Google Display & Video 360 for Personas
Streamlines activation of end-to-end ad campaigns under Google Marketing Platform
Supports audience uploads that can be used to target and exclude customers
Automates bidding and optimization of display ads
Surfaces insights and recommendations to optimize ad spend
How Google Display & Video 360 (DV360) for Personas Works
Google Display & Video 360 (DV360) is available for Personas customers only. In order to use DV360, Personas customers must use analytics.js and have a Google Marketing Platform account. The integration has two components: the DoubleClick Floodlight tag (client-side cookie sync) and the Personas DV360 integration (server-side audience sync). The DoubleClick Floodlight tag is a client-side tag from Google to track and report conversions for web traffic; to implement the DoubleClick Floodlight tag, read our documentation here. The Personas DV360 integration sends audience lists of
android.idfa server-side from Personas to DV360 to enable retargeting or suppression on Google Marketing Platform.
Get more out of Google Display & Video 360 (DV360) with Segment
In order to use Google Display & Video 360 (DV360) with Segment, you need to be using our Personas product. Request a demo to learn more.
Using DV360 with Segment streamlines your audience creation and management for activation on Google Marketing Platform and ensures audience consistency across your ad platforms. Personas automates the manual process of resolving disparate customer data across devices and channels. With the Segment Identity Graph, Personas intelligently merges all user data into complete, customer-level profiles. This way you know that you are targeting the right people with the right ad.
Personas offers an intuitive drag-and-drop interface that you can use to create Audiences that you can sync right to Google DV360. Every time new customers are added to that audience, it will be automatically updated in DV360. This ensures that your suppression and retargeting audiences stay fresh, and prevents you from having to manually update audiences in the DV360 platform.