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Recent coverage

How Customer Data Platforms Play A Role In Securing Big Data How Customer Data Platforms Play A Role In Securing Big Data August 3, 2020
Post-Privacy Shield, what chance for a Brexit data adequacy deal? Post-Privacy Shield, what chance for a Brexit data adequacy deal? July 23, 2020
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges July 20, 2020
Here's what you need to know about the California Consumer Privacy Act Here's what you need to know about the California Consumer Privacy Act June 30, 2020
What IT Leaders Need To Know About CDP Adoption What IT Leaders Need To Know About CDP Adoption June 29, 2020
Meet the 53 most valuable enterprise tech startups Meet the 53 most valuable enterprise tech startups June 26, 2020
Analytics For Startups: The Starter Kit Analytics For Startups: The Starter Kit June 25, 2020
Pandemic spurs adoption of digital ad and customer success tools Pandemic spurs adoption of digital ad and customer success tools June 19, 2020
How Early-Stage Companies Can Approach Selling B2B How Early-Stage Companies Can Approach Selling B2B June 16, 2020
5 musts marketers will need to navigate in a post-COVID world 5 musts marketers will need to navigate in a post-COVID world June 10, 2020
California’s New Privacy Laws Reach Beyond State Lines California’s New Privacy Laws Reach Beyond State Lines May 13, 2020
The Do's and Dont's of Database Design, According to Experts The Do's and Dont's of Database Design, According to Experts May 7, 2020
How can good customer data platforms help businesses? How can good customer data platforms help businesses? May 7, 2020
Here’s everything European businesses need to know about California’s data legislation Here’s everything European businesses need to know about California’s data legislation May 5, 2020
Segment On Life As a CDP In The Age Of Coronavirus Segment On Life As a CDP In The Age Of Coronavirus April 9, 2020
Coding for Compliance with California’s New Privacy Laws Coding for Compliance with California’s New Privacy Laws April 3, 2020
California’s Privacy Law Spells Opportunity for Compliance Startups California’s Privacy Law Spells Opportunity for Compliance Startups March 31, 2020
What makes a good customer data platform? What makes a good customer data platform? March 30, 2020
Coalition of 170 tech CEOs and VCs call on California to start COVID-19 testing this weekend Coalition of 170 tech CEOs and VCs call on California to start COVID-19 testing this weekend March 13, 2020
Segment expands ANZ operations with 50 new customers Segment expands ANZ operations with 50 new customers March 6, 2020
Scattered Data: CDPs Are Needed To Pull It All Together, Study Says Scattered Data: CDPs Are Needed To Pull It All Together, Study Says February 28, 2020
What’s Behind the Platform of Independents? What’s Behind the Platform of Independents? February 10, 2020
5 things marketers should know about data privacy in 2020 5 things marketers should know about data privacy in 2020 January 28, 2020
Why Segment's Customers Aren't Worried About CCPA Why Segment's Customers Aren't Worried About CCPA January 21, 2020
CRM is not enough, declares new coalition of technology firms CRM is not enough, declares new coalition of technology firms January 20, 2020
200-Plus Companies Unite Against CRM 200-Plus Companies Unite Against CRM January 17, 2020
Software Upstarts Hit Salesforce, Oracle on Tech and Sales Practices Software Upstarts Hit Salesforce, Oracle on Tech and Sales Practices January 16, 2020
New coalition of software startups takes aim at Salesforce, Oracle, SAP New coalition of software startups takes aim at Salesforce, Oracle, SAP January 16, 2020
Why Marketers are Calling Time on ‘Data Gossip’ Why Marketers are Calling Time on ‘Data Gossip’ January 9, 2020
Startups Chase $55 Billion Boom Fueled by California Privacy Law Startups Chase $55 Billion Boom Fueled by California Privacy Law January 3, 2020
“CRM is not enough:" Martech companies sign pledge to change the data ecosystem for customers “CRM is not enough:" Martech companies sign pledge to change the data ecosystem for customers January 3, 2020
Discover the Winners of Adweek’s 2019 Podcast of the Year Awards Discover the Winners of Adweek’s 2019 Podcast of the Year Awards December 9, 2019
Three reasons to practice good manners with your customers’ data Three reasons to practice good manners with your customers’ data December 6, 2019
