One audience to build your marketing around
Segment and sync audiences leveraging a unified customer profile in real-time to marketing automation tools, ads platforms, analytics tools, data warehouses and more.
Complete real-time data, complete understanding
Gain a deep understanding of your customer behavior as it evolves in real-time across web, mobile, server, and third-party touchpoints to create and leverage audiences wherever you need them.
Activate audiences on an extensive platform
With access to the widest breadth of digital channels, and tools by way of 450+ native integrations, you get increased agility to meet your customer’s needs at every step of the journey with a single unified audience.
Supercharge your audience creation with CustomerAI
Our predictive and generative AI accelerates and enriches the creation of audience segmentations at a lightning-fast pace. Then Segment keeps those audiences up-to-date automatically, so you can activate them everywhere such as native messaging channels or major ad platforms.
Effortlessly discover and launch the best prediction-powered audience for every campaign
Predictive Audiences "ready to buy," "dormant," "potential VIPs," and more — built on the out-of-the-box machine learning models within CustomerAI Predictions can spark innovative campaign ideas and enable you to swiftly generate AI-powered audiences with just a few clicks.
Create targeted audiences in minutes with CustomerAI Generative Audiences
Coming soon: Save time by creating highly targeted audiences within minutes using a simple natural language text prompt to speed time launch for campaigns and achieve your marketing goals.
Maximize return on ad spend by leveraging real-time audiences powered by a unified profile
Use real-time data to deliver more relevant customer experiences and optimize budget by suppressing ads or messages the moment a customer takes action.
Target with precision, drive conversions with ease
Send targeted and predictive audiences directly to ad destinations such as TikTok, Google, and Facebook. Lookalikes, retargeting, exclusion lists—it’s all there, just waiting to improve your targeting and spike your return on ad spend.
Supporting a cookie-less future
Only a unified solution can enable marketers to leverage a single view of the customer to deliver on the promise of addressable advertising and ensure accurate audiences, even as support for cookies and other traditional identity mechanisms fades.
Enrich audiences with data from your warehouse or lakehouse
Easily build powerful audiences directly from data in your data warehouse or lakehouse with an easy-to-use audience builder.
Unlock the power of your data with zero copy architecture
Built with a zero copy architecture using the data warehouse or lakehouse as a single source of truth of information for activating data. The underlying source data is never copied - only the results for audience activation - reducing the security risk of data being in two places.
Enable marketers with the data they need
Marketers no longer need to tap data teams to build rich targeted audiences lists and will instead be able to build powerful audiences that can be distributed to any destination.
“Having Segment has not only helped us to do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and drive that feedback loop.”
Christian Rocha Castillo
Deputy Director Ecommerce/Digital MediaHow Domino’s decreased cost per acquisition by 65% with Twilio Segment
Resources
Twilio Segment expands Ad-Tech capabilities to maximize advertising reach and impact
Unlock the power of personalized advertising with Twilio Segment, introducing seven new capabilities in advertising, privacy, and AI to help marketers excel in the ever-changing landscape of data-driven marketing.
How to Use Lookalike Audiences and Audience Suppression
In this recipe, you’ll learn how to use Twilio Engage (formerly Segment Personas) to create hyper-specific audiences in advertising platforms like Facebook, Snapchat, and Pinterest to increase advertising efficiency.
Insights from Advertising Week 2023: AdTech and AI lead the future
We share key insights from sponsoring Ad Week, discussing the opportunities in the advertising industry, the role of AI in enhancing creativity and efficiency, and the importance of first-party data in the evolving landscape of ad personalization.
Getting started is easy
Start connecting your data with Segment.