.
Guide
Download Now
The Next Generation of Customer Engagement
Growth Marketing
In our latest guide with Twilio and SendGrid, we distill 5 noteworthy trends that will define customer relationships in the years to come (and show how businesses can adapt).
Webinar
Watch now
Why customer identity is essential to stay ahead in a shifting digital landscape
Marketing Customer Data Platform (CDP) Growth Privacy
Listen to industry experts from Staples and IDC on why customer identity needs to be at the center of you digital strategy. Plus, hear how Segment arms you with the tools you need to take control of first-party data and protect consumer privacy
Guide
Download now
The Personalization Starter Kit
Marketing Growth
This personalization bundle offers three unique resources that cover the latest trends, best practices, and effective strategies when it comes to personalization.
Guide
Download now
5 Ways to Improve Customer Engagement with a CDP
Marketing
Learn how to leverage a CDP to boost engagement rates across channels like SMS, live chat, customer support, and more.
Webinar
Watch now
How Agrando built an SSOT for customer data to drive personalisation and scalability
Analytics Marketing Customer Data Platform (CDP) Growth
How Agrando uses Segment to unify customer data across their different platforms to enable data-driven decisions, drive targeted and personalised campaigns, and support scalability.
Guide
Download now
30 Ways to Win with Personalization
Customer Data Platform (CDP) Growth Marketing
This compilation of case studies and strategies showcases how innovative companies are using CDPs to engage their customers with personalized digital experiences and how other teams can do the same.
Guide
Get the report
The Total Economic Impact™ of Segment Report
Customer Data Platform (CDP)
We (Segment) commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprises may realize with Segment.
Guide
Download now
9 Retention Strategies Unlocked by Customer Data
Customer Data Platform (CDP) Growth
This guide features a compilation of use cases and strategies to help businesses improve customer retention, loyalty, and LTV by leveraging customer data.
Webinar
Watch now
Building a Custom-fit CDP Solution with the Developer Toolkit
Analytics Customer Data Platform (CDP)
Join Futurum Research, SmarttBot, and the Segment team for a live demo of the Developer Toolkit. See first-hand how the Developer Toolkit can help you streamline data collection, customize integrations, and scale your CDP implementation.
Guide
Download now.
The Ultimate Guide to Omnichannel
Marketing
In this guide we cover what an omnichannel strategy looks like, how to implement it at scale, and real-life success stories from brands across travel, e-commerce, and insurance industries.
Case Study
Read the story
Veronica Beard builds omnichannel experiences to decrease CAC by 20% with Segment
Customer Data Platform (CDP) Growth Marketing
With Segment, Veronica Beard delivers customer-first experiences based on real-time interactions across its customer experience stack.
Case Study
Read the story
Rugs.com unified the customer journey to achieve 400% revenue growth with Segment
Customer Data Platform (CDP) Growth Marketing
Rugs.com unified the customer journey to improved ad campaign effectiveness with connected data
Case Study
Read the story
The Vintage Bar achieves 6x growth with a futureproof tech stack and constant experimentation
Customer Data Platform (CDP) Growth Marketing
To supercharge its explosive growth, The Vintage Bar leverages Segment to power on-site experiments, first-party advertising strategies, and customer journey building.
Guide
Download now
Journeys 101: Getting Started with Omnichannel Journeys
Marketing Growth
In this guide, we show how our new feature Journeys can help customer experience teams build intelligent customer engagement across every channel and connected app.
Report
Download now
The State of Personalisation in the UK
Customer Data Platform (CDP) Marketing
A look at how attitudes, preferences, and experiences with personalisation in the United Kingdom have evolved over the past year.
Report
Download now
The State of Personalization 2021
Customer Data Platform (CDP) Marketing
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
Guide
Download now
The Data Privacy eBook: A practical guide to data privacy planning in 2021
Privacy Customer Data Platform (CDP)
Confused by the rapidly evolving data privacy landscape? In this guide you’ll learn more about data privacy and key considerations for GDPR, CCPA, Schrems II, browser privacy changes, mobile ad IDs, and more.
