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The ultimate data pipeline
Segment is the single platform to collect and manage your analytics data.
A better way to collect data
Enable company-wide data standardization.
Standardize
Power all tools with the same high-quality data.
Integrate
Integrating a new analytics tool is easy and takes minutes.
Compliant
Accelerate your data compliance with GDPR, CCPA, and other privacy regulations.
Segment for Engineering
Collect data from anywhere.
Collect user events from any platform with our simple analytics API.
Collect data from any platform.
Send us data from any part of your product: mobile, web, or server. We have performant, open-source libraries for every platform.
Enterprise-grade scale.
Over 20,000+ companies collect 500+ billion events every month on our APIs.
`Page Viewed` 4s
`Product Added`
`Order Completed`
Push events to your favorite tools
Integrate your data to over 300+ apps with the flip of a switch.
Power all your apps with the same data.
Integrate your data to over 300+ apps with the flip of a switch.
Activate any tool instantly
Integrate new tools in minutes, not weeks. No more setup headaches and no need to push code.
Make your mobile integrations agile
No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.
Remove vendor lock-in
Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.
Query and access your data.
We've built APIs to make querying & accessing your data super easy.
Query your data in SQL
We'll automatically load your analytics data into your data warehouse (such as Amazon Redshift, Google BigQuery, Snowflake, and many more).
Backup & download your data
We'll automatically backup your data to* your storage provider...
Access your realtime user profiles
You can programmatically access your user profiles.
Look under the hood
Having amazing data infrastructure used to be out of reach. Today that’s no longer the case. We’ve solved the hard challenges around delivering billions of events reliably to downstream APIs, so that you can focus on what matters — building your amazing product.
Mobile SDKs
Learn how our iOS and Android SDKs reduce your app’s power consumption by 2-3x
DeduplicationDelivering billions of messages exactly once
Reliability
Reliably sending billions of messages per day to hundreds of public APIs.
LambdasSegment Functions allows you to deploy your own integrations with code
Privacy & Compliance
Automatically detect and classify PII in real time. By setting rules to proactively block, hash, and route sensitive data, you can accelerate compliance with GDPR, CCPA, and more.
Standardize your data
Standardize data collection by creating a single tracking plan across all your web and mobile apps.
Trusted by startups and the world's largest companies
Nic Sauriol Software Development Leader“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“
Grace Preyapongpisan Vice President, Business Intelligence“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.“
Micky Onvural Co-President“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.“
Sam Coren Senior User Acquisition Manager“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.“
Klaus Thorup Chief Technology Officer“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.“
