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Automate your eCommerce event tracking with Elastic Path with CX Studio
Implementing a high quality eCommerce tracking plan typically takes developer time to set up and maintain. Elastic Path with CX Studio automates your server-side and client-side eCommerce event collection to provide teams with instant on end-to-end tracking for web and eCommerce events.
Clean room collaboration with AWS Clean Rooms and Segment
User privacy laws and strict data privacy standards have made it challenging for advertisers and brands to collect and share consumer data in a privacy compliant manner. Data clean rooms are controlled and secure environments where customer data is processed or analyzed in a way that ensures privacy and compliance with data protection regulations. Data clean rooms offer privacy-centric computing, querying, and aggregated reporting to help unlock powerful use cases such as audience overlap analysis, attribution modeling, and campaign measurement. For businesses that choose to set up their own clean rooms, attaining and leveraging clean, complete, and compliant customer data is a challenge. Brands often lack the ability to easily build a complete view of their customers to then onboard into clean room solutions. Using Segment’s Golden Profiles alongside AWS Clean Rooms is a powerful combination to facilitate robust advertising and analytics use cases. This recipe will show you exactly how to use these tools and empower marketers and analytics teams to thrive in a privacy centric world.
Enhancing your customer profiles with Shopify or Amazon order data using Alloy
Until now, there were no no-code tools to bring customer e-commerce data into one place. In this recipe, we will leverage the new Alloy Flow source to send e-commerce events from popular selling platforms to Segment, then on to Segment destinations, all without code.
Win back churned users by coordinating your ad and email campaigns
With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.
How To Improve Onboarding and Conversions with Segment and Moesif
When it comes to the end-to-end user journey, one of the most important details to watch is how users experience your onboarding and how they convert within your product. With so many product-led companies that stitch together API usage and front-end interactions, many tools fall short.
Identify high-value users with Historical Count analysis
Examine the exact moment in the customer journey that converts new users into high-value customers. Then, create monitoring that surfaces high-value users to build look-a-like audiences.
Supercharge your analytics with real world context from Radar
In this recipe, you'll learn how to use location data to understand where your customers are when they engage with you.
Using predictive purchase behavior to increase campaign ROI
In this recipe, you’ll learn how to predict the likelihood a user will purchase an item or subscribe to a product within a 30-day timeframe. And use that information to optimize marketing campaigns to deliver the right offer, at the right time, in the format your customer expects.
Improve product retention rates with targeted push notifications
This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement