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Personalize landing pages to a visitor’s interests
Marketing
Beginner
Made by Demand Curve
In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.
Remove the funnel bottlenecks that are killing your conversion rate
Marketing
Product
Beginner
Made by Demand Curve
In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.
Maximize revenue with personalized pricing plans
Sales
B2B
Advanced
Made by Demand Curve
In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.
Determining the right time to ask for referrals
Marketing
Intermediate
Made by Demand Curve
In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.
Measuring product-market fit with retention cohorts
Executive
Founder
Product
Startup
Beginner
Made by Segment
In this recipe, you'll learn how to create retention cohorts to help you find product-market fit and decide what to focus on next.
Increase your advertising efficiency with lookalike audiences and audience suppression
Marketing
Beginner
Made by Demand Curve
In this recipe, you’ll learn how to use Segment Personas to create hyper-specific audiences in Facebook and increase advertising efficiency.
Optimizing page performance using heatmaps
Marketing
Product
Intermediate
Made by Demand Curve
In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.
A/B test your tech stack
Marketing
Product
B2B
Retail
Beginner
Made by Demand Curve
In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.
Analyze and optimize your funnel for conversion
Product
Marketing
Beginner
Made by Segment
In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.
Streamline compliance with Segment's end-user privacy tools
Engineering
Product
Advanced
Made by Segment
In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Segment’s deletion features.
Optimizing pages with Google search keywords
Marketing
Intermediate
Made by Demand Curve
In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.
Increase conversion with personalized lifecycle campaigns
Marketing
B2B
Advanced
Made by Segment
In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.
Attribute purchases with Looker and Snowflake
Marketing
Analytics
Advanced
Measure impact on revenue growth in minutes by building your own attribution dashboard using Looker to pre-model your Segment data in Snowflake.
Soft launching user acquisition strategies to maximize results
Marketing
Mobile
Intermediate
Made by Adjust
Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.
Build and automate a referral program for your business
Marketing
Intermediate
Made by Demand Curve
In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.
Use Facebook Lead Ads to personalize email campaigns
Marketing
Intermediate
In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.
Setting up lead scoring to improve sales efficiency and accelerate your pipeline
Marketing
B2B
Advanced
Made by Segment
In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.
Win back churned users by coordinating your ad and email campaigns
Marketing
Intermediate
Made by Demand Curve
With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.
Identifying the KPIs for your mobile app
Marketing
Founder
Mobile
Beginner
Made by Adjust
In this recipe, we will explain how to determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns. We will also explain how and where to calculate KPIs within a mobile measurement provider’s (MMP) dashboard and how to act on the data provided.
Identify and prioritize high-value support tickets
Analytics
Product
Beginner
In this recipe, you’ll learn how to identify support tickets by pricing plan so you can prioritize your response times accordingly.
Break down data silos between your sales and support teams
Engineering
Advanced
In this recipe, you’ll learn how to keep sales and support aligned by enriching your user profiles with information from Salesforce and syncing that data to Zendesk.