Simplify GDPR compliance with Segment

Streamline user deletion and suppression to comply with EU General Data Protection Regulation rights requests.

Manage user deletion across Segment and supported Destinations

Delete user data from Segment

Issue deletion requests from a simple interface or use Segment’s HTTP API to delete a specified user’s data from Segment.

Forward deletion requests

Automatically delete user data from supported raw data Destinations or send deletion requests to compatible tools, like Amplitude, Braze, and Intercom.

Monitor deletion status and requests

Get visibility into the progress of deletion requests to confirm when data is deleted, so you can update your users and your company.

View API Docs

Block data collection for specific users with one-click suppression

Suppress user data collection

Issue suppression requests to restrict user data from being sent to Segment and Cloud-based Destinations.

Update suppression status at any time

Use the suppression list to easily add or remove users if their preferences change over time.

View API Docs Manage User Consent

Accelerate compliance with a single API for user data collection

Compile user data for access and portability requests

Enable a raw data integration or warehouse to organize data about a given user, so you can easily share it in a structured format if requested.

Instantly rectify user data

Automatically update user profiles and traits in Segment and in downstream tools whenever new information is received.

Segment’s commitment to data privacy

We take the responsibility of respecting privacy seriously. Here are initiatives Segment is committed to as a data processor:

Data Processing Agreement
Data Processing Agreement

Our updated Data Processing Agreement (DPA) reflects the requirements of the GDPR.

Data Transfer Practices
Data Transfer Practices

We offer Standard Contractual Clauses for compliant user data transfer and storage outside of the EU.

Privacy By Design
Privacy By Design

Segment takes a holistic approach to security and privacy, and does not sell our customers' user data.

Data Transfer Practices
Updated Privacy Policy

We updated our Privacy Policy to honor both the GDPR and our commitment to privacy.

Data Processing Agreement
Data Protection Officer

Segment has appointed a Data Protection Officer to oversee our ongoing compliance efforts.

The world’s best companies trust Segment with their customer data