Segment enables data-driven decision making and high performance teams.
Collect data, the right way
Collect user events from any app with our simple analytics API.
Launch with the right stack
Enable the best product analytics tools, A/B testing tools, and data warehousing tools with the flip of a switch.
Build high-performance teams
By making analytics easy to access, you’ll enable your team to become truly data-driven.
Democratize data access
Teams move faster when everyone has access to SQL. Enable data warehousing with the flip of a switch.
Attribute feature experiments
Study how new features affect your product’s KPI by enabling a product analytics tool.
Privacy & Compliance
Automatically detect and classify PII in real time. By setting rules to proactively block, hash, and route restricted data, you can accelerate compliance with the GDPR, CCPA, and more.