Join the 25,000+ companies using the Segment platform
Maximize advertising ROI to improve customer acquisition
With Segment, you can boost return on ad spend (ROAS), enhance personalization, and simplify data management to accelerate new customer acquisition.
Prepare for a cookieless world
Future-proof your digital strategy by creating a first-party data approach with Segment, ensuring deeper customer insights, improved personalization, and uplevel marketing ROI—all while safeguarding consumer privacy and adhering to regulations.
Access new customer profiles in real-time
Easily create, access, and leverage real-time, complete customer profiles for personalized interactions that boost engagement and conversions across all touchpoints.
Automate data activation, eliminate engineering efforts
Simplify data management with Segment—bypass the grind of manual data engineering, accelerating data preparation and activation processes.
Optimize ad spend
Find your new customers wherever they are with personalized ads that drive engagement and turn window shoppers into repeat buyers.
Make your customer’s experience personal
With easy access to real-time data in a user-friendly audience builder, you can trigger more timely and personalized cart abandonment and location-based acquisition campaigns designed to boost engagement and conversion.
Lower costs while improving match rates
Enhance match rates by seamlessly syncing profile traits with ad destinations and reduce API costs through the strategic limitation of identifiers sent.
Improve ROAS with the power of AI
Launch precise campaigns in just a few clicks using pre-built Predictive Audiences such as "ready to buy," "dormant," and "high LTV"—and dynamically sync them in real-time with ad platforms to slash customer acquisition costs and boost ROAS.
First-conversion personalization
Trigger campaigns and improve personalization through access to real-time customer data event streams.
Leverage real-time, reliable event streams
Connect with new customers at the perfect moment for conversion, leveraging unified profiles enriched by warehouse data and effortlessly activated by marketing.
Get to know your audience, and what makes them purchase
Advertise more effectively by targeting new customers based on behavioral signals that forecast buying intent and dynamically sync to top ad and marketing platforms.
Build trust from the beginning
Segment streamlines you privacy compliance, automating user data protection while ensuring personalized communication aligns with GDPR, CPRA, and additional data regulations.
Why Segment
Enhance campaigns with predictive personalization
Identify, target, and launch campaigns to high-conversion users across all your customer channels and journeys.
Elevate acquisition campaigns with unified journey orchestration
Maximize personalization across all channels, both paid and owned, with seamless journey orchestration wherever your data lives.
Reduce tech team burden with streamlined data deployment and activation
Simplify data management, liberate technical teams, and accelerate access to unified profiles and activation by cutting down on complex data engineering tasks.
Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
“With Segment, we have a full view of the customer, from the first time they hit our site to post-purchase and on….[having] a better understanding of our target market ‘outdoor enthusiasts' enables us to sell more camping products and become the one-stop-shop for our customers’ RV needs.”
Brad Greene
Senior Director of Marketing TechnologyHigher conversion rates on paid channels
Learn more about customer acquisition with Segment
Twilio Segment is a critical tool in your tech stack to improve customer acquisition. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP.