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Good Data, Better Marketing

Your view into the minds of influential marketers, digital innovators and their tricks of the trade. Tune in to hear from enterprise experts as they share how to use data as a competitive asset to drive customer engagement.

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Recent episodes

Ali Miller,Vice President of Product Management, Ads

Inspiring Product Discovery and Brand Engagement

In this episode of Good Data Better Marketing podcast, Ali Miller, Vice President of Product Management, Ads at Instacart discusses the power of human interaction, winning the digital shelf, and creating a recipe for trust.

Nextdoor’s Krish Sailam: Driving Community Engagement Through Localization at Scale

Driving Community Engagement Through Localization at Scale

In this episode of Good Data Better Marketing podcast, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool.

Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills

Designing Relevant Experiences with Behavioral Data

In this episode of Good Data Better Marketing podcast, Erika Reed, Manager of Data Strategy at General Mills, discusses providing a value exchange for consumer data, grappling with unknown traffic, and focusing on behavioral data instead of demographics.

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