Join the 25,000+ companies using the Segment platform
Activate the full potential of every
customer interaction
Elevate customer engagement with personalized experiences that build loyalty and boost conversions.
Unify customer data seamlessly
Segment's identity resolution consolidates interactions across channels into a single profile, syncing to the warehouse and linking every on or offline touchpoint. A full view of the customer journey, every time.
Deepen customer insights
Enrich customer profiles with diverse data sources for a deeper insight into behavior and preferences, enabling targeted messaging, tailored product recommendations, and personalized experiences.
Leverage data with ease
Get seamless access to enriched, identity-resolved customer profiles mapped to key warehouse data, simplifying data activation across marketing, sales, and service tools.
Identity resolution
Merge disparate customer data into a unified profile for powerful, personalized interactions.
Consolidate every data point
With a managed identity resolution system, data teams can put the numerous interactions customers have with a business into a single unified profile.
Simple and automatic identity resolution
With our fully managed deterministic identity resolution system, data teams are freed from brittle pipelines with consumer-scale data processing that updates profiles in near-real time.
Elevate your customer profiles
After creating a profile, data teams can transfer it to their warehouse for enrichment, followed by activation through Reverse ETL in any compatible destination.
Profile enrichment
Use smarter, faster customer understanding to fuel better experiences and greater profitability.
Greater context, deeper understanding, stronger customer relationships
Enrich and extend profiles with data from your warehouse to deepen your understanding of how each customer relates to your brand, their household, account teams, pets, and more.
Simplify complex attribution for data and marketing teams
Deliver full profiles and associated events into the data warehouse for complex attribution and propensity modeling with Profiles Sync. Or, enable marketing to run their own data science with CustomerAI Predictions, automatically appending profiles with propensity scores from a user-friendly interface.
Drive personalized experiences with hybrid data activation
With Linked Profiles, go beyond profile data to create complex audiences that pull in both real-time behavioral insights and batch warehouse data all in one simple-to-use tool.
Profile accessibility & activation
Get the insights and information you need instantly to make in-the-moment business decisions and deliver on campaigns that really convert.
Trusted data at your fingertips
Segment simplifies access to verified customer data, enabling marketers to easily utilize profile and entity data from both real-time and batch systems.
Create custom audiences in real-time
Segment's unified profiles grant marketers total control of rich customer data, easily deployable across supported channels with a user-friendly audience builder.
Build trust with privacy-first personalization
Manage a single source of truth for end-user consent, proactively respect customer data privacy, and maintain compliance with GDPR, CCPA, and more.
Why Segment
Powerful identity resolution
Segment streamlines customer identity graph creation with an automated, deterministic system, reducing reliance on manual SQL queries and frequent data team involvement.
Premiere profile enrichment
Profile enrichment adds valuable context like lifetime value (LTV), churn risk, and personalized traits to customer profiles, enhancing marketing campaigns for more targeted, relevant, and impactful communications.
Seamless data activation from anywhere
Segment’s open, extensible, and reliable platform lets you streamline real-time data collection, seamlessly connect data from your warehouse, and activate unified profiles across every tool and touchpoint, at scale.
Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
“With Profiles Sync, we now understand the full picture of a user's journey and can create more comprehensive customer profiles by merging together offline and online and sales data that was previously locked inside different systems.”
Ale Dimitriu
Senior Marketing Operations Manager, MongoDBincreased registration rates
Ready to get a single view of your customer?
Learn more about achieving a single customer view with Segment
Twilio Segment is a critical tool in achieving a single view of your customer. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP.