Simplify GDPR and Schrems II with Segment

Gain tools and controls that help you practice good data etiquette and enable compliance with EU data regulations like GDPR and Schrems II.

For information about how Segment handles your personal data, please see our privacy policy.


Help enable compliance with GDPR and Schrems II

Ingest customer data in the EU

Collect EU customer data in the EU at the click of a button with no advanced configuration required.

Process customer data in the EU

Ensure EU customer data is processed, filtered, validated, and deduplicated on infrastructure hosted in the EU.

Store customer data in the EU

Reduce long-term data exposure by storing EU customer data in Segment-hosted archives in the EU.

Personalize every interaction without sacrificing your data etiquette

Enrich user profiles, build real-time audiences and journeys, create a complete view of the customer, and activate audiences on infrastructure hosted in the EU.


Manage user deletion across Segment and supported Destinations

Delete user data from Segment

Issue deletion requests from a simple interface or use Segment’s HTTP API to delete a specified user’s data from Segment.

Forward deletion requests

Automatically delete user data from supported raw data Destinations or send deletion requests to compatible tools, like Mixpanel, Braze, and Intercom.

Monitor deletion status and requests

Get visibility into the progress of deletion requests to confirm when data is deleted, so you can update your users and your company.


Block data collection for specific users with one-click suppression

Suppress user data collection

Issue suppression requests to restrict user data from being sent to Segment and Cloud-based Destinations.

Update suppression status at any time

Use the suppression list to easily add or remove users if their preferences change over time.


Enable user data collection with a single API

Compile user data for access and portability requests

Enable a raw data integration or warehouse to organize data about a given user, so you can easily share it in a structured format if requested.

Instantly rectify user data

Automatically update user profiles and traits in Segment and in downstream tools whenever new information is received.

Segment’s commitment to data privacy

We take the responsibility of respecting privacy seriously. Here are a few initiatives Segment is committed to:

Data Processing Agreement

Our Data Processing Agreement (DPA) reflects the requirements of the GDPR.

Data Transfer Practices

We offer Standard Contractual Clauses for compliant user data transfer and storage outside of the EU.

Privacy by Design

Your data is yours to own. Segment does not sell our customers' user data.

Privacy Policy

Our Privacy Policy honors CCPA, the GDPR, the Privacy Shield Framework.

Data Protection Officer

Segment has appointed a Data Protection Officer to oversee our ongoing compliance efforts.

Getting started is easy

Start connecting your data with Segment.