LinkedIn Conversions API

Get real-time data on your campaign performance and demographic insights from the world’s largest professional network.

  • Use conversion tracking to understand how your ads are driving business results

  • Compare metrics, like clicks, impressions, and social actions, to learn which campaigns and ad creatives are most effective.

  • Learn more about your audience, on and off LinkedIn

How LinkedIn Conversions API Works

The LinkedIn Conversions API (CAPI) is a conversion tracking tool that creates a direct connection between marketing data from an advertiser’s server and LinkedIn.

Get more out of LinkedIn with Segment

This integration enables advertisers to measure the performance of their LinkedIn marketing campaigns no matter where the conversion happens and use this data to power campaign optimization. The Conversions API can help strengthen performance and decrease cost per action with more complete attribution, improved reliability, and optimized delivery.

Integrate LinkedIn Conversions API with Segment

Segment makes it easy to set up LinkedIn Conversions API.