How Segment survived its brush with death to become a Customer Data Infrastructure unicorn How Segment survived its brush with death to become a Customer Data Infrastructure unicorn December 4, 2019
Meet 22 of the most important executives shaping the future of marketing technology Meet 22 of the most important executives shaping the future of marketing technology October 23, 2019
These are the top Y Combinator companies of all time, based on valuation These are the top Y Combinator companies of all time, based on valuation October 2, 2019
Segment’s new privacy portal helps companies comply with expanding regulations Segment’s new privacy portal helps companies comply with expanding regulations September 25, 2019
Segment builds up executive team, aims for the enterprise market Segment builds up executive team, aims for the enterprise market August 14, 2019
Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise August 5, 2019
How to build the best martech stack for data-driven marketing: A guide How to build the best martech stack for data-driven marketing: A guide July 19, 2019
These Forbes Under 30 Founders Are Now Running The Next Billion-Dollar Startups These Forbes Under 30 Founders Are Now Running The Next Billion-Dollar Startups July 16, 2019
How Koala used Segment to build out its customer data infrastructure How Koala used Segment to build out its customer data infrastructure July 4, 2019
Mary Meeker's 2019 Internet Trends Report Mary Meeker's 2019 Internet Trends Report June 11, 2019
Analytics for startups: the plug and play guide Analytics for startups: the plug and play guide June 7, 2019
Segment’s President on Tripping Up Early, Growing a Unicorn, Loving GDPR and Customer Data Segment’s President on Tripping Up Early, Growing a Unicorn, Loving GDPR and Customer Data June 7, 2019
Travel management startup updates data infrastructure to improve engagement analytics Travel management startup updates data infrastructure to improve engagement analytics May 14, 2019
Modern Office: Inside Segment’s sound-sensitive San Francisco headquarters Modern Office: Inside Segment’s sound-sensitive San Francisco headquarters April 15, 2019
Five Questions with… Segment CEO Peter Reinhardt Five Questions with… Segment CEO Peter Reinhardt April 8, 2019
Segment's US$175m cash injection highlights rapid rise of customer data platforms Segment's US$175m cash injection highlights rapid rise of customer data platforms April 5, 2019
Startup Segment is Worth $1.5 Billion Startup Segment is Worth $1.5 Billion April 2, 2019
The Billion-Dollar Startup Helping Companies Manage Customer Data The Billion-Dollar Startup Helping Companies Manage Customer Data April 2, 2019
Segment Raises $175M For Customer Data Infrastructure Segment Raises $175M For Customer Data Infrastructure April 2, 2019
These 50 Start-Ups May Be the Next ‘Unicorns’ These 50 Start-Ups May Be the Next ‘Unicorns’ February 10, 2019
Customer Data Infrastructure provider Segment launches first channel program Customer Data Infrastructure provider Segment launches first channel program January 23, 2019
Ceasing to really matter? Why our digital world renders CRMs obsolete Ceasing to really matter? Why our digital world renders CRMs obsolete January 23, 2019
How this SaaS company struck gold on its third business plan How this SaaS company struck gold on its third business plan January 2, 2019
The boss who tried to kill his business The boss who tried to kill his business October 29, 2018
Segment hires first CFO from Twilio Segment hires first CFO from Twilio October 25, 2018
How I built a… customer data platform How I built a… customer data platform October 23, 2018
Segment adds quality tracking for incoming data to its resume Segment adds quality tracking for incoming data to its resume September 20, 2018
Segment adds governance features to its data unification platform Segment adds governance features to its data unification platform September 20, 2018
How Segment went from monolithic to microservices and back again How Segment went from monolithic to microservices and back again August 10, 2018
The CEO of a hot Silicon Valley startup reveals the single way you'll know whether or not people will actually buy your product The CEO of a hot Silicon Valley startup reveals the single way you'll know whether or not people will actually buy your product August 5, 2018
This 28-year-old crashed his company twice — here's how he turned that same company into a huge success This 28-year-old crashed his company twice — here's how he turned that same company into a huge success August 3, 2018
