Simplify GDPR with Segment

Easily store and process data locally and streamline user deletion and suppression rights requests.

Store & process data locally

Ensure customer data lives within your preferred region

Reduce long-term data exposure

Customer data spends 99.99% of its life “at rest” in storage, use Segment’s Regional Settings to store events data, including personal customer data, in your own S3 bucket.

Route events to your regional infrastructure

Easily host customer data in any S3 supported AWS region, without additional engineering work.

Collect customer data locally, across multiple regions

Ingest data in your preferred region, and save the engineering cycles needed to configure endpoints for every location.

Honor the right to erasure

Manage user deletion across Segment and supported Destinations

Delete user data from Segment

Issue deletion requests from a simple interface or use Segment’s HTTP API to delete a specified user’s data from Segment.

Forward deletion requests

Automatically delete user data from supported raw data Destinations or send deletion requests to compatible tools, like Amplitude, Braze, and Intercom.

Monitor deletion status and requests

Get visibility into the progress of deletion requests to confirm when data is deleted, so you can update your users and your company.

Honor the right to object

Block data collection for specific users with one-click suppression

Suppress user data collection

Issue suppression requests to restrict user data from being sent to Segment and Cloud-based Destinations.

Update suppression status at any time

Use the suppression list to easily add or remove users if their preferences change over time.

Honor the rights to access, portability, and rectification

Enable user data collection with a single API

Compile user data for access and portability requests

Enable a raw data integration or warehouse to organize data about a given user, so you can easily share it in a structured format if requested.

Instantly rectify user data

Automatically update user profiles and traits in Segment and in downstream tools whenever new information is received.

For more information on the rapidly evolving data privacy landscape download our Data Privacy eBook: A practical guide to data privacy planning in 2021.

Segment’s commitment to data privacy

We take the responsibility of respecting privacy seriously.Here are initiatives Segment is committed to as a data processor:

Data Processing Agreement

Our updated Data Processing Agreement (DPA) reflects the requirements of the GDPR.

Data Transfer Practices

We offer Standard Contractual Clauses for user data transfer and storage outside of the EU.

Privacy By Design

Segment takes a holistic approach to security and privacy, and does not sell our customers' user data.

Updated Privacy Policy

We updated our Privacy Policy to honor both the GDPR and our commitment to privacy.

Data Protection Officer

Segment has appointed a Data Protection Officer to oversee our ongoing efforts.

Getting started is easy

Start connecting your data with Segment