Segment enables data-driven decision making and high performance teams.
Collect data, the right way
Collect user events from any app with our simple analytics API.
Launch with the right stack.
Enable the best product analytics tools, A/B testing tools, and data warehousing tools with the flip of a switch.
Build high-performance teams.
By making analytics easy to access, you’ll enable your team to become truly data-driven.
Democratize data access
Teams move faster when everyone has access to SQL. Enable data warehousing with the flip of a switch.
Attribute feature experiments
Study how new features affect your product’s KPI, by enabling a product analytics tool.
Privacy & Compliance
Automatically detect and classify PII in real-time. By setting rules to proactively block, hash, and route sensitive data, you can accelerate compliance with GDPR, CCPA, and more.