Segment enables data-driven decision making and high performance teams.
Collect data, the right way
Collect user events from any app with our simple analytics API.
Collect data from your apps
Align data across teams
Respect end-user privacy
Single view of the customer
Unify your customers' touch points across all platforms and channels.
Launch with the right stack
Enable the best product analytics tools, A/B testing tools, and data warehousing tools with the flip of a switch.
Get the best tools
Integrate new tools in minutes, not weeks. No more setup headaches, no need to push code.
Power your tools with the same data
No more waiting for App Store approval! Turn on new tools instantly, even ones without their own mobile SDK.
Focus on product work, not integration coding
Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.
Build high-performance teams
By making analytics easy to access, you’ll enable your team to become truly data-driven.
Democratize data access
Teams move faster when everyone has access to SQL. Enable data warehousing with the flip of a switch.
Attribute feature experiments
Study how new features affect your product’s KPI by enabling a product analytics tool.
Measure & improve KPIs
By making analytics easy to access, your team will see making decisions using data as the norm.
