Resources

Books, guides, and videos to help you on your customer data journey


All resources

Building Flexible Data Architectures for Enhanced Customer Engagement
Webinar
Customer Data Platform (CDP)

Building Flexible Data Architectures for Enhanced Customer Engagement

In this interactive session we sit with Kevin Niparko, VP of Product at Twilio Segment, to learn why data strategy alignment is paramount to take advantage of AI breakthroughs

4 Step Guide to CDP Success
Guide
Customer Data Platform (CDP)

The 4-Step Guide to CDP Success

This guide breaks down how to

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Webinar
Customer Data Platform (CDP)Identity ManagementEngineering/Development

Segment Workspace Workshop: Get Started Collecting, Connecting and Activating Data

During this session, we demonstrate exactly how to collect, connect and activate your customer data with ease — empowering other teams with the data they need to build real-time personalized experiences that drive new and sustainable revenue.

Kathleen-Webinar-Event Promotion-Web-Resource-1200x630
Webinar
Customer Data Platform (CDP)Customer EngagementCustomer Data & AnalyticsPersonalizationAIMarketingAnalytics

How to Transform Data into Delight with AI-Powered Personalization

In this interactive webinar, we demonstrate how Twilio Segment’s CDP helps businesses create complete, real-time profiles and use predictive AI to anticipate customer needs and power personalized experiences.

TS CNT ebook -Why bad data happens to good companies--RT-1200x630
Guide
Customer Data & AnalyticsCustomer Data Platform (CDP)

Why bad data happens to good companies

Learn about the common challenges businesses face when trying to maintain the accuracy and integrity of their data at scale.

Demo Video-TS-EVENT-BM-SessionVideoPreview-1050x600
Webinar
Customer Data Platform (CDP)Customer EngagementCustomer Data & AnalyticsIdentity ManagementPrivacyAnalyticsPersonalizationEngineering/Development

See Twilio Segment’s CDP in Action: How to Build and Enrich Customer Profiles

Watch this short tutorial to see how Segment’s CDP enables businesses to build comprehensive and trusted customer profiles — allowing them to craft stronger, more meaningful customer relationships through 1:1 personalized journeys.


Getting started is easy

Start connecting your data with Segment.