For Marketing Teams
Know your customer, hit your goals
1st party data reduces Customer Acquisition Cost, and increases Return on Ad Spend by enabling better targeting and omnichannel engagement.
Join the 25,000+ companies using the Segment platform
“Having Segment has not only helped us to do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and drive that feedback loop.”
Christian Rocha Castillo
Deputy Director Ecommerce/Digital MediaComplete view of the customer
Unify your customer touch points across all platforms and channels. Understand your customer journey.
Personalized Messages
Deliver a message that’s audience-, time-, channel-, and behavior-specific.
Truly ‘Omni’ Omni-channel
Real-time customer profiles power rich audiences, which mean journeys can span native and external channels, whether paid or owned.
Propensity modeling
Optimize your offers by predicting the likelihood someone will buy.
Push traits to build real-time audiences
Real-time audiences
Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.
Activate any tool instantly
Create custom campaigns whenever a user drops off the funnel.
Make your mobile integrations agile
Send an email or show an ad within minutes of a user performing an action.
Remove vendor lock-in
Send a consistent message across all channels — email, facebook & google ads, and in-product.
Deliver unified, personalized customer experiences
Build and activate data-driven, personalized campaigns across every customer channel from a centralized platform without relying on other teams.
Engage in real time, anywhere, anytime
Activate in real time instead of having to manually reconcile your data and work with other teams and systems to drive insights to action.
Orchestrate journeys where your data is
Deliver personalized experiences where, when, and how your customers want with our native email and SMS channels, custom channels, and 400+ out-of-the-box integrations.
Build a complete view of your customer
Build profiles and audiences with real-time customer interactions collected across digital touchpoints, without SQL expertise.
Robust marketing appstore
Activate audiences in 400+ marketing tools, in real-time.
Consistent data
Use the same audiences & data in all your tools to provide a consistent message across all channels.
Channel optimization
Try new channels for your campaigns instantly, without requiring engineering & analytics projects.
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
Nic Sauriol
Software Development Leaderincrease in revenue following a three-month customer messaging pilot program
Getting started is easy
Start connecting your data with Segment.