Single view of the customer
Unify your customer’s touch points across all platforms and channels. Understand your customer journey.
Personalize emails with recommendations based on user behavior.
Understand the number of emails reaching a customer every day & limit it to prevent unsubscribes.
Optimize your offers by predicting the likelihood someone will buy.
Push traits to build real-time audiences
Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.
Create custom campaigns whenever a user drops off the funnel.
Send an email or show an ad within minutes of a user performing an action.
Send a consistent message across all channels — email, facebook & google ads, and in-product.
Push audiences to your favorite tools
Robust marketing appstore
Activate audiences in 300+ marketing tools, in real-time.
Use the same audiences & data in all your tools to provide a consistent message across all channels.
Try new channels for your campaigns instantly, without requiring engineering & analytics projects.
Trusted by startups and the world's largest companies
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“
Software Development Leader