Microservices vs Monolith: Lessons from the Coalface Microservices vs Monolith: Lessons from the Coalface July 31, 2018
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp July 3, 2018
22 Books Anyone Who Wants to Succeed Should Read 22 Books Anyone Who Wants to Succeed Should Read June 26, 2018
Segment to open EMEA headquarters in Dublin and create 100 jobs Segment to open EMEA headquarters in Dublin and create 100 jobs May 31, 2018
Tech company Segment to create 100 jobs in Ireland Tech company Segment to create 100 jobs in Ireland May 31, 2018
5 last-minute GDPR resources to help bring businesses into compliance 5 last-minute GDPR resources to help bring businesses into compliance May 23, 2018
It’s Day One of GDPR, and Facebook, Google Are Accused of Breaking New Rules It’s Day One of GDPR, and Facebook, Google Are Accused of Breaking New Rules May 5, 2018
Segment employs its hub position to implement GDPR deletion or suppression requests Segment employs its hub position to implement GDPR deletion or suppression requests April 24, 2018
Segment launches new GDPR compliance tools Segment launches new GDPR compliance tools April 24, 2018
Facebook is now in the data-privacy spotlight. Could Google be next? Facebook is now in the data-privacy spotlight. Could Google be next? April 11, 2018
Apple’s Cook Has Pointed Advice for Facebook’s Zuckerberg Apple’s Cook Has Pointed Advice for Facebook’s Zuckerberg March 29, 2018
Facebook, longtime friend of data brokers, becomes their stiffest competition Facebook, longtime friend of data brokers, becomes their stiffest competition March 29, 2018
Why the GDPR is actually a good thing for brands Why the GDPR is actually a good thing for brands February 21, 2018
Y Combinator Is Launching A “Grad School” For Booming Startups Y Combinator Is Launching A “Grad School” For Booming Startups February 8, 2018
Personalization Is a Priority for Retailers, but Can Online Vendors Deliver? Personalization Is a Priority for Retailers, but Can Online Vendors Deliver? January 30, 2018
5 Tips for Retail Brands Trying to Get More Personal With Their Customers 5 Tips for Retail Brands Trying to Get More Personal With Their Customers January 29, 2018
51 enterprise startups to bet your career on in 2018 51 enterprise startups to bet your career on in 2018 January 1, 2018
6 Lessons Learned From Tech Accelerators According To CEOs 6 Lessons Learned From Tech Accelerators According To CEOs December 26, 2017
Tech Trends That Will Shape Marketing In 2018 Tech Trends That Will Shape Marketing In 2018 December 16, 2017
The battle for control of data could be just starting The battle for control of data could be just starting November 20, 2017
Ahead of GDPR, Segment sees growing pushback against third-party data sharing Ahead of GDPR, Segment sees growing pushback against third-party data sharing November 16, 2017
Segment has a plan to help companies comply with GDPR data privacy requests Segment has a plan to help companies comply with GDPR data privacy requests November 16, 2017
Personalized Customer Experience Increases Revenue And Loyalty Personalized Customer Experience Increases Revenue And Loyalty October 29, 2017
Segment launches Personas to capture its ecosystem data into customer profiles Segment launches Personas to capture its ecosystem data into customer profiles October 25, 2017
The Next Billion Dollar Startups The Next Billion Dollar Startups October 24, 2017
These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience October 9, 2017
Success Without A Diploma: How 3 MIT Dropouts Made It Big Success Without A Diploma: How 3 MIT Dropouts Made It Big September 12, 2017
Segment Nets $64 Million to Grow Customer Data Platform Segment Nets $64 Million to Grow Customer Data Platform July 13, 2017
Marketing data startup Segment raises $64M Marketing data startup Segment raises $64M July 13, 2017
This S.F. customer data company landed $64 million to double its roster This S.F. customer data company landed $64 million to double its roster July 13, 2017
This former Twitter exec thinks he's found the next Salesforce — and it just hit $109 million in funding This former Twitter exec thinks he's found the next Salesforce — and it just hit $109 million in funding July 13, 2017
How Glossier uses data to make content and commerce work How Glossier uses data to make content and commerce work June 13, 2017
Segment can now track users across sites without third-party cookies Segment can now track users across sites without third-party cookies June 6, 2017