Guide
Download now
Customer Data Platforms: Build, Buy...or Both?
Customer Data Platform (CDP) Marketing Growth
This guide breaks down the CDP build vs. buy debate, and discusses a third option: harnessing the benefits of both with a hybrid approach.
Webinar
Watch now
Demystifying Data Residency with Segment
Customer Data Platform (CDP) Marketing Privacy
Join Arthur Viegers, AVP of Global Solutions Engineering at Segment for this in depth look into data residency and how your approach can become a competitive differentiator for your company.
Report
Download now
Connected Data is the Key to Continuously Improving Customer Experience
Customer Data Platform (CDP)
We partnered with industry experts at IDC to understand why connected data is critical to customer experience and digital transformation.
Webinar
Watch now
Know your Customer: Championing the Next Era of Marketing
Marketing Customer Data Platform (CDP) Growth
Learn how customer focused marketing, first-party data and omnichannel strategies are shaping industry trends where customer engagement is truly intelligent.
Guide
Download now
Why Every Retail Business Needs a CDP
Customer Data Platform (CDP)
Learn how the retail industry is adapting to a rapid shift in consumer preferences & how a CDP can help
Guide
Download now
Why Every Fintech Business Needs a CDP
Customer Data Platform (CDP)
Learn how the fintech industry is shifting focus to meet their customers online with our new guide
Guide
Download now
Why Every SaaS Business Needs a CDP
Customer Data Platform (CDP)
In our new guide, we look at new demands placed on SaaS companies & how CDPs can help
Guide
Download now
15 Ways to Use Data to Engage Your Customers
Marketing
15 ways you can use Segment and Twilio to power your customer engagement strategy at every stage of the customer lifecycle.
Guide
Download now
Digital Advertising in the Cookieless World
Customer Data Platform (CDP) Marketing Privacy
Learn how to deliver personalized and more transparent customer experiences in the absence of third-party cookies
Webinar
Watch now
How Stylepit Increased ROAS Without the Cookie
Customer Data Platform (CDP) Marketing Privacy
Learn how digital retailer Stylepit nearly doubled ROAS YoY with a first-party data strategy and Facebook Ads.
Guide
Download Now
4 Personalization Strategies for eCommerce Success
Marketing Growth
We’ve joined the experts at Slalom Consulting for a look at the state of retail marketing and what’s to come in 2021. Plus, four quick-start strategies to personalize the eCommerce experience with Segment and Braze that you can start using today.
Guide
Download Now
The 4-Step Guide to CDP Success
Customer Data Platform (CDP) Marketing Growth Analytics
Learn the necessary steps required to plan, mobilize and deliver a successful CDP project within any organization.
Report
Download now
The Ultimate Guide to Multi-Touch Attribution
Customer Data Platform (CDP) Marketing Analytics Growth
Learn how to successfully implement multi-touch attribution within your organization to more effectively acquire new customers
Report
Download now
50 Winning CDP Strategies: Customer data use cases to empower every team
Customer Data Platform (CDP) Marketing Analytics Growth
Learn how 50 companies use Customer Data Platforms to achieve business goals.
Report
Download now
The Customer Data Platform Report 2021
Customer Data Platform (CDP) Marketing Analytics Growth
We analyzed ten trillion data points to find out how the Customer Data Platform market is evolving.
Guide
Download now
Personalization 102: The Advanced Guide to Personalization
Marketing Customer Data Platform (CDP)
In-depth advice on how to take your personalization efforts to the next level.
Guide
Download now
Identity Resolution: A guide to the post-cookie world
Analytics Customer Data Platform (CDP) Marketing Growth Privacy
With the imminent death of the cookie, companies must invest in a first-party identity resolution solution to stay ahead of the pack.
Guide
Download now
ROAS: The Ultimate Guide to Advertising Efficiency
Marketing Customer Data Platform (CDP)
Learn how marketing teams are using customer data platforms to optimize return on ad spend, improve conversion rates, and boost advertising efficiency.
