For Marketing Teams

Personalize every interaction

Segment enables personalized, consistent, and real-time customer experiences.

For information about how Segment handles your personal data, please see our privacy policy.

Create a free account

Join the 25,000+ companies using the Segment platform

Complete view of the customer

Unify your customer’s touch points across all platforms and channels. Understand your customer journey.

Email personalization

Personalize emails with recommendations based on user behavior.

Frequency caps

Understand the number of emails reaching a customer every day & limit it to prevent unsubscribes.

Propensity modeling

Optimize your offers by predicting the likelihood someone will buy.

Emails Today3
Propensity to Buy 14 Days75%
Push traits to build real-time audiences

Real-time audiences

Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.

Cart abandonment

Create custom campaigns whenever a user drops off the funnel.

Act fast

Send an email or show an ad within minutes of a user performing an action.

Omnichannel messaging

Send a consistent message across all channels — email, facebook & google ads, and in-product.

Real-time audiences
Cart abandoners
Holiday shoppers
Push audiences to your favorite tools

Robust marketing appstore

Activate audiences in 300+ marketing tools, in real-time.

Consistent data

Use the same audiences & data in all your tools to provide a consistent message across all channels.

Channel optimization

Try new channels for your campaigns instantly, without requiring engineering & analytics projects.


Trusted by startups and the world's largest companies

“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”

Nic Sauriol

Software Development Leader


increase in revenue following a three-month customer messaging pilot program

Getting started is easy

Start connecting your data with Segment.