Segment's cross-domain analytics bypasses third-party data aggregators Segment's cross-domain analytics bypasses third-party data aggregators June 6, 2017
Why You Can’t Concentrate at Work Why You Can’t Concentrate at Work May 9, 2017
12 Top Tech Leaders To Watch in 2017 12 Top Tech Leaders To Watch in 2017 January 19, 2017
Segment adds Google BigQuery to expand its customer data platform Segment adds Google BigQuery to expand its customer data platform December 9, 2016
How One Firm Lowered Its Open-Office Noise How One Firm Lowered Its Open-Office Noise November 15, 2016
How One Start-Up Used Data to Solve a Common Office Problem How One Start-Up Used Data to Solve a Common Office Problem October 18, 2016
Breather Does Better When Facebook And Google Ad Data Is Together Breather Does Better When Facebook And Google Ad Data Is Together September 9, 2016
Segment adds automatic data collection for mobile apps Segment adds automatic data collection for mobile apps June 8, 2016
Data Delivers Detente Between Product And Marketing At Relay Foods Data Delivers Detente Between Product And Marketing At Relay Foods May 31, 2016
As venture capital dries up, tech start-ups discover frugality As venture capital dries up, tech start-ups discover frugality April 30, 2016
Segment adds more data sources besides apps and sites to its hub Segment adds more data sources besides apps and sites to its hub April 6, 2016
Segment helps businesses integrate third-party sources into their data pipelines Segment helps businesses integrate third-party sources into their data pipelines April 6, 2016
Segment adds third-party sources like Zendesk and Stripe to help companies truly understand customer experience Segment adds third-party sources like Zendesk and Stripe to help companies truly understand customer experience April 6, 2016
The Tools Early-Stage Startups Actually Need to Understand Their Customers The Tools Early-Stage Startups Actually Need to Understand Their Customers February 20, 2016
Segment launches new mobile platform to let marketers test app services faster Segment launches new mobile platform to let marketers test app services faster November 11, 2015
Data hub Segment plans to double its employment, improve product with big funding round Data hub Segment plans to double its employment, improve product with big funding round October 9, 2015
Segment Raises $27 Million For Its “One API To Rule Them All” Segment Raises $27 Million For Its “One API To Rule Them All” October 9, 2015
Accel Bets Big On Startup-To-Startup APIs Accel Bets Big On Startup-To-Startup APIs March 15, 2015
Do APIs Eliminate Middle Management Or Improve Quality of Life? Do APIs Eliminate Middle Management Or Improve Quality of Life? February 4, 2015
Dropping the '.io,' Segment picks up $15M to become a bigger customer data hub Dropping the '.io,' Segment picks up $15M to become a bigger customer data hub October 8, 2014
How Open Source Helped Segment Grow a Healthier Company How Open Source Helped Segment Grow a Healthier Company August 11, 2014
Some simple but important reminders on how user analytics can help you make more money Some simple but important reminders on how user analytics can help you make more money May 19, 2014
One API To Rule Them All – Segment.io Lets Mobile Developers Send Analytics Data To Dozens Of Services, Without Resubmitting To App Stores One API To Rule Them All – Segment.io Lets Mobile Developers Send Analytics Data To Dozens Of Services, Without Resubmitting To App Stores June 3, 2013
Segment.io launches iOS and Android SDKs to enable every app analytics solution — all at once Segment.io launches iOS and Android SDKs to enable every app analytics solution — all at once June 3, 2013
YC-Backed Segment.io Lets Developers Integrate With Multiple Analytics Providers In Hours, Not Weeks YC-Backed Segment.io Lets Developers Integrate With Multiple Analytics Providers In Hours, Not Weeks January 25, 2013
How Customer Data Platforms Play A Role In Securing Big Data How Customer Data Platforms Play A Role In Securing Big Data August 3, 2020
Post-Privacy Shield, what chance for a Brexit data adequacy deal? Post-Privacy Shield, what chance for a Brexit data adequacy deal? July 23, 2020
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges July 20, 2020
See more articles

Segment is the world's leading
Customer Data Platform (CDP)

Help icon We help more than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
Provide icon We provide a unified view of their own customer data across every channel: website, apps, payments, help desk, etc., all while respecting their customers' privacy.
