E-Commerce

Bring your store to your customers

From connecting every touchpoint to choosing the perfect product recommendations, Segment empowers retailers to deliver the most compelling customer experience.

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Retail companies build winning customer experiences with Segment

Segment for retailers

Bring your store to your customers

Collect and build customer journey analytics

Collect

Complete your view of the customer journey by pulling together data across web, mobile web, apps, email and support interactions.

Understand

Identify the characteristics of your highest-value shoppers and create a targeted strategy.

Centralize

Centralize and scale access to high-quality, secure data.

Explore Connections

Illustration: Make every interaction meaningful.

Personalize campaigns and optimize ad spend

Analyze

Optimize the shopping experience and drive purchases by analyzing user behavior and finding areas for experimentation.

Deliver

Deliver loyalty-reinforcing promotions wherever new and existing customers are shopping.

Optimize

Build audiences and create real-time campaigns to optimize ad spend.

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Create a tailored product recommendation engine

Synthesize

Tie your digital data with your internal systems to provide visibility around conversion rates.

Drive

Use individualized data to drive the behaviors or product features that increase customer loyalty and engagement.

Build

Build recommendation engines using machine learning powered by good data.

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Use Segment to integrate with best-in-class tools

Activate audiences in 450+ marketing and analytics tools in real time.

"As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible."

Micky Onvural CO-President

increase in offline purchases versus control group

Read their story

""Segment proved to us that our first-party data was more valuable than any third-party data—even third-party tracking cookies—could provide.""

Martin Brummerstedt Data Scientist & Digital Project Manager

1.7x

increase in ROAS

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"We played around and built a couple of prototypes for our own data pipeline, but we quickly realized that it would take three engineers six months to stabilize a platform, and even then it would not be as feature-rich as Segment."

Geoff Apps CTO at Tradesy

Months saved in engineering time

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Getting started is easy

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