Collect data, the right way
Collect user events from any app with our simple analytics API.
Get the best tools
Integrate new tools in minutes, not weeks. No more setup headaches and no need to push code.
Power your tools with the same data
No more waiting for App Store approval! Turn on new tools instantly, even ones without their own mobile SDK.
Focus on product work, not integration coding
Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.
Build high-performance teams
By making analytics easy to access, you’ll enable your team to become truly data-driven.
Democratize data access
Teams move faster when everyone has access to SQL. Enable data warehousing with the flip of a switch.
Attribute feature experiments
Study how new features affect your product’s KPI, by enabling a product analytics tool.
Measure & improve KPIs
By making analytics easy to access, your team will see making decisions using data as the norm.
Privacy & Compliance
Automatically detect and classify PII in real-time. By setting rules to proactively block, hash, and route sensitive data, you can accelerate compliance with GDPR, CCPA, and more.
Standardize your data
Standardize data collection by creating a single tracking plan across all your web and mobile apps.