Shopify - Powered by Fueled

Implement Segment for Shopify Instantly.

With the demise of 3rd-party cookies, it has become critical for DTC eCommerce to collect and activate 1st-party customer events.

With Fueled, Segment and Shopify, brands can:

Leverage 1st-party customer events for conversion tracking and targeting in dozens of advertising platforms supported by Segment.
Open the door to dozens of new, enterprise-grade marketing automation platform integrations.
Implement personalization strategies that use machine learning.
Build robust customer profiles in Segment Personas.
Stream events into data warehouses.

How Shopify - Powered by Fueled works

Getting started with Fueled's Shopify connector for Segment is quick and easy. Simply:

Install Fueled in the Shopify App Store and select our "Advanced Plan."
Enabled the Fueled Source in the Segment Catalog.
Copy/paste your Segment write key into the Settings of the Fueled App in your Shopify store.

Segment is a powerful tool for Shopify brands — but it can take time and resources Segment's Analytics.js library manually.

Fueled takes the work out of implementing Segment for Shopify:

Fueled supports Page, Track, and Identify events.
Fueled combines client-side and server-side technologies for reliable, accurate event tracking.
Fueled implements Segment's full eCommerce specification for thorough event coverage.
Fueled's client-side tracking can be easily extended to track custom events.
Yet, Fueled doesn't require any coding and can be enabled in 5 minutes.
Fueled integrates with common Shopify apps and plug-ins, including:
- Klaviyo and Attentive email signup forms
- ReCharge Payments, Smartrr, Bold Subscriptions, and Skio recurring billing
- Point-of-sale orders

Segment makes it easy to set up Shopify - Powered by Fueled.