Segment enables personalized, consistent, and real-time customer experiences.
Single view of the customer
Unify your customer’s touch points across all platforms and channels. Understand your customer journey.
Email Personalization
Personalize emails with recommendations based on user behavior.
Frequency Caps
Understand the number of emails reaching a customer every day & limit it to prevent unsubscribes.
Propensity Modeling
Optimize your offers by predicting the likelihood someone will buy.
Emails Today
24s
3
Propensity to Buy 14 Days
2m
75%
Real-time audiences
Target the right customer with the right message at the right time. Build audiences and create realtime campaigns, without relying on other teams.
Cart Abandonment
Create custom campaigns whenever a user drops off the funnel.
Act fast
Send an email or show an ad within minutes of a user performing an action.
Omnichannel messaging
Send a consistent message across all channels — email, facebook & google ads, and in-product.
Cart Abandoners
24s
Holiday Shopper
2m
Robust marketing appstore
Activate audiences in 300+ marketing tools, in realtime.
Consistent data
Use the same audiences & data in all your tools to provide a consistent message across all channels.
Channel optimization
Try new channels for your campaigns instantly, without requiring engineering & analytics projects.
Trusted by startups and the world's largest companies
Nic Sauriol Software Development Leader“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“
Grace Preyapongpisan Vice President, Business Intelligence“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.“
Micky Onvural Co-President“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.“
Sam Coren Senior User Acquisition Manager“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.“
Klaus Thorup Chief Technology Officer“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.“
