Segment makes it easy to set up Personas Facebook Custom Audiences.
The Facebook Custom Audiences destination lets you remarket to people who visit your website.
Send data to Personas Facebook Custom Audiences
The Personas Facebook Custom Audiences integration allows you to instantly send any customer data to Personas Facebook Custom Audiences.
The Segment-Personas Facebook Custom Audiences integration can receive data from the following sources:
Server-side libraries like Node, Go, PHP, Ruby
Our iOS and Android libraries
Each method describes a distinct type of information about a customer. The Personas Facebook Custom Audiences integration supports the following Segment API methods:
The track API call is how you record any actions your users perform, along with any properties that describe the action.
The identify API call ties a customer and their actions to a recognizable ID and traits like their email, name, etc.
The page/screen API call lets you record whenever a user views a pages in a browser, or a screen in a mobile app, along with any properties of that page/screen.
Still have questions? Here are a few useful resources for you to dig a little deeper.
Check out our documentation for detailed help on setting up Personas Facebook Custom Audiences.
Questions about this integration? Suggestions?