A source website that tracks feature usage

Segment

Optimize your funnel for conversion with Segment

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

Learn how to use Segment, Amplitude and FullStory to analyze and optimize your funnel for conversion

image-og-recipe

Amplitude

Full Story

Analyze and optimize your funnel for conversion

When you ship new product features... how can you tell whether they've made any improvement? With this use case, we'll understand how to drive better retention and conversion by making slight product tweaks.

Analyze product adoption (funnels, retention cohorts, etc.)

In order to build a great product, you need to know your customers. In order to know your customers, you need clean, consistent data. Here, we'll show you how to collect all that data with just a single API.

Collect web and mobile analytics with one API

You can't make what you can't measure. With this use case, we'll share best practices for becoming a "data-driven" company by helping surface actionable data to everyone on your team.

Build company level KPI dashboards

One of the top areas to start as a business is analyzing your conversion funnel. From the first time a new visitor lands on your site, to when they eventually purchase your product, you should be able to systematically measure and eliminate the biggest points of friction.

Understand your marketing funnel (campaign performance, attribution, etc.)

Every business has some sort of funnel it's driving towards. The trick is, you can't improve what you can't see. With this use case, we'll walk you through ways to first measure and then improve the conversion of your funnel. We've seen users leverage these recipes to 3x the number of leads and signups they are getting each month.

Measure and improve site conversion

Break down data silos with Segment

In this recipe, you’ll learn how to keep sales and support aligned by enriching your user profiles with information from Salesforce and syncing that data to Zendesk.

Salesforce

Zendesk

Twilio Engage

Break down data silos between your sales and support teams

In order to personalize your product, you need a database full of each user's history that you can easily query. In this use case, we'll explore how to drive more personalized interactions by querying that history.

Access your real-time user profiles

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.

Braze

Build a customer loyalty program for high-value customers

In this recipe, we’ll learn how to identify customers with the potential for high LTV and enroll them in a loyalty-focused SMS program.


Segment Source

Email can be an incredibly effective tool to bring users back into your product... but most emails don't come with the right message, and aren't sent at the right time. We'll show you how to send personalized emails and notifications right at the moment of highest intent.

Explore popular solutions to empower every team

Featured recipes

Analyze and optimize your funnel for conversion

Break down data silos between your sales and support teams

Build a customer loyalty program for high-value customers

All recipes

Win back churned users by coordinating your ad and email campaigns

Supercharge your analytics with real world context from Radar

Using predictive purchase behavior to increase campaign ROI

Improve product retention rates with targeted push notifications

Break down data silos between your sales and support teams

Boost conversion rates with cross-channel messaging campaigns