Use icon Using Segment, companies can innovate on the customer experience faster, building trusted relationships with their customers while putting their privacy first.
Numbers
2011 Founded
500+ Employees
20,000+ Customers
Funding
$284M Total funding
Series D Last round
Offices Use icon San Francisco HQ Use icon New York Use icon Denver Use icon Vancouver Use icon Dublin Use icon London Use icon Sydney
Founders Peter Reinhardt Peter Reinhardt Ilya Volodarsky Ilya Volodarsky Calvin French-Owen Calvin French-Owen
Investors
Accel • GV • Meritech Capital • Y Combinator Continuity • eVentures • Thrive Capital • General Catalyst • SV Angel Sapphire Ventures • Kleiner Perkins Caufield & Byers • New Enterprise Associates
Background

History

Founds the Platform of Independents Founds the Platform of Independents a coalition of 200+ companies that is against the CRM suite model and dedicated to building software that is customer-first, interoperable, and free of vendor lock-in. Launches Visual Tagger Launches Visual Tagger a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code.
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2020
Launches the Segment Startup Program Launches the Segment Startup Program a new initiative to help early-stage companies reach key product milestones and effectively grow their business. Raises $175M Series D Raises $175M Series D co-led by Accel, Meritech Capital and GV. Launches Functions Launches Functions allowing companies to easily build custom data integrations for their first-party customer data — no additional infrastructure required.
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2019
Launches privacy tools Launches privacy tools that streamline and simplify GDPR compliance. Expands into EMEA Expands into EMEA opening its first European office in Dublin. Launches Protocols Launches Protocols a data governance product, completing Segment’s three layer customer data platform.
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2018
Raises $64M Series C Raises $64M Series C led by YC Continuity and GV; Ali Rowghani, Y Combinator Partner and former Twitter COO, joins board. Hosts Synapse Hosts Synapse its first–ever user conference. Introduces Personas Introduces Personas allowing companies to unify first–party data and manage audiences to deliver more personalized experiences.
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2017
Launches Sources Launches Sources allowing companies to easily integrate first-party data from all customer touch points into data warehouses.
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2016
Raises $27M Series B Raises $27M Series B led by Thrive with participation from Accel and Kleiner Perkins.
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2015
Raises $15M Series A Raises $15M Series A led by Accel, Kleiner Perkins and e.ventures. Launches Warehouses Launches Warehouses allowing companies to easily pipe their data into warehouses for analysis.
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2014
Launches Segment Launches Segment the hosted version of analytics.js
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2013
Introduces analytics.js Introduces analytics.js the hassle-free way to integrate analytics into any web application, to the open source community.
