Resources

Books, guides, and videos to help you on your customer data journey


All resources

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Report
Customer Data Platform (CDP)Customer Data & Analytics

Informe de la plataforma de datos del cliente del 2023

Mediante el análisis de casi 12 billones de llamadas API de la plataforma Twilio Segment, compartiremos las principales tendencias comerciales y de consumidores que hemos observado durante los últimos 12 meses.

TS-CNT-ebook--PORT CDP Report 2023--RT-1200x630
Report
Customer Data Platform (CDP)Customer Data & Analytics

Relatório da Plataforma de Dados do Cliente 2023

Ao examinar quase 12 trilhões de chamadas por meio de API da plataforma Twilio Segment, compartilharemos as principais tendências de consumo e negócios que observamos nos últimos 12 meses.

beyond the basics guide
Guide
MarketingCustomer Data & AnalyticsAdvertisingPersonalizationCustomer Engagement

Beyond the basics: Personalization tactics that actually convert

This guide goes beyond fluffy best practices to help companies navigate the complexities of personalization at scale.

TS-EVENT--Mixpanel wbnr 523--Web-Resource-1200x630 (1)
Webinar
Customer Data Platform (CDP)PersonalizationCustomer Data & AnalyticsGrowthCustomer Engagement

How Data-Driven Personalization Fuels Growth in Economic Uncertainty

In the session, Winona will share how the team used Twilio Segment and Mixpanel to build rich customer profiles and cohorts to personalize their customer experiences, making data-driven decisions to iterate and improve performance marketing.

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Webinar
Customer Data Platform (CDP)Customer Engagement

4 Formas de Preparar Sua Estratégia de Aquisição de Clientes para o Futuro

Neste webinar, traremos nosso Engenheiro de Soluções e a Especialista em Vendas da Twilio Segment, que discutirão como impulsionar um crescimento eficiente, desde a aquisição até a retenção.

TS-CNT-ebook--SingleViewofCustomer--RT-1200x630 (1)
Guide
AnalyticsCustomer Data & AnalyticsPersonalizationIdentity Management

Building a Single View of the Customer With Identity Resolution

In this guide, we aim to break down the essential concepts of Identity Resolution for you with best practices, actionable steps to get started, pitfalls to avoid, customer use cases, and more.


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