Join the 20,000+ companies using the Segment platform
The ultimate data pipeline
Segment is the single platform to collect and manage your analytics data.
A better way to collect data
Enable company-wide data standardization.
Power all tools with the same high-quality data.
Integrating a new analytics tool is easy and takes minutes.
Accelerate your data compliance with GDPR, CCPA, and other privacy regulations.
Collect data from anywhere.
Collect user events from any platform with our simple analytics API.
Send us data from any part of your product: mobile, web, or server. We have performant, open-source libraries for every platform.
Over 20,000+ companies collect 500+ billion events every month on our APIs.
Power all your apps with the same data.
Integrate your data to over 300+ apps with the flip of a switch.
Integrate new tools in minutes, not weeks. No more setup headaches and no need to push code.
No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.
Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.
Query and access your data.
We've built APIs to make querying & accessing your data super easy.
Query your data in SQL
We'll automatically load your analytics data into your data warehouse (such as Amazon Redshift, Google BigQuery, Snowflake, and many more).
Backup & download your data
We'll automatically backup your data to* your storage provider...
Look under the hood
Having amazing data infrastructure used to be out of reach. Today that’s no longer the case. We’ve solved the hard challenges around delivering billions of events reliably to downstream APIs, so that you can focus on what matters — building your amazing product.
Learn how our iOS and Android SDKs reduce your app’s power consumption by 2-3xDeduplication
Delivering billions of messages exactly once
Reliably sending billions of messages per day to hundreds of public APIs.Lambdas
Segment Functions allows you to deploy your own integrations with code
Privacy & Compliance
Automatically detect and classify PII in real time. By setting rules to proactively block, hash, and route sensitive data, you can accelerate compliance with GDPR, CCPA, and more.
Standardize your data
Standardize data collection by creating a single tracking plan across all your web and mobile apps.
Nic Sauriol Software Development Leader
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“
Increase in revenue following a three-month customer messaging pilot program
Grace Preyapongpisan Vice President, Business Intelligence
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.“
Brands centralized on the same data analytics infrastructure
Micky Onvural Co-President
“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.“
Increase in ROAS for both in-store and online revenue
Sam Coren Senior User Acquisition Manager
“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.“
Improvement in cost per conversion
Klaus Thorup Chief Technology Officer
“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.“