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2012
Segment.io accepted into Y Combinator Segment.io accepted into Y Combinator (YC S11)
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2011
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  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011

News

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June 24, 2020 Segment Appoints First Ever Regional Vice President of Asia Pacific and Japan Read article Button arrow
April 29, 2020 Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes Read article Button arrow
March 11, 2020 Segment Recognized as One of Forbes' Best Startup Employers for 2020 Read article Button arrow
March 3, 2020 Segment Named One of the Most Promising Private Companies in Enterprise Tech Read article Button arrow
March 3, 2020 Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019 Read article Button arrow
March 3, 2020 Segment Named One of the Most Promising Private Companies in Enterprise Tech Read article Button arrow
March 2, 2020 Sue Barsamian Joins Segment’s Board of Directors Read article Button arrow
February 26, 2020 The CDP Report 2020: The Rise of Customer Data Platforms Read article Button arrow
January 16, 2020 “CRM Is Not Enough,” Say Leading Independent Software Companies Read article Button arrow
November 15, 2019 Segment Named Among The Fastest Growing Companies in North America on Deloitte's 2018 Technology Fast 500™ Read article Button arrow
January 23, 2019 Introducing Segment Select: A new partner program to help customers leverage their first-party data through certified partners Read article Button arrow
January 14, 2019 Introducing FTFY: Fixed That For You, a podcast about data and algorithms Read article Button arrow
October 25, 2018 Segment Appoints Sandra Smith as Chief Financial Officer Read article Button arrow
September 20, 2018 Customer Data Infrastructure (CDI) is the new CRM Read article Button arrow
September 20, 2018 Introducing Protocols: Say goodbye to bad data Read article Button arrow
September 13, 2018 Segment Named to Forbes’ 2018 Cloud 100 List for Third Consecutive Year Read article Button arrow
September 12, 2018 Unify your customer data with Segment and IBM Db2 Warehouse on Cloud Read article Button arrow
June 7, 2018 Segment Named a Gartner Cool Vendor in Application Architecture, Infrastructure and Integration Read article Button arrow
June 1, 2018 Mark your calendar: Synapse 2018 coming to San Francisco Read article Button arrow
May 31, 2018 Segment Expands its Global Footprint, Opens EMEA Headquarters in Dublin Read article Button arrow
May 15, 2018 Put your customers first with Personas Read article Button arrow
May 10, 2018 Glassdoor And Battery Ventures Recognize Segment As One Of The Best Cloud Computing Companies To Work For Read article Button arrow
April 24, 2018 Streamline GDPR compliance with Segment’s end-user privacy tools Read article Button arrow
March 20, 2018 Snowflake is now available on Segment Read article Button arrow
December 29, 2017 Reducing Indoor Carbon Dioxide Read article Button arrow
November 16, 2017 Segment and the GDPR Read article Button arrow
October 25, 2017 Segment Announces Personas Read article Button arrow
July 18, 2017 Segment Named to Forbes' 100 Best Cloud Companies for Second Year in a Row Read article Button arrow
July 13, 2017 Segment Raises $64m Read article Button arrow
July 13, 2017 The New App: Sources and Destinations Read article Button arrow
June 6, 2017 Introducing Cross-Domain Analytics: Unify Customer Profiles Across Your Brands Read article Button arrow
June 2, 2017 Analyzing Segment’s Commute Time Read article Button arrow
May 11, 2017 Creating a User Research Program that Drives Itself Read article Button arrow
April 21, 2017 Offsetting Our Carbon Footprint on Earth Day and Beyond Read article Button arrow
February 7, 2017 Our Stance on Immigration Read article Button arrow
October 19, 2016 Improving Our Focus by Measuring Sound Levels Read article Button arrow
April 6, 2016 Introducing Sources: Your Data, Together at Last Read article Button arrow
January 26, 2016 Segment is Officially a Green Business Read article Button arrow
December 10, 2015 Introducing Warehouses: Web and Mobile Data to SQL in Minutes Read article Button arrow
November 30, 2015 Opening up Segment to Mobile Partners Read article Button arrow
October 9, 2015 Segment Raises $27 Million Series B from Thrive, Accel Read article Button arrow
February 25, 2015 Introducing the Schema Read article Button arrow
October 8, 2014 Segment Raises $15 Million Series A Read article Button arrow
August 28, 2014 Announcing Segment for Ecommerce Read article Button arrow
February 7, 2013 We Just Launched Analytics Academy! Read article Button arrow
January 7, 2013 The Future of Analytics.js Read article Button arrow