For Product Teams

Build data-driven products

Segment enables data-driven decision making and high performance teams.

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Collect data, the right way

Collect user events from any app with our simple analytics API.

Collect data from your apps

Collect user event data from all web, mobile, and warehouse sources.
Align data across teams

Align your marketing, data, and engineering team with a single shared data dictionary.
Respect end-user privacy

Ensure all of your destinations are respecting your privacy assessment in real-time. Accelerate compliance with privacy regulations like GDPR, CCPA, and more.

Segment for Marketing Teams

Complete view of the customer

Unify your customer’s touch points across all platforms and channels.

Explore Segment for Marketers

Segment for Product Teams

Launch with the right stack

Enable the best product analytics tools, A/B testing tools, and data warehousing tools with the flip of a switch.

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Get the best tools

Integrate new tools in minutes, not weeks. No more setup headaches and no need to push code.

Power your tools with the same data

No more waiting for App Store approval! Turn on new tools instantly, even ones without their own mobile SDK.

Focus on product work, not integration coding

Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.

Build high-performance teams

By making analytics easy to access, you’ll enable your team to become truly data-driven.

Democratize data access

Teams move faster when everyone has access to SQL. Enable data warehousing with the flip of a switch.

Explore our Warehouses Product

Attribute feature experiments

Study how new features affect your product’s KPI, by enabling a product analytics tool.

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Measure & improve KPIs

By making analytics easy to access, your team will see making decisions using data as the norm.

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Privacy & Compliance

Automatically detect and classify PII in real-time. By setting rules to proactively block, hash, and route sensitive data, you can accelerate compliance with GDPR, CCPA, and more.

Standardize your data

Standardize data collection by creating a single tracking plan across all your web and mobile apps.

Getting started is easy

Start connecting your data with Segment.

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