Segment enables personalized, consistent, and real-time customer experiences.
Single view of the customer
Unify your customer’s touch points across all platforms and channels. Understand your customer journey.
Personalize emails with recommendations based on user behavior.
Understand the number of emails reaching a customer every day & limit it to prevent unsubscribes.
Optimize your offers by predicting the likelihood someone will buy.
Target the right customer with the right message at the right time. Build audiences and create realtime campaigns, without relying on other teams.
Create custom campaigns whenever a user drops off the funnel.
Send an email or show an ad within minutes of a user performing an action.
Send a consistent message across all channels — email, facebook & google ads, and in-product.
Robust marketing appstore
Activate audiences in 300+ marketing tools, in realtime.
Use the same audiences & data in all your tools to provide a consistent message across all channels.
Try new channels for your campaigns instantly, without requiring engineering & analytics projects.
Nic Sauriol Software Development Leader
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“
Increase in revenue following a three-month customer messaging pilot program
Grace Preyapongpisan Vice President, Business Intelligence
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.“
Brands centralized on the same data analytics infrastructure
Micky Onvural Co-President
“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.“
Increase in ROAS for both in-store and online revenue
Sam Coren Senior User Acquisition Manager
“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.“
Improvement in cost per conversion
Klaus Thorup Chief Technology Officer
“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.“