Report
Download now
2030, Today
Customer Data Platform (CDP)
A survey of over 4,000 decision makers to gauge current trends and future predictions for the customer data industry.
Report
Download now
Why Businesses Are Prioritizing Customer Data Platforms
Customer Data Platform (CDP) Growth Marketing
Understand why and how companies are using CDPs, as well as their successes and challenges.
Guide
Download now
The 5-Minute Guide to Customer Data Platforms
Customer Data Platform (CDP) Marketing
Starting out on your CDP journey? Read our new guide to get the fundamentals in under five minutes.
Guide
Download now
How to Build the Ultimate Tech Stack for Growth
Growth
Everything you need to know about building a tech stack in 2020.
Guide
Learn More
8 Practices to Maximize CDP ROI
Customer Data Platform (CDP) Growth Marketing
These 8 specific CDP best practices will help you get the most out of your CDP investment
Report
Download now
The Role of a CDP for Large Enterprises
Customer Data Platform (CDP)
Discover the three building blocks companies must establish to maximize the ROI from their CDP investment
Guide
Take the quiz
Segment’s Customer Data Maturity Model
Customer Data Platform (CDP)
Use Segment’s Customer Data Maturity Model to evaluate your data strategy and receive actionable recommendations on how to improve.
Webinar
Watch now
Determining the right CDP for your business
Customer Data Platform (CDP)
Learn how to build an effective RFP for your CDP evaluation.
Guide
Download now
9 personalization strategies to try in 2021
Customer Data Platform (CDP) Growth Marketing
Get your personalization strategy off the ground with these tried and tested tactics.
Guide
Download now
The Definitive Guide to Customer Data Platforms
Customer Data Platform (CDP)
The only guide you need to understand customer data platforms in 2020.
Guide
Download now
How to build an effective CDP RFP
Customer Data Platform (CDP)
Build an effective CDP RFP and select the right long term vendor using our best practices, frameworks, and templates.
Guide
Download now
How to measure and improve customer retention
Growth Marketing Customer Data Platform (CDP)
Learn how to create data-informed retention strategy, along with practical techniques you can use at all stages of the customer lifecycle.
Guide
Learn more
Build the right COVID-19 response plan
Customer Data Platform (CDP) Marketing
Build your COVID-19 response plan with Segment. Segment is committed to providing the resources you need to make the hard calls, deliver the right customer experiences, and set your business up for ongoing success.
Course
Sign up now
Growth Masters
Growth
Growth Masters: On-demand video lessons that help PMs build and grow products that their customers love.
Training
Join now
Segment Customer Community
Customer Data Platform (CDP) Marketing Growth Analytics Privacy
Connect with over 2000 industry experts and peers, find solutions to common challenges, build your thought leadership platform, and get access to educational content, best practices, rewards, and more.
Guide
Download now
The Customer Data Platform Report 2020
Customer Data Platform (CDP)
Customer data trends, analysis, and insights that we've summarized from talking to our thousands of customers.
Webinar
Watch now
Demystifying the single view of the customer
Marketing
Learn how to aggregate every customer touch point (web, mobile, 3rd party tools, etc.) into a unified customer profile to deliver personal user experiences.
Webinar
Watch now
Building an internal analytics infrastructure for growth
Growth
Ryan Koonce, Founder and CEO at Mammoth Growth, shares their proven 6 step process that helps companies mobilize their Segment customer data and build an internal infrastructure designed to deliver growth.
Webinar
Watch now
Growth Masters Panel: Adapting to rapidly changing market realities in e-commerce
Growth
We’ve enlisted three veterans from the e-commerce industry to share their perspectives on the evolving market — Lex Roman, Founder and Growth Design Lead at lexroman.com, Harini Karthik, Director of Data Science at Shipt, and Bryan Mahoney, CTO at Arfa.
Webinar
Watch now
STACKED: How high-growth companies are redefining the customer experience
Growth
Hear from Peter Cheung, Director of Performance Marketing and Analytics at Mejuri and Aaron Carter, Manager of Data Sciences and Digital Analytics at Staples Canada on how they transformed their marketing tech stack to drive growth and brand loyalty.
