Unify

Get a complete view of your customer

Unify real-time customer data interactions with data from your warehouse and empower any team within the business to use trusted data across any platform and channel to build 1:1 personalized experiences at scale.

Illustration: Get a complete view of your customer
Illustration: Enable any data in the warehouse to be activated in real time with Linked Profiles

Enable any data in the warehouse to be activated in real time with Linked Profiles

Linked Profiles helps data teams map a Data Graph that brings together the power of the Segment real time customer data platform with the complete set of business records stored in data warehouses and lakes— promoting a deeper understanding of each customer, the buying groups they are associated with and their interactions with your business.

Illustration: Use AI to turn every customer interaction into a unique customer experience

Use AI to turn every customer interaction into a unique customer experience

Segment makes it easier than ever to understand, predict, generate, and engage each individual customer in real-time and at scale.

Illustration: Track every interaction in real time

Track every interaction in real time

Gain a deep understanding of your customer behavior as it evolves in real time across web, mobile, server, and third-party touchpoints.

Illustration: Get a holistic view of each customer with identity resolution

Get a holistic view of each customer with identity resolution

Explore all your user profiles in one place. Stitch together each customer’s journey between multiple user sessions and devices with deterministic identity resolution, while enabling centralized privacy and governance.

Illustration: Power personalization with Profile API

Power personalization with Profile API

Query your user profile in real time to build in-app recommendations, empower your sales and support teams with complete customer context, and create personalized marketing campaigns.

Illustration: Unlock advanced analytics with Profiles Sync

Unlock advanced analytics with Profiles Sync

Access all of the Segment real-time profile data in your warehouse to build data models and machine learning models that can be used in campaigns to lower customer acquisition costs, increase lifetime value, and inspire engagement.

Illustration: Unify customer profile data in the warehouse to Engage customers everywhere

Unify customer profile data in the warehouse to Engage customers everywhere

Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.

Frequently asked questions

Getting started is easy

Start connecting your data with Segment.