Unify

Get a complete view of your customer

Unify real-time customer data across every platform and channel to understand the customer journey and personalize experiences at scale.

Illustration: Get a complete view of your customer
Illustration: Track every interaction in real time

Track every interaction in real time

Gain a deep understanding of your customer behavior as it evolves in real-time across web, mobile, server, and other applications.

Illustration: Get a complete history of each customer

Get a complete history of each customer

Explore all your user profiles in one place. Stitch together each customer’s journey between multiple user sessions and devices with deterministic identity resolution, while enabling centralized privacy and governance.

Illustration: Power personalization with Profile API

Power personalization with Profile API

Query your user profile in real time to build in-app recommendations, empower your sales and support teams with complete customer context, and create personalized marketing campaigns.

Illustration: Unlock advanced analytics with Profiles Sync

Unlock advanced analytics with Profiles Sync

Access all of the Segment real-time profile data in your warehouse to build data models and machine learning models that can be used in campaigns to lower customer acquisition costs, increase lifetime value, and inspire engagement.

Illustration: Unify customer profile data in the warehouse, to Engage customers everywhere

Unify customer profile data in the warehouse, to Engage customers everywhere

Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.

Getting started is easy

Start connecting your data with Segment.