Case Study
Read their story
How Drift uses Segment Personas to convert high-intent leads to customers
Growth Marketing Customer Data Platform (CDP)
See how the Drift growth team uses account-based Personas to determine and immediately act on intent signals from users.
Webinar
Watch now
How Frame.io delivers a seamless customer experience with Personas
Marketing
Your customers don’t see channels, they see your brand. They expect you to remember who they are from one interaction to the next. Providing that seamless customer experience requires the right data and tight coordination between the end tools you use.
Case Study
Read their story
How Meredith uses Segment to power unified customer analytics across the enterprise
Growth
From People to Food + Wine, the publications of Meredith Corporation have a massive digital audience. Using Segment to centralize and access their customer data, Meredith has opened up unprecedented opportunities for growth.
Webinar
Watch now
STACKED: How high growth companies are redefining the customer experience
Growth
Hear from Jamie Dunbar Smyth, Chief Intelligence Officer at G-Loot on how they transformed their marketing tech stack to drive growth and brand loyalty.
Webinar
Watch now
Webinar: Build vs. Buy - Find the right balance for your data strategy
Growth
Your team has better things to do than waste time implementing new tools, wrangling data, and maintaining data pipelines.
Case Study
Read their story
Why ClearScore replaced their home-grown platform with Segment's customer data infrastructure
Analytics
By offering a consistent method of collecting data across back-end systems, websites, and mobile apps, getting data into ClearScore’s analytics platform has become significantly more simple with Segment.
Course
Go to lesson 1
Analytics Academy
Analytics Growth
Learn the basics of how to think about analytics and level-up to implementation strategies for what data to collect - each as one lesson per week.
Webinar
Watch now
STACKED: How high-growth companies are redefining the customer experience
Growth
Hear real-life stories from Kaiti Carpenter, Sr. Manager of the Run & Fitness Product at Under Armour about how they transformed their tech stack to drive growth and brand loyalty.
Guide
Download now
What to track and how to track it
Analytics
Tracking how users and customers interact with your product is an essential ingredient to growing your business. Or, as Peter Drucker (the godfather of management thinking) phrased it, “If you can't measure it, you can't improve it.”
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How Instacart uses data to improve the grocery delivery experience
Growth Analytics
Using Segment Sources, Instacart pairs behavioral data from their apps with customer support data from Zendesk, and email marketing data from Sendgrid.
Guide
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Grid® Report for Customer Data Platforms
Customer Data Platform (CDP)
This G2 Crowd Grid Report for Customer Data Platform (CDP) shows how leading CDP vendors compare based on product adoption, customer reviews, ease of use and more.
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16 Resources to learn everything about data privacy laws
Privacy
We’ve put together a list of 16 resources, including online courses, articles, and podcasts, to help you lear everything about data privacy laws.
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Analytics Starter Kit
Analytics
The Analytics Starter Kit will help you think the right way about analytics, choose metrics that matter, and become the analytics expert on your team.
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How EdX uses Segment as a customer data hub for product and business analytics
Analytics
How Segment enables edX to quickly add new business intelligence events, clean up event flows, and add or change existing integrations.
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Selecting the right data warehouse for analytics
Analytics
This guide will help you understand six key elements to consider when selecting a data warehouse for analytics. It will also dive into use cases best suited for top data warehouse providers.
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How Curology uses Personas to deliver high-performing, personalized ad campaigns
Marketing
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
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How Frame.io uses Personas to resolve support tickets faster and increase ad performance
Growth Marketing Customer Data Platform (CDP)
With the person-level profiles provided by Personas, the Frame.io team is able to resolve support tickets faster and personalize their marketing messages at each stage of the user journey.
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HBR Article: What's Your Data Strategy?
Growth Analytics
Authored by Leandro DalleMule (chief data officer at AIG) and Thomas H. Davenport (Distinguished Professor of IT at Babson College), this HBR article lays out a data strategy that will get your team years ahead of the status quo.
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How Bonobos used Segment and Facebook ads to increase offline sales
Growth
The American men’s clothing retailer ran ads in carousel format to increase consumer visits to its retail store locations and boost sales, resulting in 3X increase in offline purchases.
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Say goodbye to bad data with Protocols
Customer Data Platform (CDP)
You can’t make informed decisions if you don’t trust your underlying data. Protocols, Segment's data governance product, automatically prevents and detects data quality issues before they steer your teams in the wrong direction.
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Data-driven vs. data-informed
Analytics Growth
Does data make the decision, or do you use data to help you make a decision? Your choice will change your company’s relationship with data.
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451 Research Pathfinder Report
Customer Data Platform (CDP)
Read this 451 Research report to see how organizations respond to the rising importance of a single customer view in the data-driven experience economy.
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Validating clickstream events
Growth Analytics
Read how Turo uses Segment to track user (clickstream events) on their website & mobile apps.
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How Breather uses Segment Ad Sources to get better ROI on ads
Analytics
How Breather uses Segment to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
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How to automagically identify high-intent leads
Growth
Watch this recorded webinar to learn how Guillaume Cabane, VP of Growth at Drift, combines different sources of intent data to get ahead of the buyer journey and reach early-stage prospects with a personalized offer.
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New Relic uses Segment as the core of its growth marketing technologies
Growth Marketing
Segment is the bedrock piece of technology that lets its growth marketers track their entire customer journey.
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Why a data governance strategy is essential
Customer Data Platform (CDP)
A data governance strategy is your plan of attack to prevent your company from collecting bad data.
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Unlocking custom audiences that convert
Growth Marketing
The key to conversion is delivering a relevant message to your target audience that pulls in context from their past actions, persona, and stage in the buying cycle. This guide will show you how.
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How InVision designs predictive models using Segment warehouses
Analytics
To keep up with a growing customer base, InVision used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
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Segment on Customer Data
Customer Data Platform (CDP)
Segment on Customer Data uncovers everything we've learned helping tens of thousands of teams collect, analyze, and act on billions of pieces of customer data.
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How DigitalOcean uses Segment to query data to answer complex questions
Analytics
How Segment made it easy for DigitalOcean to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
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What is data orchestration and why is it essential for data analysis?
Analytics
Data orchestration is all about making your data more useful. Too many companies today are leaving their data fragmented and in silos. That prevents them from easily getting a full understanding of what their data is telling them.
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How LogMeIn builds a data-driven culture with Segment
Analytics Growth
Segment helped LogMeIn develop a standard way to access and use data to build better software for millions of customers.
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What is a data protection officer?
Privacy
To help your company maintain compliance with data privacy laws, you need to assign someone to oversee data privacy. That person should be a data protection officer (DPO).
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How Product Hunt uses Segment to make data-driven redesign decisions
Analytics
See how Segment enables Product Hunt to spend more time improving their product and less on managing metrics.
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How SpotHero uses Segment and Looker to unlock user insights across the entire organization
Growth
With the powerful combination of Segment and Looker, SpotHero increased conversions by uncovering insights into user purchase behavior.
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How Segment Protocols creates clean, reliable data that Creative Market can trust
Analytics Growth
Segment Protocols offers Creative Market the opportunity to develop an actionable Tracking Plan that can validate and enforce their customer data before it is distributed downstream.
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How to protect customer data: A marketers' guide
Marketing Privacy
Read more about how to protect your customer's data with these 5 steps.
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How DigitalOcean uses Segment Personas to drive ad conversions and email opens
Growth
With Segment Personas, DigitalOcean’s user acquisition team could test and execute more campaigns and experiments. Today, DigitalOcean uses Personas across their paid acquisition and email efforts.
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6 principles for great customer data management
Customer Data Platform (CDP)
Following these six principles of customer data management will go a long way to simplifying your data collection and making your data more useful.
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CDP Buyer's Guide
Customer Data Platform (CDP)
Today’s most beloved brands use first-party data to enhance user experiences. A Customer Data Platform (CDP) can help you do just that – and this guide will help you decide if a CDP is right for you.
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Why IBM enlists Segment to standardize data across its cloud platform
Analytics
IBM Cloud uses Segment to standardize data collection and route data to its marketing and analytics tools. With consistent data, the team is able to uncover insights and take actions to address client needs.
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Customer analytics: How to use customer data analysis for higher ROI
Customer Data Platform (CDP) Analytics
Customer analytics go beyond just making smart marketing decisions. They can also have a huge impact on your bottom line.
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How Contentful uses Segment to optimize marketing performance and product design
Analytics
To keep up with a growing customer base, Contentful used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
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Everything you need to know about customer data integration
Customer Data Platform (CDP)
Data silos happen when there’s a wall between two or more sets of data. It prevents you from accurately making decisions based on your data.
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Why your company needs a data privacy policy
Privacy
As a result of new data privacy legislation, it matters more than ever that you make clear how your company uses data.
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How Tradesy built a fine-grained view of their customers
Growth
Using Segment for data collection and transformation, the Tradesy team saved over 6 months of engineering time and significantly reduced their time to insight.
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How to identify your best customers and find more just like them
Growth
This guide will show you how to segment your audience to reach customers with an irresistible offer right at the right time.
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CDP vs DMP: A Complete Guide to These Two Platforms and How to Choose the Right One
Customer Data Platform (CDP)
Customer data platforms, or CDPs, and data management platforms, or DMPs, are often confused with each other.
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How Prosper reduced analytics installation from months to minutes
Analytics Customer Data Platform (CDP)
Using Segment as their customer data hub to collect, translate, and route their analytics data to all of their third-party analytics tools, Proper empowers teams to turn on the tools they need with a flip of the switch.
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How to choose the best customer data platform in 6 steps
Customer Data Platform (CDP)
Finding the right CDP for your company isn’t an easy process. There are a lot to choose from, but it’s not something that should be taken lightly. That’s why we put together this guide to help you easily identify the best CDP for your company.
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What is a CDP? Customer data platforms explained
Customer Data Platform (CDP)
A CDP is software that combines data from multiple tools to create a database of your customers. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns.
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How The Knot Worldwide uses Segment data to guide couples on their personal journey
Growth
With Segment, The Knot Worldwide standardized data across multiple devices, gaining actionable insights to optimize customer features and increase their conversions.
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How D2iQ measures and optimizes its support teams
Analytics
To keep up with a growing customer base, D2iQ used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
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How a data strategy framework can make data collection simple
Analytics
The problem is, data strategies are complex. There are a lot of moving parts to them, so creating one can be difficult. That’s why we’ve put together a framework to help you identify exactly what needs to go into your data strategy.
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How Typeform uses Segment Protocols to fuel growth through trusted customer data
Analytics Growth
With Protocols, analysts and marketers at Typeform have high-quality data they can trust.
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Segment University
Analytics Customer Data Platform (CDP)
At Segment University you can find courses ranging from Implementation Fundamentals to Advanced Features, organized by product.
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Synapse 2018 Videos
Customer Data Platform (CDP)
Synapse is a one-day event designed to help engineers, product leaders, and growth marketers harness the full power of their customer data.
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How Trustpilot analyzes the entire customer experience
Analytics
By pushing CRM data into their Redshift database via Segment, Trustpilot can now cross-reference it against their product data.
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Getting Started with CDP: The Complete Guide
Customer Data Platform (CDP)
Customer Data Platforms are one of the fastest-growing categories in software today. Yet comparatively few understand the real benefit they can have to your business. In this guide, you’ll get a jargon-busting introduction to what a CDP is.
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Why first-party data is the key to data privacy
Privacy
If consumer trust and compliance are important to your company, and they should be, there’s only one type of data you should collect—first-party data.
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How Stylepit increased ROAS by 70% without the cookie
Customer Data Platform (CDP) Growth Marketing
Working with marketing agency Atcore, Stylepit leveraged a first-party customer data strategy to power new digital retail initiatives and rethink existing advertising strategies.
